10 Best Tools for Tracking SERP Rankings

Are your SEO strategies helping you get traffic to your website? Well, the truth is that “You can’t improve what you don’t measure.” This means if you are unable to analyze what strategy works for you and what doesn’t, your business won’t be leaps and bounds ahead in the SEO game. This is where SERP (Search Engine Results Pages) tools come into the picture to help you determine how your site appears on Google’s first page.

There are numerous best tools for tracking SERP rankings that are easy to use and provide you with all the required information to optimize your website. All you need to do is enter all the keywords you want to monitor, and the tool will track them for you.

So, let’s get started and learn about some of the best tools for tracking SERP rankings.

10 Best Tools for Tracking SERP Rankings

Here is the list of some of the top SERP tools:

SEMrush

SEMrush is one of the best tools for tracking your SERP rankings. It is a user-friendly tool that can quickly track the position of your pages and domain rankings. This platform was developed by Oleg Shchegolev in 2008. SEMrush does just about everything you could ask an SEO tool.

Features:

• It can monitor relevant keywords, domains, and competitors on Google
• Integrates well with Google Analytics and Looker Studio
• It can identify keyword cannibalization issues.

Pros	Cons
It has an easy-to-use dashboard	Relatively expensive
Massive range of SEO tools	Not recommended for beginners

Pricing:

It offers a free plan. There are three premium plans-

• Pro-$129.95/month
• Guru: $249.95/month
• Business: $499.95/month.

Availability– It is accessible for both iOS and Android smartphones.

Link: https://www.semrush.com/

Ahrefs

Ahrefs is an excellent tool that can be used for numerous related tasks, such as monitoring how web pages rank, gaining traffic, and much more. Dmytro Gerasymenko is the man behind launching this app; he wanted the users to get the exact number of search traffic clicks that lead to your website.

Features:

• It allows data segmentation
• Enables users to schedule automated scans at regular intervals
• Users can compare their keyword positions against competitors.

Pros	Cons
Allows users to track specific locations within countries	Cluttered interface
It can sort and filter large amounts of data	The search intent feature is poor

Pricing:

It has four paid plans-

• Lite- $99/month
• Standard- $199/month
• Advanced- $399/month
• Enterprise- Contact sales team.

Availability– It is available on Windows, macOS, and desktop platforms.

Link: Ahrefs – https://ahrefs.com/

Mangools

Peter Hrbacik founded Mangools, which is one of the best tools for SERP rankings. All of its tools are modern and highly responsive. The unique thing about this platform is that you get notified of important rank changes by sending an email.

Features:

• Its SERPWatcher feature tells your site’s organic traffic potential
• It enables to do SERP competitor analysis
• Its ‘Performance Index’ monitors your current keyword positions and search volumes.

Pros	Cons
Easy to use	Poor customer service
Provides city-level SEO data	Inaccuracy of backlink results

Pricing:

It offers a free plan. There are four paid plans-

• Mangools Entry- $19.90/month
• Mangools Basic- $29.90/month
• Mangools Premium- $44.90/month
• Mangools Agency- $89.90/month.

Availability: It is available on the web.

Link: https://mangools.com/

SE Ranking

SE Ranking was developed by Valery Kurilov to assist users in optimizing their websites for search engines. It can track your competitor’s keywords, based on which you can find fresh opportunities and analyze how you can be better than them.

Features:

• Provides users with cannibalization reports
• It can provide helpful information, such as traffic forecast, average position, etc.
• It also provides social media marketing tools.

Pros	Cons
It allows backlink monitoring & checking	A steep learning curve for beginners
It can evaluate your content score against your competitors	It cannot share a project between several subaccounts

Pricing:

It offers a free trial. There are three paid plans-

• Essential- $44/month
• Pro- $87.20/month
• Business- $191.20/month.

Availability: It can be used on both iOS and Android.

Link: https://seranking.com/

SEO PowerSuite

SEO PowerSuite is one of the best desktop-based applications developed by Aleh Barysevich. It is an ideal app for you if you want to analyze and keep track of your organic search competition. This tool offers an affordable and reliable rank tracker with numerous functionalities.

Features:

• It provides users with historical data analysis
• Integrates well with SEO PowerSuite tools
• Users can track keyword rankings in specific geographic locations.

Pros	Cons
It offers competitor analysis	Lo-fi design
Provides real-time updates	It runs from desktops rather than browsers

Pricing:

It offers a free plan. There are two paid plans-

• Professional- $299/year
• Enterprise- $499/year.

Availability: It works on Windows, Mac, and Linux.

Link: https://seranking.com/

Nozzle

Nozzle is one of the most powerful rank trackers, developed by Derek Perkins, Joe Bergevin, and Tanner Linsley in 2014. The noteworthy feature of this platform is its data visualization capabilities. It also provides comprehensive reporting widgets on your dashboard, so it becomes easy for you to understand and monitor keyword ranking data.

Features:

• Users can schedule data pulls
• You have the option to customize your dashboard
• It provides an interactive screenshot to estimate CTRs and traffic.

Pros	Cons
Provides detailed reporting widgets within the dashboard	Steep learning curve
It includes all features in all the paid plans	No white-label reporting

Pricing:

It offers a free trial. There are four paid plans-

• Basic- $49/month
• Advanced- $99/month
• Pro- $249/month
• Pro Plus- $499/month.

