Tata Group To Launch Its Own UPI Payment App Soon

Synopsis – Tata Group has stepped into the digital world through their digital commerce unit named Tata Digital and they are currently in conversation with ICICI bank for their help to power its UPI infrastructure.

One of the biggest conglomerates of India “Tata” is going to enter the world of digital payments. Yes, Tata will now be competing with famous digital payment applications, such as PhonePe, PayTM, and Google Pay. As we all know that Tata is ruling over the market within different sectors and now the company’s decision of stepping into the digital world might create a very big difference. It is also being said that the company is already in talk with the National Payments Corporation of India (NPCI) and before launching the app they want all the clearance from them. 

The new third-party payments service provider of Tata will also support the Unified Payments Interface (UPI) for the transactions. An official aware of the matter said, 

“The Tatas have applied to the NPCI to operate as TPAP (Third Party Application Providers) and are hoping it can go live next month.” 

Tata Group has stepped into the digital world through their digital commerce unit named Tata Digital and they are currently in conversation with ICICI bank for their help to power its UPI infrastructure. Apart from this, they are also in conversation with other private banking sectors and private lenders for starting up their new unit. 

However, non-banking platforms, including Google Pay and PhonePe had to team up with many private banks in order to start UPI transactions. Although, talking about this Tata’s decision of stepping into the digital world can be fruitful as our Government is also taking numerous steps towards Digital India. By stepping into this digital payment platform Tata is trying to create a meaningful presence in the economy of the country and their focus upon technology-based approach towards customers is based on cornering most of the market share. 

Apart from this, Tata is also planning to reserve their meaningful spot in the internet economy. According to the sources, besides the new digital commerce unit, Tata Digital, the Tata Group is also planning to launch its much-awaited Super application, TataNeu, by next month. Also, the company is planning to launch the app in accordance with the Indian Premier League (IPL). One of the sources also added,

“They (Tata Group) want to have this ready by the time TataNeu is launched so more UPI payments can be enabled across the super-app with ease.”

However, Tata Digital is a much-awaited program of Tata Group which they were planning to launch for a very long time. The company’s entry into the world of UPI networks is going to be an ambitious online e-commerce play, which will help in enhancing the shopping experience for people.