UX Design | Key Process, Flow and Principles

The design of the elements that define how a person interacts with a good or service is known as user experience (UX) design. User interface (UI) and user experience (UX) design get often confused. Despite their strong collaboration, the two are distinct from one another. UX Design is a process that aims to create products that facilitate meaningful and constructive interactions between users and their environment. Every aspect of product development and design is included in UX design, often known as user-centric or user-centered design. It has such power that a company or brand might be made or broken by it.

UX Design

What is UX Design?

The interaction between a product and its user is known as the user experience or UX. The goal of UX design is to create products that are enjoyable and simple to use. UX is a continuous enhancement process that is iterative. The term “UX design” can be used to describe any physical product or structure, even if it is often linked to software or digital services design.

Key Process of UX Design

• Thinking Process: In order to identify obstacles and problem areas and come up with ideas for improving the product to help consumers, teams use a variety of sources including user input, usage and product data, competition analysis, and other studies.
• Making Process: The modification or new feature is incorporated into the product by developers and designers.
• Checking Process: Teams examine if a modification or new feature enhances user experience (UX) and resolves the initial issue for users through surveys, A/B or multivariate (MVT) testing, and other techniques.

Steps to follow while working on UX Design

• Research and understanding : Before any concepts are mocked up, user experience design starts with detailed UX research. These research includes User Research, Market Research and Historical Analysis.
• Prototyping and wireframing: Following the stage of research, a designer creates a wireframe and prototype of the product, detailing the visual design and the way users would navigate between features and elements.
• Testing : The next phase testing can help business avoid spending a lot of time and effort on features and user experiences that aren’t appropriate for the target audience by providing insightful user input before investing resources in finishing the product and here the product team will run user testing, such as split, MVT, and A/B tests, to find any current or possible design flaws that might bother users.
• Launch : When the product is ready, it’s standard to launch it progressively. Before making a new design available to the whole user base, it is first introduced to a limited number of people in order to get more user feedback and usage statistics.
• Iteration : The team will keep updating and improving the product during the iteration stage while closely tracking the impact of those changes on the user experience.

Terms related to UX Design

• A/B testing: A technique to determine which of two versions of a product or service is more successful.
• Accessibility: Whether a service or product is usable by people of all abilities, regardless of their situation.
• Card sort: An information architecture-determining session in which participants group information conceptually.
• Persona: An imaginary depiction of the perfect client that helps you in understanding their requirements, objectives, and actions
• Mockup: A precise visual representation of the completed webpage or application
• User flow: A flowchart that shows every action a customer takes when using a good or service
• Wireframe: A visually minimal web page style that organizes page elements according to user demands
• Prototype: A test and feedback-gathering model or simulation of the finished product

Key Principles of UX Design

• The user always comes first: The user comes first is the most important the basis in UX design. When making decisions, good UX design keeps the needs of the user front and center. The product makes things easier for users to achieve their objectives or find quick solutions to their problems. That informs every aspect of the design, modification, and addition of a new feature.
• Simplicity, Hierarchy, and Consistency: Users can find what they’re searching for and accomplish their goals more quickly and simply when UX design is simple, hierarchical, and consistent. To bring people where they want to go, your product should, whenever possible, use the simplest actions, copy, and design. That does not mean that one should choose simplicity over functionality.
• Prioritize functionality over design: Product function comes before product design. Another distinction between UI and UX is that, whereas UI concentrates on how your product looks, UX concentrates on how it operates. Making it as simple as possible for visitors to achieve their goals on your website or application is known as good user experience and ultimately this the main goal of UX design.
• Work on what is familiar: Because it introduces a learning curve when consumers adopt the product, designing interactions that are unfamiliar to them may add obstacles and make it more difficult for users to achieve their goals.

FAQs

Q1. What is UX Design?
Ans: The process of creating products that are simple and fun for users to use is known as user experience (UX) design. UX design crosses all organizational boundaries and functions across teams and roles, however it is usually handled by designers and product managers.

Q2. Why is UX Design Important?
Ans: One approach to ensure that your product efficiently solves customer problems is through UX design.

Q3. What is a good UX Design?
Simple, useful, and seamless UX design makes it easy for users to do whatever task they turn to your product for as quickly and easily as possible.

Q4. Does UX Design require Coding?
Ans: Coding is not a must for UX designers in their line of work. Even while it’s not a requirement for employment, knowing the fundamentals of application development languages like HTML, CSS, and JavaScript can help one connect with developers more effectively and may even offer you an advantage in the job market.​