10 Best Tools for Tracking Campaign Performance

Nowadays, where technology is expanding and getting advanced, Digital marketing is not at all an easy task to perform. Digital marketers not only have to schedule and manage the tasks for their campaigns but also have to prove themselves to their superiors about their responsive efforts. They are supposed to track their progress and manage their campaigns next to do things accordingly.

For sake, many Tools for Tracking Campaign Performance have been developed that have proven to be beneficial and worth using. These not only perform one function but are multi-functional units that lead to the success of the campaign.

10 Best Tools for Tracking Campaign Performance

Tools for Tracking Campaign Performance are of great use as these help us track our project’s progress while also enabling us to make better planning and communication among the team members, manage our social media and email accounts, get a better grip of data and project, etc.

The following are the Best Tools for Tracking Campaign Performance:

Hootsuite

Hootsuite is one of the best Tools for Tracking Campaign Performance, which is mainly known as one of the most extensive social media management applications of the time. It helps the users to manage the social media accounts and also to locate and post interesting content over there. It has great features for analytic reports and support as well.

Features:

• We can create, schedule and publish content over our accounts using one application.
• It has an AI writer which enables it to overcome the creative block.
• It has many built in templates that saves time, and also features for collaborations.

Pros:

• It provides a 30 days free trial.
• It enables unlimited posts in all the plans.

Cons:

• It no longer offers a free plan.
• The customer care service is slow and unresponsive.

Pricing:

• $22.9 per month (Professional)
• $90.44 per month (Team)
• Custom pricing for Enterprises.

Link: https://www.hootsuite.com/

Keyhole

Another Tool for Tracking Campaign Performance is Keyhole, which is best for being a social listening and influencer marketing platform. It has helped the marketers to improve their strategies for handling and making progress in their social media accounts. It has many useful and helpful features enabling it to track the performance as well.

Features:

• It provides an analytical dashboard that helps to recommend trending hashtags.
• It offers features like Report exporting, Follower analysis, Social reporting, etc.
• It offers great planning ideas that impact colleagues and clients.

Pros:

• It has a user -friendly interface that is easy to use.
• It has comprehensive dashboards and reporting.

Cons:

• It lacks tracking options.
• It has issues in exporting and importing PDFs.

Pricing:

• $89 per month (Individual)
• $189 per month (Team)
• $259 per month (Pro)
• $549 per month (Advanced)
• For Enterprises, the plan starts from $833.
• Custom pricing for Campaign.

Link: https://keyhole.co/

ActiveCampaign

ActiveCampaign is another best Tool for Tracking Campaign Performance that is mainly known by the people for being an affordable solution as a CRM platform. It not only helps in social media marketing but also enables email marketing and serves as an overall management platform.

Features:

• It offers features like Data management, Landing pages, Automations, etc.
• It provides a lot of built in templates that saves time.
• It provides suggestions and feedback on your progress and ensures to deliver high quality content.

Pros:

• It has advanced automation tools.
• It is easy to use and delivers high quality outputs.

Cons:

• We cannot copy emails.
• It has complex interface.

Pricing:

• $29 per month (Lite)
• $49 per month (Plus)
• $149 per month (Professional)
• Custom pricing for Enterprises.
• It offers 14 days free trial.

Link: https://www.activecampaign.com/

MailChimp

Another Best tool for Tracking Campaign Performance is MailChimp. It is mainly known as an email marketing platform that offers the audience and the users a variety of features for improving their email campaigns.

Features:

• It allows us to test and optimize the emails.
• We can create impactful emails and automate our campaigns as well.
• It allows users to share the emails and convert them in other formats as well.

Pros:

• It has an easy to use interface.
• It offers personalization, marketing automation, segmentation, etc.

Cons:

• It asks for a lot of sign up forms.
• It has slow customer care services.

Pricing:

• $110 per month (Essential)
• $135 per month (Standard)
• $350 per month (Premium)

Link: https://mailchimp.com/

Google Analytics

Google Analytics is a Tool for Tracking Campaign Performance that is best for its features like web analytics, website traffic, helping users to act on sites etc. It is developed and managed by Google, that provides many web capabilities, demographics and behavior analysis as well.

Features:

• It offers features like web analytics, Ecommerce tracking, customisation.
• It allows the users to easily navigate the reports to dive deeper.
• It enables real time reporting, communication and collaborations.

Pros:

• It is available for free.
• It has an user-friendly interface that is easy to use.

Cons:

• It gives incomplete results sometimes.
• It offers many features that may be confusing for beginners.

Pricing:

• It is available for free only.

Link: https://marketingplatform.google.com/about/analytics/

Salesforce

Another Best tool for Tracking Campaign Performance is Salesforce, it is known mainly as a multi functional CRM software. It is mostly used by enterprises and campaigns to achieve their targets and manage their sales campaigns as well.

Features:

• It allows automations and smart suggestions that can help the users in almost everything.
• It has proved to be one of the best comprehensive marketing campaign tracking software.

