10 Best Sales Automation Tools for E-commerce

Sales automation tools for e-commerce are essential for online shopping, where competition is tough and customer preferences change quickly. These tools help online stores stay flexible and successful in a constantly evolving market. They simplify and enhance the sales process by improving customer relationship management, boosting marketing strategies, and increasing revenue.

10 Best Sales Automation Tools for E-commerce

This article explores the 10 best sales automation tools designed specifically for e-commerce. We’ve selected these tools based on their features, ease of use, and the real impact they have on businesses.

Best Sales Automation Tool for E-commerce

Hubspot is considered as the best sales automation tool for e-commerce. As an all-around program, HubSpot is one of the leading sales automation tools in the e-commerce world. With its user-friendly interface and powerful capabilities, HubSpot supports e-commerce platforms in managing customer relationships more effectively, automating repetitive tasks, and delivering personalized marketing campaigns. All the procedures can be modified based on the company’s work flow or demands.

What makes HubSpot especially valuable is its ability to integrate seamlessly with various e-commerce platforms. This integration allows for the synchronization of customer data, order details, and other essential information, enabling businesses to maintain a holistic view of customer interactions and sales performance.

10 Best Sales Automation Tools for E-commerce

Here is the list of 10 Best Sales Automation for E-Commerce available in 2024 with features, pros, cons and pricing so that you can choose wisely.

1. Hubspot

First on our list of 10 best Sales Automation Tools for E-commerce is Hubspot. HubSpot has also made a name for itself as an important marketing and sales automation provider, offering one of the most adaptable CRM platforms, email promotion software, and action-supportive lead-to-customer conversion technology on the market.

HubSpot – Best Sales Automation Tools for E-commerce

Features

• Build and tailor sales pipelines, control transactions, and estimate revenue.
• Generate forms, pop-ups, and live chat to obtain leads and sync them with the above-mentioned CRM.
• Automatize the email marketing, lead scoring, and workflows to nurture leads.
• Plan posts, trace engagement, and estimate performance on social media.

Pros	Cons
Offer the targeted content to your ideal audience based on their behavior. Work with the website content and optimize it appropriately with the tools of CMS.	Some users may find parts of the platform restrictive for their businesses. Mastering all of HubSpot’s tools is a significant time investment.

Pricing

• Professional- $90/seat/month
• Enterprise- $150/seat/month

Link- https://www.hubspot.com/

2. Zoho CRM

Second on our list of 10 best Sales Automation Tools for E-commerce is Zoho CRM. Zoho CRM takes the lead in terms of automation, offering a complete solution for workflow automation, lead scoring, and sales automation, all with a single basic and advanced goal – to facilitate operations and income.

Features

• Efficiently organize and manage your customers’ contacts, leads
• Prospects Automatically score leads, manage your sales pipeline, and track your deals for sales processes.
• Create reliable reports and dashboards to stay informed of sales performance and trends.

Pros	Cons
You can use Zoho CRM on your mobile device to make quick decisions and stay productive while on the move. Users may experience delays or limitations in customer support response times.	Additional features or add-ons incur additional fees. Mobile apps may not contain all of the same features as a desktop version.

Pricing

• Standard- Rs. 1,300/month
• Professional- Rs. 2,100/month
• Enterprise- Rs. 3,000/month
• Ultimate- Rs. 3,200/month

Link- https://www.zoho.com/en-in/crm/

3. Shopify

Third on our list of 10 best Sales Automation Tools for E-commerce is Shopify. Shopify is known to be the provider of a simple and scalable system for merchants, Shopify remains to have as intended to support merchants to have the online store from creating, managing, and developing.

Features

• Offers customizable themes and templates for creating a unique and professional storefront.
• Offers an indication of order status and tracking
• Offers a platform for managing refunds, exchanges, and customer communications.

Pros	Cons
Store analysis and insights with detailed analytics and reporting tools Built-in marketing tools including options such as customizable discount codes, email, and SEO optimization.	Shopify charges a transaction fee on every sale made on its platform. Changing to another platform after having your store built on Shopify can be a time-consuming and somewhat tricky process.

Pricing

• Basic – Rs. 1,994/- per month
• Shopify- Rs. 7,447/- per month
• Advanced- Rs. 30,164/- per month
• Plus- Rs. 1,75,000/- per month

Link- https://www.shopify.com/in

4. Klaviyo

Fourth on our list of 10 Best Sales Automation Tools for E-commerce is Klaviyo. Klaviyo is an email marketing company that caters wholly to the e-commerce industry. Its powerful products, plus its ability to collaborate with all other companies, with modest investment achieve full impact; easy-to-use tools for getting customers brilliant significatory messages.

Features

• Tools to help businesses organize contacts, automate marketing tasks, and grow sales pipelines.
• Email marketing platform that enables businesses to get together with your customers and find new ways to grow your audience.
• High personalization with dynamic content and product recommendations.

Pros	Cons
Automated email flows for welcome series, abandoned carts, and post-purchase follow-ups. Predictive analytics forecasts customer behavior and trends.	Pricing can be relatively higher compared to other email marketing platforms Risk of over-messaging customers with too many emails or messages

Pricing

• Free
• Email- $45/month
• SMS- $60/month

Link- https://www.klaviyo.com/

5. Keap

Fifth on our list of the 10 best sales automation tools for e-commerce is Keap. This tool is designed for small businesses and combines the top features of what was once called Infusionsoft. Keap offers flexible tools that help you manage various tasks easily and gradually nurture potential customers into big buyers.

Features

• Offers automated marketing tasks such as email campaigns, follow-ups and more.
• Streamlines sending invoice and managing payments.
• Provides insights on performance with the help of reporting and analytic tools

Pros	Cons
Offers pre-built automation templates and workflows for various industries and cases Helps to streamline contacts in a single platform.	Users may find its flexibility limited compared to more advanced CRM and marketing automation platforms. Users may find that its capabilities are not sufficient as the business grows from being a small business.

