10 Best WordPress Plugins for Analytics and Visitor Tracking

The digital world is all about data. It is all about understanding the website’s performance and visitor behavior is very necessary for growth. WordPress is a tool that is used by various bloggers. It is a platform that offers numerous plugins for analytics and other data tracking.

There are various WordPress plugins that provide insightful analytics and help you track visitor behavior effectively. Most WordPress users use these Plugins to work nicely and to give their WordPress account a boost.

10 Best WordPress Plugins for Analytics and Visitor Tracking

These plugins have been in use by various users and these users find these tools to be very accurate for the work that it provides.

Google Analytics Dashboard for WP by ExactMetrics

This analytics tool is backed up by Google. This tool is easy to use and helps in the analysis of the tool. This tool integrates Google Analytics data directly into the WordPress dashboard. It gives detailed information such as the performance and metrics such as page views and sessions.

Features

• Offers real-time number of visitors and traffic source details
• Google Analytics has great reports, in real-time,this helps by the dashboard
• GDPR compliant and supports multisite

Pros

• Detailed and real-time reports
• Easy to use with a basic setup.
• GDPR compliant means data privacy.

Cons

• Doesn’t have all the tools
• Takes time to learn
• Lags on many systems

Link: https://wordpress.org/plugins/google-analytics-dashboard-for-wp/

MonsterInsights

Monster Insights is a great tool and it offers a setup wizard that makes it easy to connect with Google Analytics with WordPress. MonsterInsights is a great tool and this allows to track the website’s performance and gives information such as traffic and audience behavior. It has a great feature of eCommerce tracking that is very easy to use. It is also a very user-friendly tool.

Features

• It offers real-time stats and detailed tracking
• E-commerce and ads tracking is available
• It offers page-level analytics.

Pros

• Easy setup with a user-friendly interface
• Gives out detailed reports for various segments
• Also Integrates well with other popular plugins and platforms

Cons

• The free version has limited features
• Advanced features can be too much for beginners.
• The pro version is very expensive

Link: https://www.monsterinsights.com/

Jetpack by WordPress.com

Jetpack is a powerful plugin and the best thing is that it is being developed by WordPress. It offers a great number of tools and the best of them being real time analytics.

Features

• It has downtime monitoring and also provides brute force attack protection
• It also has Traffic and SEO tools
• It Integrated well with the official WordPress mobile apps

Pros

• It offers a wide range of features beyond analytics
• Seamless integration with WordPress.com
• It offers great security features

Cons

• The setup can be quite difficult for beginners
• Some features require a paid plan
• It can be heavy on resources of the system

Link: https://wordpress.org/plugins/jetpack/

WP Statistics

WP Statistics is another great plugin for the WordPress visitor statistics. It offers detailed updates of the visitors and users. It is one of the most popular options available today. It gives great information about the site’s performance such as visitor’s statistics. It is also great for privacy as it stores the data locally on your own server.

Features

• It helps to track statistics for user visits, search engines, online users, and more.
• It also gives the feature of GeoIP location by Country
• It also offers Interactive map of visitors’ locations.

Pros

• It offers great data tracking
• No external services required
• GDPR compliant.

Cons

• The interface can be overwhelming for beginners
• Some features require a premium subscription
• May slow down the site if you have a lot of traffic

Link: https://wordpress.org/plugins/wp-statistics/

Matomo Analytics

Matomo Analytics is another powerful WordPress plugin that allows users to integrate the website with the Matomo analytics platform. Matomo Analytics offers features similar to Google Analytics but has a great focus on data ownership and privacy. It helps to track things such as page views and visits. These two points are very necessary for the growth of any page.

Features

• Real-time data updates for the users
• Visitor profiles and behavior is available
• Ecommerce tracking is also available

Pros

• Complete data ownership is available
• No data limit is available
• Built-in GDPR manager is also available

Cons

• The setup can be complex for beginners
• Some features require a premium account
• The interface is not as easy as other plugins

Link: https://matomo.org/

Analytify

Analytify makes Google Analytics simple for WordPress. It presents the statistics in a way that is visually appealing and easy to understand. Analytify is a WordPress plugin that simplifies Google Analytics integration, providing insightful data directly within your WordPress dashboard. It is used in helping to make informed decisions to optimize the website’s performance and improve user engagement. It is a standard option for many WordPress users.