Availability: It is available on the web.

Link: https://nozzle.io/

Advanced Web Ranking

Advanced Web Ranking is one of the best tools for tracking SERP rankings, founded in 2002 by Philip Petrecu. It can generate effective keywords and can also strategize content plans. This tool is designed especially for experienced users, particularly for large agencies with numerous clients.

Features:

• It allows you to investigate your top-performing competitors & their metrics
• You can track rankings daily and on-demand for any search engine and location
• It also allows you to monitor your rankings on YouTube, Amazon, and country-specific search engines.

Pros	Cons
The information is updated in real-time	Mobile site tracking is missing
Provides detailed reporting	Limited Features

Pricing:

It offers a free 30-day trial. There are four paid plans-

• Pro- $89/month
• Agency- $179/month
• Enterprise- $449/month
• Custom- $630/month.

Availability– It is a web-based rank-tracking software.

Link: https://www.advancedwebranking.com/

Moz Pro

Moz Pro was created by Rand Fishkin and Gillian Muessig in 2004. It is a reliable rank-tracking tool that integrates with more third-party apps than any other product. It is very easy to use; you just need to enter the domain you want to track along with the keywords, and it will provide you with its current ranking, SERP features, and much more.

Features:

• It provides you with a page optimization score
• Users can save keyword lists that you can track and update as required
• It provides alerts if there are any issues on your site.

Pros	Cons
You can track competitors’ keyword ranking	Lo-fi interface
It updates your daily ranking	Can be complex to use for new users

Pricing:

It offers a free trial. There are four paid plans-

• Standard- $99/month
• Medium- $179/month
• Large- $299/month
• Premium- $599/month.

Availability: It is a web-based application.

Link: https://moz.com/

Pro Rank Tracker

Pro Rank Tracker is an excellent tool for tracking keyword ranking swiftly and accurately. It was founded by Eyal Aftabi in 2012. Recognized as a highly specialized SEO rank-tracking tool, Pro Rank Tracker offers thorough reports and is capable of tracking your important metrics seamlessly.

Features:

• Enables users to track keyword rankings on various search engines
• It automatically generates and sends customized white-label reports
• Users can track rankings on Google, Bing, Yahoo, YouTube, and Amazon sites.

Pros	Cons
It supports all Google websites	Free plan has limited features
You can do local tracking in any country and any language	It is not a comprehensive tool

Pricing:

It offers a free plan. There are three paid plans-

• Starter- $49
• Pro- $109
• Agency- $180.

Availability– It can be used on desktop, Android, and iOS.

Link: https://proranktracker.com/

AccuRanker

AccuRanker is one of the fastest and most accurate rank trackers, founded by Henrik Jørgensen and Christian Pedersen in 2013. This tool is ideal for experienced SEO agencies that need to manage numerous websites.

Features:

• It supports Google, Bing, YouTube, Yandex, and Baidu
• Provides a forecast of monthly search volume for the given keywords
• The platform integrates with Google SEO tools.

Pros	Cons
You can tag and star your most important keywords	Lack of personalization
It allows you to add as many domains as you like	Confusing user-interface

Pricing:

It offers a free trial. They charge $116/month for every 1000 words.

Availability: It is a web-based application.

Link: https://www.accuranker.com/

Comparison Table

Tool Name	Features	Pricing	Ratings
SEMrush	Complete SEO suite with excellent rank tracker	Free trial. Starts at $129.95/month	4.5/5
Ahrefs	Easily identifies parent keywords	From $99/month	4.4/5
Mangools	Easy to use tool. Recommended for Low-volume keyword tracking	Free Trial. Starts at $19.90/month	4.4/5
SE Ranking	Great rank tracking	Free Trial. Starts at $44/month	4.3/5
SEO PowerSuite	Best for to monitoring and analyzing organic search competition	Free Trial. Starts at $299/year	4.5/5
Nozzle	Best for data visualization	Free Trial. Starts at $49/month	4.1/5
Advanced Web Ranking	White-label reporting	Free Trial. Starts at $89/month	4.2/5
Moz Pro	Updates your daily ranking	Free Trial. Starts at $99/month	4.4/5
Pro Rank Tracker	Allows to do tracking in any language	Free Trial. Starts at $49/month	4.2/5
AccuRanker	It can integrate with all Google tools	Free Trial. Starts at $116/month	4.3/5

Conclusion

These were some of the best tools for tracking SERP rankings. Using these tools, you can analyze your website’s ranking quickly with just a few clicks. Before choosing the best tool, make sure to understand your requirements and budget, and after that, make a final choice.

All the tools mentioned above are equally good; you can choose any to boost your SEO strategies and track your competitor’s pages.

FAQs – Best Tools for Tracking SERP

What are the primary things to look for in a SERP tracker?

The most important features you should look for in a SERP tracker are accuracy, pricing, location & device support, frequency, and search engine support.

What is a rank tracker?

They are SEO tools that help monitor how a web page is ranking in a given SERP for selected keywords.

Which SERP tool offers excellent features in the free trial?

Semrush offers excellent features in their free trial.