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Best free CRM Software for Business

Last Updated : 11 Mar, 2024
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CRM stands for Customer Relationship Management. It refers to software applications and tools designed to help businesses manage their interactions and relationships with customers. CRM software allows companies to streamline and automate various customer-related processes, such as sales, marketing, and customer service. In this article, we are going to cover the features required in CRM, which CRM is best for what purpose, and discuss in detail each CRM software.

What are the features that will make CRM software for business the best?

  • Contact management
  • Lead tracking
  • Sales pipeline
  • Email integration
  • Reporting and analytics
  • Task management
  • Automation capabilities.

Best free CRM Software for Business

Let’s see the table given below :

Name of Software Best for what?

monday.com

Fully customizable and lets you centralize your entire sales cycle

HubSpot CRM Comprehensive features and integration
Zoho CRM Small businesses with customization
Freshworks CRM Ease of use and basic reporting
Bitrix24 All-in-one solution and unlimited users
Streak Gmail integration and pipeline management
Really Simple System CRM Small businesses with simple needs
Suite CRM Open-source customization and flexibility
Insightly Task and project management integration
Raynet CRM Document management & contact organization

Let’s describe each one in detail :

1. monday.com

monday sales CRM enables business owners, sales teams, and RevOps to manage the entire sales cycle from pre- to post-sales — streamlining all customer data in one centralized place. Capture leads, manage contact communication, automate manual processes, and track every deal status so that no opportunity slips through the cracks. Then, analyze your sales processes using real-time data within customizable dashboards.

Once a deal is won, all post-sales activities can be managed directly from monday sales CRM. This connects all company stakeholders, like finance, legal, and account managers to all relevant information, to ensure smooth billing, contracting, and onboarding.

Features :

  • Its intuitive and modern interface is unmatched and super easy to understand, even for first-time users.
  • Fully customizable boards, views, and dashboards for your sales cycle
  • Integration with all your other work tools, such as Gmail, Slack or Salesforce
  • AI capabilities: Use AI to supercharge your outreach and automate your pipeline.

Let’s see its pros & cons below :

Pros

Cons

User-friendly and intuitive navigation for easy adoption.

Some features like Time tracking and chart view are only available on the Pro plan

Users can automate functions to monitor or track the activities

The mobile monday app isn’t as robust as the desktop version

Powerful communication,email integration tool with easy navigation

2. HubSpot CRM

HubSpot CRM is a popular customer relationship management software provided by HubSpot, a leading inbound marketing and sales platform. It is designed to help businesses manage their interactions with customers, track leads, and streamline sales processes.

Features :

  • Integrates with other HubSpot tools such as marketing automation, email marketing, and customer service.
  • Has a large and active community of users, providing opportunities for networking, learning, and sharing best practices.
  • Provides customization options, thus allowing businesses to adapt the CRM to their specific needs.
  • Helps align marketing and sales efforts by providing a shared platform for collaboration and data sharing.

Let’s see its pros & cons below :

Pros Cons
 Offers a free plan that is perfect for small businesses. Offers limited customization options
 HubSpot CRM offers excellent customer support Does not offer a mobile app.
User-friendly interface, very easy to navigate The paid plans for HubSpot CRM can be expensive for some businesses.

3. Zoho CRM

Zoho CRM is a cloud-based customer relationship management (CRM) software that helps businesses manage their sales, marketing, and customer service. It is a popular choice for businesses of all sizes, and it offers a wide range of features and integrations.

Features :

  • Offers extensive customization options, allowing businesses to tailor the CRM system to their specific needs and workflows.
  • Integrates seamlessly with other Zoho products, as well as with third-party applications and tools commonly used in businesses, providing a comprehensive ecosystem.
  • Provides robust automation capabilities, allowing you to automate routine tasks, streamline workflows, and improve overall productivity.
  • Offers advanced analytics and reporting features, enabling you to gain insights into your sales performance, customer behavior, and marketing campaigns.