Features

• It offers detailed dashboard with page-level analytics
• It also has Social media statistics available
• E-commerce and custom post tracking is also available

Pros

• It is very easy to install and use
• It offers Real-time statistics
• It has excellent customer support for the yours

Cons

• The free version has limited features
• Advanced features require a premium subscription
• The interface can be overwhelming for beginners

Link: https://wordpress.org/plugins/wp-analytify/

Clicky Analytics

Clicky is a complete web analytics tool that helps the users to see the full range of statistics about the website traffic. Clicky Analytics is a web analytics tool that provides real-time insights into website traffic and user behavior. Clicky has a great user-friendly interface a powerful customizable dashboards. This makes it very easy to interpret data to improve the website’s performance and user experience.

Features

• It offers Real-time analytics
• It also has an Individual visitor and action tracking
• It also provides heat maps by page and visitors.

Pros

• It provides detailed real-time statistics
• It also has heatmap functionality
• The feature of Twitter analytics is also available

Cons

• The free version has limited features
• The interface is not as great as other plugins
• Advanced features require a premium subscription

Link: https://clicky.com/

StatCounter

StatCounter is a powerful web traffic analysis tool. It provides real-time detailed stats about the visitors for the blogs. It is a great option to consider especially by the new WordPress users.

Features

• It offers detailed Real-time stats
• It also has Visitor paths and activity
• Also the option of Email reports is available

Pros

• It is very easy to use
• It offers detailed Real-time updates
• Detailed visitor analysis is also available for the users

Cons

• The free version has limited features with it
• The interface takes time to become expert
• It has advanced features that require a premium subscription

Link: https://statcounter.com/

WP Power Stats

WP Power Stats is a lightweight and easy-to-use WordPress plugin that will help you track your website traffic.

Features:

• It offers page views and visits
• It has traffic source details
• It has all the statistics such as browser, operating system, and device statistics.

Pros

• It is lightweight and fast
• It is very easy to use
• All data is stored locally and safe

Cons

• Limited features compared to other plugins
• No real-time stats features are available
• No e-commerce tracking is available

Link: https://websivu.com/wp-power-stats/

Koko Analytics

Koko Analytics is the last tool available in our list. It is a privacy-friendly analytics plugin for WordPress. It doesn’t use any external services so data about the visitors is never shared to anyone.

Features

• It gives detailed page views and visits
• It gives referrer details
• It doesn’t use cookies

Pros

• It is very privacy-friendly
• It is very easy to use
• It is lightweight and fast to use

Cons

• It has limited features compared to other plugins
• It provides no real-time stats
• It doesn’t have any e-commerce tracking

Link: https://wordpress.org/plugins/koko-analytics/

Conclusion

Choosing the right analytics and visitor tracking plugin for the WordPress site can be great when it comes to improving the understanding of the audience and how they interact with your content. All the plugins that have been stated above have their pros and cons.

The choice should depend on the specific needs and the budget. The goal is to gain the insight that can help in data decisions to grow the site. Many users use these tools to help in their work.

FAQs – 10 Best WordPress Plugins for Analytics and Visitor Tracking

Are these plugins compatible with all WordPress themes?

Yes, these plugins are designed to work with most of the WordPress themes. These themes many people use for the functions that they provide. But still, it is necessary to check.

Can I use multiple analytics plugins on my site?

Yes. It is possible to use them together. But it is not recommended. Why? Because multiple plugins can lead to conflicting data. This can make the work more complex so it is best to avoid this practice.

Are these plugins GDPR compliant?

Most of these plugins offer GDPR compliant settings, but it’s important to check. More important is to configure these plugins more accurately.

Is the use of these tools common?

Yes, many users In fact, have made twhsw tools as a standard method of using WordPress. They can’t even imagine WordPress without these plugins. These plugins are the reason behind the success of various users.