Pricing

• Pro- $159/month
• Max- $229/month
• Ultimate- $279/month

Link- https://keap.com/

6. Omnisend

Sixth on our list of the top 10 sales automation tools for e-commerce is Omnisend. Omnisend is a do-it-all marketing automation platform specially made for online stores. It offers tools that help businesses run and manage their marketing efforts all in one place.

Features

• Offers categorizing of customers based on purchase patterns and demographics.
• Also offers product recommendations based on previous purchases.
• Provides detailed analytics and reporting dashboards

Pros	Cons
Abandoned cart feature to remind the customer by sending follow up messages. Offers ability for cross-selling and upselling campaigns	Risk of emails sent through Omnisend being marked as spam. Provides only basic reporting and analytics tools to track the performance of email and SMS campaign

Pricing

• Free
• Standard – $16/month
• Pro- $59/month

Link- https://www.omnisend.com/

7. Salesforce

Seventh on our list of 10 Best Sales Automation Tools for E-commerce is Salesforce. Salesforce is a cloud-based customer relationship management (CRM) platform which covers the field from sales to marketing, customer support, and more. The platform is therefore highly malleable to your own requirements and workflows.

Features

• Lead and opportunity management allow sales teams to focus on selling forecasts.
• Enables businesses to provide quality customer service
• It even supports case management and self-help portals.

Pros	Cons
Get tailored customer journeys across all your channels, be it via email or voice mail, staffed at home or advertising. Offers a portal to Companies to gather and discuss with customers or partners.	Integrating Salesforce with other systems or platforms may have some difficulties. Salesforce does offer resources for users to get support and training but some may feel that it is still insufficien

Pricing

• Free
• Custom plans

Link- https://www.salesforce.com/in/

8. Pipedrive

Eigth on our list of 10 Best Sales Automation Tools for E-commerce is Pipedrive. Pipedrive is powerful sales CRM software that makes the process of selling easier and more efficient At its heart, Pipedrive is a tool with many separate functions. All these features enable sales teams to manage their sales pipeline and track deals better; they can even forge deeper relationships with customers.

Features

• Users can easily add, update, and track deals within Pipedrive, including details such as deal value, expected close dates, and associated contacts.
• Pipedrive carries with it tools for managing contacts and leads.
• Users may record contact information and keep track of their interactions.

Pros	Cons
Users can plan and keep track of sales activities such as calls, meetings, and follow-up duties. Allows users to set up lead scoring rules and automate lead assignment and follow-up processes based on predefined criteria	The cost can be quite steep, especially if you want to unlock all the features. There are some issues related with the user interface that can be confusing at times.

Pricing

• Essential- $12/month
• Advanced- $24/month
• Professional- $49/month
• Power- $59/month
• Enterprise- $79/month

Link- https://www.pipedrive.com/

9. Brevo

Ninth on our list of the 10 Best Sales Automation Tools for E-commerce is Brevo. Brevo is a powerful marketing platform that comes with many features designed to help businesses turn their promotional materials into actual sales. It makes marketing simpler by providing tools that are easy to use for its main functions.

Features

• Design eye-catching emails with drag-and-drop editors and customizable templates.
• Monitor the performance of your campaigns in real-time.
• Keep your contact lists up-to-date with automated list management features.

Pros	Cons
Ensures data protection regulations with built-in GDPR tools and features. Reach customers across multiple channels:email, SMS, and more	Drag and drop creation seems to be limited Service outages have become frequent and emails cannot be tested or sent during that time.

Pricing

• Free
• Starter – Rs. 1575/month
• Business- Rs. 4075/month
• Enterprise- Custom

Link- https://www.brevo.com/en/

10. Adobe Marketo

Last on our list of the 10 Best Sales Automation Tools for E-commerce is Adobe Marketo. Marketo wasn’t always a marketing automation service; it actually began as a tool for managing leads. Now, Marketo is a comprehensive marketing automation platform that helps businesses ease the challenges of marketing by doing more with fewer resources. It allows companies to streamline their marketing efforts and work more efficiently.

Features

• Offers personalized email campaigns to engage and convert leads.
• Marketo Engage uses real-time behaviors, profiles enriched with online and offline data, and AI to help you identify and deliver the best-performing content.
• Provides predictive analytics to identify potential opportunities and trends

Pros	Cons
Advanced analytics and reporting for data-driven decisions. Scalable solution suitable for businesses of all sizes.	Can take a long time to produce reports that you should be able to produce in the click of a button. Each tier unlocks new features, which means that it might cost extra dollars per month for just a handful of extra features.

Pricing

• Custom plans

Link- https://business.adobe.com/in/products/marketo/adobe-marketo.html

Conclusion

In the ever-changing world of e-commerce, using sales automation tools is essential. The tools we’ve looked at come with features designed to automate your sales records, protect your business, improve how you interact with customers, and help you make more money. Among these options, HubSpot stands out as the best choice. It offers an all-in-one solution that combines sales, marketing, and customer service, all within an easy-to-use interface. This makes it easier for businesses to manage everything in one place and drive better results.

10 Best Sales Automation Tools for E-commerce – FAQs

What is a sales automation tool?

Sales automation is software functionality that automates the repetitive tasks that are key to building simple and profitable customer journeys.

What is e-commerce automation?

Ecommerce automation is the process of using software, tools, and technology to automate repetitive tasks, streamline workflows, and optimize various aspects of your online store.

What is sales automation in CRM?

Sales automation uses software to eliminate repetitive, manual tasks and automates them to allow you and your sales team to focus more on closing sales and getting paid.