Let’s see its pros & cons below :

Pros Cons
Comprehensive feature set for managing sales, marketing, and customer support. Can be complex for new users, requiring some time and effort to fully understand and utilize all its features effectively.
Mobile app for on-the-go access and management of CRM data. Some users may find the user interface of Zoho CRM less intuitive compared to other CRM software options.
Suitable for businesses of all sizes. Reliance on a stable internet connection for access and data synchronization.

4. Freshworks CRM

Freshworks CRM, formerly known as Freshsales, is a cloud-based customer relationship management (CRM) software that helps businesses manage their sales processes, track customer interactions, and drive customer engagement.

Features :

  • Provides robust contact management features, allowing you to store and organize customer information, track interactions, and view a complete timeline of customer activities.
  • Offers lead scoring capabilities, helping you prioritize leads based on their engagement and readiness for conversion.
  • Integrates with popular email clients, enabling you to send, receive, and track emails directly within the CRM. This helps in maintaining a centralized communication record.
  • Allows you to visualize and manage your sales pipeline, track deals through different stages, and gain insights into deal progress and revenue forecasting.
  • Provides customizable dashboards and reporting tools, allowing you to track key sales metrics, measure performance, and make data-driven decisions.

Let’s see its pros & cons below :

Pros Cons
User-friendly interface and easy-to-use features. API limitations for custom integrations.
Comprehensive customer management capabilities for sales, marketing, and support. Advanced reporting and analytics features may be relatively basic.
Flexible pricing plans suitable for businesses of different sizes. Some users have reported occasional performance issues.

5. Bitrix24

Bitrix24 is a comprehensive business management and collaboration platform that offers a wide range of features and tools to help businesses streamline their operations, enhance productivity, and improve communication and collaboration among teams.

Features :

  • Offers a wide range of features and tools, including CRM, project management, communication, collaboration, and document management.
  • Provides an integrated environment where teams can collaborate, communicate, manage projects, and handle customer relationships easily.
  • Offers a variety of communication and collaboration tools, such as instant messaging, video conferencing, shared calendars, and team collaboration spaces.
  • Provides workflow automation capabilities, allowing businesses to automate repetitive tasks and streamline processes.

Let’s see its pros & cons below :

Pros Cons
Built-in collaboration tools for improved team communication and productivity. The user interface can feel overwhelming or cluttered for some users.
Affordable pricing plans are suitable for small and mid-sized businesses. Customer support may not be as responsive or comprehensive as desired.
Flexible customization options to adapt the CRM to your business needs. Advanced customization may require technical expertise or assistance.

6. Streak

Streak is a customer relationship management (CRM) software that is designed as a plugin for Gmail. It helps users manage their sales, support, and project management workflows directly within their Gmail inbox. It is known for its simplicity, thus making it a popular choice for small businesses and individuals.

Features :

  • Integrates directly into Gmail, providing a familiar interface for users and eliminating the need to switch between multiple applications.
  • Streak’s visual pipeline tool simplifies the management of sales pipelines or project workflows.
  • The email tracking feature allows users to know when recipients open their emails, providing valuable insights into email engagement and helping users follow up effectively.
  • The email tracking feature allows users to know when recipients open their emails, providing valuable insights into email engagement and helping users follow up effectively.
  • Offers the ability to create email templates and snippets, saving time and ensuring consistency in email communication.

Let’s see its pros & cons below:

Pros Cons
Flexible customization options to personalize workflows within Gmail. Limited features compared to full-fledged CRM solutions.
Pipeline management within Gmail inbox for efficient sales tracking. May not be suitable for complex sales processes or large-scale CRM requirements.
Intuitive interface and user-friendly design for easy adoption. Support resources and documentation could be more extensive.

7. Really Simple Systems CRM

Really Simple Systems CRM is a cloud-based customer relationship management (CRM) software designed for small and medium-sized businesses. It provides a range of features to help businesses streamline their sales, marketing, and customer support processes.

Features :

  • It is known for its user-friendly interface, making it easy for users to navigate and quickly get up to speed with the software.
  • The CRM is designed for quick setup and implementation, allowing businesses to get started with managing their customer data and processes without lengthy onboarding processes.
  • CRM is scalable, allowing businesses to start with a smaller user base and upgrade to higher-tier plans as their needs grow.
  • Integrates with popular third-party applications, enabling businesses to connect their CRM data with other tools and systems they use, such as email clients and accounting software.