Pros:

• It has AI generated Campaigns.
• It allows data collection and visualization.

Cons:

• It needs a strong and stable internet connection.
• It can be a bit expensive.

Pricing:

• $25 per month (Starter)
• $80 per month (Professional)
• $165 per month (Enterprise)
• $330 per month (Unlimited)
• $500 per month (Unlimited +)
• It provides 14 days free trial.

Link: https://www.salesforce.com/in/

HubSpot

HubSpot is Tool for Tracking Campaign Performance that is best for its free and easy to use features that it provides to the users. It has many comprehensive CRM capabilities available that allows the users to have a view for tracking and improving their sales further. It is all in one tool that not only provides marketing operations but many more features as well.

Features:

• It has features like Blog software, Online form builder, Landing page builder, etc.
• It allows you to manage and respond to emails as well.
• It is a CTA and lead capture software.

Pros:

• It allows you to manage social media too.
• It allows marketing analytics.

Cons:

• It doesn’t allow you to download files automatically.
• It has large learning curve.

Pricing:

• It is available for free (5 users)
• $15 per month (Starter)
• $800 per month (Professional)
• $3600 per month (Enterprise)

Link: https://www.hubspot.com/

Retable

Retable is another Best Tool for Tracking Campaign Performance that is known as an ideal marketing platform. It has an easy to use interface which helps the users to manage, track and edit the complex projects easily and quickly. It can make unlimited tables with workspaces included that allows smooth collaborations and user management.

Features:

• It is a spreadsheet based management and visualization software.
• It can be accessed using Windows, Mac, Android, iOS.
• It has easy to use and understand features that makes it hassle free to use.

Pros:

• It has an user -friendly interface.
• It has strong customer care support.

Cons:

• It provides a huge number of features that can be confusing to use for beginners.
• It doesn’t provide templates.

Pricing:

• $12 per month (Team)
• Custom pricing for Enterprises.
• $199 for a license of 10 users.
• $299 for a license of 20 users.
• $349 for a license of 30 users.
• It provides a 30 days free trial.

Link: https://www.retable.io/

Asana

Asana is another Best Tool for Tracking Campaign Performance that is known by users for its collaboration and campaign management features. It allows tracking and managing insights to see the campaigns progress and analyze their growth as well. It is easy to understand and profitable for small businesses.

Features:

• It has many useful features for startups or small scale businesses that can enable them to grow.
• It allows over 200 integrations.
• It allows project reports, Multiple project views; list, timeline, board, and calendar, workflow automation, etc.

Pros:

• It has an easy to use interface.
• It has a lot of features available that can be beneficial for both small scale and large scale businesses.

Cons:

• It has expensive pricing.
• It has a lot of bugs.

Pricing:

• It is available for free.
• $10.09 per month (Starter)
• $24.9 per month (Advanced)
• Custom pricing for Enterprises.

Link: https://asana.com/campaign/aswtw-in

ClickUp

The last Best Tool for Tracking Campaign Performance is ClickUp. This is mainly known as a great project management application and tracking software. It allows us to create projects, subtasks, track tasks and manage them, integrate campaign tools, etc.

Features:

• It has built in templates and over 1000+ integrations.
• It has many features for reminders and recurring tasks.
• It allows real time communication and collaborations as well.

Pros:

• It allows workflow automations.
• It has an easy to use interface.

Cons:

• The application is not updated regularly.
• Users often face bugs.

Pricing:

• It is available for free.
• $7 per month (Unlimited)
• $12 per month (Business)
• Custom pricing for Enterprises.

Link: https://clickup.com/

Which is the Best Tool for Tracking Campaign Performance?

From the above discussed Tools for Tracking Campaign Performance the one that can be considered as the best from all is Google Analytics. Google Analytics is available to all without any restrictions and pricings, providing the maximum number of features that helps to track the performance and manage our tasks accordingly.

Conclusion

There are many Tools for Tracking Campaign Performance available today, but no one works as an all in one software. It is really tough to find the best tools for tracking and managing our campaign’s productivity. Out of the above discussed Best Tools for Tracking Campaign Performance in this article the one that is most beneficial and profitable for small scale and larger scale businesses is Google Analytics, as it is available for free and secondly it provides all the essential features. It also serves as a multi functional unit that can help us in every aspect anytime.

FAQs – 10 Best Tools for Tracking Campaign Performance

How do you track campaign performance?

For tracking Campaigns performance, be clear with your priorities, create SMART goals, decide the monitoring system, be clear with Branding and then proceed to analyze the same things.

Which is the best Tool for Tracking Campaigns?

The best tools for tracking Campaigns performance are Google Analytics, Asana, ClickUp, Zendesk, etc.

How do I monitor campaign progress?

The most common ways to monitor a marketing campaign are, in marketers’ terms, sales analysis, market share analysis, and expense -to-sales analysis.