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The MAYA Principle in UI/UX

Last Updated : 21 Mar, 2024
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What is the MAYA Principle?

The principle of MAYA (Most Advanced Yet Acceptable) becomes a central point in UI/UX design, as it ensures the appropriate balancing of newness and well-known elements. Put forward by an industrial designer Raymond Loewy, this idea is based upon a belief that designs that are innovated to convenience of use should be necessarily advanced to attract users’ attention but very intuitive and quite descriptive. As human-computer interaction through UX/UI interfaces evolves in the context of technological progress and changing user expectations the MAYA principle remains the guiding power for the designers and creators to provide not only the much-needed feeling of resonance with the user but also to expand the boundaries of imagination.

MAYA Principle in UI/UX

MAYA Principle in UI/UX

Applying the MAYA Principle in Your Daily Design Work

1. Understanding the Audience:

Use research to identify the aspirations, behaviors, and needs of your audience and form a laser-like focus on them. Through this practice, it is possible to detect users’ reactions, orders, and sellers’ views. This enables an in-depth knowledge of the user’s expectations.

2. Identifying Essential Components:

Be instrumented by placing yourself in the users’ shoes and better judge which components and features you should keep as basic ones and which should be eliminated so as to create an innovative yet user-friendly interface. To commence the process, begin with the identification of the constraints of the basic design principles and then push these limits forward using them as leverage.

3. Iterative Design Process:

Take an exploration tour of unique thinking, incorporating thresholds of your imagination as well as the use of new interaction models and illustrative items that will manifest your ideas and forms. Look at the MAYA principle through the lens of any design concept to see if it is in the right middle of the range from uniqueness and acceptance.

4. Prototyping and Testing:

Make prototypes of your designs and perform testing rigorously to allow you to write down responses made by users. Iteratively alter the interface using the fedback until you get the right level between caution and innovation.

Psychological and Philosophical Perspectives by Vygotsky and Kierkegaard

Vygotsky’s Zone of Proximal Development:

Vipotvorenyi v Umayu votorya Buigotskiiy teoriya zadumativaetsa tobyi nekotorye elementery bylyi vykhily bolee ynynoi aktivnostu nashego skachaetseya. Challenging tasks that are still possible to reach create an interest that evolves into growth, leaving a place for the development of a whole new individual.

Kierkegaard’s Notion of Faith and Risk-taking:

Learning from the risk which we may take is a value of the MAYA principle, and for that reason, uncertainty is the part of the MAYA principle. For Kierkegaard, the very act of taking risks is what distinguishes true freedom from false; only those who risk the possibility of failure can be truly free. From the UI/UX point of view, it means that developing the patterns where a randomness component is imperative or not be afraid to pass the classical design ways to reach the true levels of user engagement.

What are the Uses?

1. Product Design:

A but really great of the product designers not only in creating appealing product but also in designing user-friendly products across industries like consumer electronics, automotive, and home appliance.

2. Web Design:

Web designers embrace MAYA (mostly that means that desigers are making things simple) to design websites, improving the layouts of sites and adding interactivity so that users can enjoy the experiences.

3. Mobile App Development:

The MAYA concept becomes the handicraft of the mobile app developers; they generate apps that are creative and yet user-friendly; consequently, there is an increase on the adoption and retention rates of the users.

4. Gaming Design:

Game developers used the basic principle of MAYA to bring along with the interfaces of games which are immersive and intuitive and also have familiarity as the key player captures them.

5. Automotive Interface Design:

Clearly the MAYA principle gives automobile builders a safety and a convenience added value to in vehicle interfaces which in return enhances the complete driving experience.

Benefits of MAYA Principle in UI/UX Design

  1. Enhanced User Engagement: Designing with MAYA principle, to simply put, involves pleasing to the eyes and everything that eases the cognition to have desired user experience.
  2. Improved User Satisfaction: Maintaining the fine line of familiarity, with the aspect of creativity in mind, gives the user the comfortable feeling as well as a sense of control, thus boosting the satisfaction level of the interface.
  3. Increased User Adoption: UNcertain interfaces having the right balance of what is new and what is already known have an increased possibility in attracting and holding on to users and also consequently achieving improved adoption rates.
  4. Competitive Advantage: Innovative designs that include levels of creativity with a quality touch can make a company the market leader and set the benchmark in the market.
  5. Cost Efficiency: Developing UIs (user interfaces) that are smart and simple in use results in less demand for thorough user training and support, thereby reducing expenditure on employees’ training and support for the business in a long-run perspective.

Examples of the MAYA Principle

  • Apple’s classic iPhone initially shook the smartphone industry by implementing the multi-touch screen which together with app management the industry continues to evolve. In fact, the interface of the iPhone, which was not less fantastic than its elegant appearance, was easy to use and consequently was well adopted by the common users.
  • Goggle Material Design is a window on the future since it combines modern approach with familiar humanity. As opposed to the Material Design which is based on skeuomorphism and includes motion and depth effects, the flat design applies few or even no gradients and highlights the digital context by playing with fonts.
  • The system and operation of Netflix is constantly changing to satisfy the taste of the users who like different things at different times. Personalization suggests the videos to watch and makes content discovery simple, thus strikes the balance between novelty and traditional stuff to keep users on Netflix entertained.

Conclusion

In the end, the MAYA principle can serve as a compass that points designers of the UI/UX in the direction of complicated solutions that are simple in their implementation. It is possible that through the process of emphasizing user needs, putting together iterative designs, as well as being creative in approach, designers can make interfaces that would be both functional and acceptable to users. The world without doubts keeps becoming more digitalized and this very fact, i.e. the MAYA principle remains fundamental, making experiences significant and improving the quality of interactions on the web versions.



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