Let’s see its pros & cons below:

Pros Cons
Customizable dashboards and reports Advanced reporting and analytics capabilities may not be as robust as dedicated BI tools.
Affordable pricing plans, including a free edition, are suitable for small businesses. Mobile app functionality may be limited in terms of features and usability.
Responsive customer support and helpful documentation. Limited automation capabilities compared to more advanced CRM platforms.

8. SuiteCRM

SuiteCRM is an open-source customer relationship management (CRM) software that provides a comprehensive set of features to help businesses manage their customer interactions, sales processes, marketing campaigns, and customer support. It is a highly customizable CRM solution designed to adapt to various business needs.

Features :

  • It is an open-source CRM software, that allows businesses to access and modify the source code according to their specific needs.
  • Offers many range of features, including contact management, sales and opportunity management, marketing automation, customer support, and reporting.
  • Has an amazingly active community of developers and users who contribute to its development.
  • Offers integration capabilities with various third-party applications and services, such as email clients, marketing automation tools, and even accounting software.

Let’s see its pros & cons below:

Pros Cons
Open-source and customizable. The steeper learning curve for customization and administration.
Scalable to accommodate growing businesses. May require additional resources for hosting and maintenance.
Active community support and regular updates. Occasionally experiences bugs and performance issues.

9. Insightly

Insightly is a cloud-based customer relationship management (CRM) software that helps businesses manage their customer relationships, sales processes, and project management activities. It offers a range of features to streamline business operations and enhance customer engagement.

Features :

  • Has a user-friendly interface that is easy to navigate, making it accessible for users with varying levels of technical expertise
  • Provides robust contact and lead management capabilities, allowing businesses to efficiently store, organize, and track customer information and interactions.
  • Offers a comprehensive set of features for sales and opportunity management, including pipeline visualization, task assignment, and revenue forecasting.
  • Insightly’s project and task management features enable businesses to effectively manage projects, assign tasks, and track progress.
  • Integrates with popular email providers, allowing users to track and manage email communication within the CRM.

Let’s see its pros & cons below:

Pros Cons
Mobile-friendly app for on-the-go access to your CRM data. Some users have reported occasional performance issues and slow response times.
Customizable dashboards and reports for in-depth data analysis and visualization. Limited customization options for specific industry requirements or unique business processes.
Powerful CRM solution with comprehensive features for contact management, sales, and project tracking. Pricing plans can be expensive, especially for small businesses or startups.

10. Raynet CRM

Raynet CRM helps your salespeople and your managers as it gives sales reps the tools to score and the managers the tools to monitor the business and its future perspective. It perfectly organizes data that simplify your work and gives you a thorough overview of your business.

Features :

  • Offers a wide range of features to help businesses of all sizes improve their sales, marketing, and customer service. These features include contact management, lead generation, email marketing, sales pipelines, and customer support.
  • The user interface is clean and intuitive, and the software comes with a variety of helpful tutorials and documentation.
  •  Automates many tasks that are typically done manually, such as lead generation, customer follow-up, and sales reporting.
  • Can be integrated with other business applications, such as accounting software, email marketing software, and project management software.

Let’s see its pros & cons below:

Pros Cons
The support team is available 24/7 to answer questions and help with troubleshooting. Raynet CRM can be complex for some users, especially those with no CRM experience.
 Raynet CRM is an affordable CRM software that offers a variety of pricing plans to fit any budget. Lacks some advanced features, such as predictive analytics and artificial intelligence.
Highly customizable, so businesses can use it according to their specific needs. The mobile app is not as full-featured as the desktop version, and it can be difficult to use for some tasks.

Conclusion :

Thus, there are several top CRM software options available for businesses, each with its own strengths and weaknesses. The best CRM software for your business will depend on your specific needs, budget, and preferences. Consider conducting trials, reading user reviews, and comparing the different options to find the best CRM software that aligns with your specific needs and goals.



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