The usage of social media is growing rapidly and people are now connecting everywhere online. Social media has catalyzed how people communicate and establish their identities in today’s digital era. Out of all the social media platforms that are out there, Instagram is considered to be one of the most used social media platforms with more than 2 billion accounts.
Some of these people are known as ‘influencers’. Influencers have one job; to influence people for their lifestyles. In today’s article, we will be talking about the top 15 most followed Instagram accounts in 2024.
List of Most Followed Instagram Accounts in 2024
Let us now get to know more about these Instagram accounts and the cause of their huge following.
| #1 |
Instagram |
@instagram |
668 M |
 |
| #2 |
Cristiano Ronaldo |
@cristiano |
618 M |
Footballer |
| #3 |
Lionel Messi |
@leomessi |
498 M |
Footballer |
| #4 |
Selena Gomez |
@selenagomez |
430 M |
Singer, Actress |
| #5 |
Kylie Jenner |
@kyliejenner |
400 M |
Reality TV Star, Businesswoman |
| #6 |
Dwayne “The Rock” Johnson |
@therock |
392 M |
Actor, Producer, Retired Wrestler |
| #7 |
Ariana Grande |
@arianagrande |
381 M |
Singer, Actress |
| #8 |
Kim Kardashian West |
@kimkardashian |
364 M |
Reality TV Star, Businesswoman |
| #9 |
Beyoncé |
@beyonce |
319 M |
Singer, Actress, Businesswoman |
| #10 |
Khloé Kardashian |
@khloekardashian |
312 M |
Reality TV Star, Businesswoman |
| #11 |
Kendall Jenner |
@kendalljenner |
294 million |
Model, TV Star |
| #12 |
Justin Bieber |
@justinbieber |
293 million |
Singer |
| #13 |
National Geographic |
@natgeo |
284 million |
Media Outlet |
| #14 |
Taylor Swift |
@taylorswift |
280 million |
Singer |
| #15 |
Virat Kohli |
@viratkohli |
266 million |
Cricketer |
*The above data is updated on 24th January, 2024.
Instagram
It is no surprise that the account having the highest number of followers on Instagram is Instagram itself. As one of the most followed Instagram accounts, it boasts over 500 million followers. It has over seven thousand posts out of which most posts feature creators that truly deserve the attention of the masses. These creators include everyone from emerging film stars to supermodels and artists. Almost all popular celebrities follow the Instagram page of Instagram as it also posts real-time updates relating to itself.
Christiano Ronaldo
There is nobody in the world who has never heard about the god of football, Christiano Ronaldo. Ronaldo has a cult following and happens to have one of the most followed Instagram accounts. His Instagram feed is as intriguing and appealing as his personality. He is known to be the only human to have crossed 500 million followers on Instagram. A fun fact for you; if Ronaldo’s Instagram was a country, it would be the third most populated country in the world, after India. Definitely a goal for Ronaldo!
Lionel Messi
Messi is not far from Ronaldo, just like in a game of football. Messi is not just Ronaldo’s rival on the football field, he is also Ronaldo’s rival on Instagram. He has proved time and again that he is a deserving competitor not just on the field but also on the Gram. His feed shows that he is adept at social media and also going after Ronaldo, to be claimed as the second best, quite literally.
Selena Gomez
One of the biggest names in the music industry is Selena Gomez and she happens to have one of the most followed Instagram accounts. She won millions of hearts with her voice and attractive personality. She is often surrounded by controversies because of her past relationship with another popular musician, Justin Bieber. Gomez has been extremely vocal about avoiding excessive social media but has been climbing really quickly on the list of accounts with the most number of followers. Her feed is filled with engaging photos of her day-to-day activities. From candids to work shoots, Selena effortlessly slays in every picture. She also makes good use of Instagram to talk about mental health and also spread awareness among her followers regarding the same. She promotes mental fitness among her followers.
Kylie Jenner
Kylie Jenner is a self-made businesswoman who became popular among the masses after a reality show capturing the day-to-day life of her family, ‘Keeping Up with the Kardashians’ aired on TV. Impressively, she became the first woman to break over 300 million followers on Instagram. She also falls on the list of the youngest ‘self-made’ billionaires in the 2019 issue of Forbes. She is the owner of multiple brands named Kylie Cosmetics, Kylie Skin, Kylie Swim, Kylie Baby, and whatnot! She also has a daughter and a son who she posts adorable pictures of. Jenner’s feed is filled with glamorous pictures of her.
Dwayne Johnson
Dwayne Johnson, popularly known as ‘The Rock’ is next in line with the Top 15 most followed accounts on Instagram, 2024. He is loved by the young and old alike. He is a versatile man. He is a Hollywood star, a tequila enthusiast, and even a future presidential candidate, along with being a former WWE champion. His feed is filled with inspiring workout videos, and fans cannot stop drooling over the sturdy physique that he has built over years of hard work and devotion. He has an absolutely loyal fan base.
Ariana Grande
- Ariana Grande Followers: 381 million
- Ariana Grande Net Worth: $240 million
Ariana Grande is a global sensation. Known for her melodious voice and interesting music videos, many people flock to her feed every single day to watch her magic unfold. She loves sharing glimpses of her work every now and then and has given her fans many reasons to follow her Instagram account. She is popular for chart-topping musical hits such as ‘Into You’, ‘Break Free’, ‘7 Rings’, and so on. She has also stepped into the cosmetics industry with a promising project called REM Beauty.
Kim Kardashian
- Kim Kardashian Followers: 364 million
- Kim Kardashian Net Worth: $1.4 billion
Kim Kardashian is a prominent personality around the world. She is Kylie Jenner’s elder sibling and a renowned businesswoman who is also a doting mother. She is also popular for being the ex-wife of the popular singer Kanye West. She owns a shapewear venture called ‘Skims’, which is doing exceptionally well globally. She is usually associated with luxurious brands and keeps her followers entertained with shoot photos, and brand sponsorships.
Beyonce
- Beyonce Followers: 319 million
- Beyonce Net Worth: $540 million
Beyonce is a big name in the music industry. She is known to have a powerful personality and the most beautiful and moving voice in the world. She has over 2,060 posts that are very well-curated. Her feed is honed with enthralling self-portraits, candids, and pictures from professional photoshoots.
Khloe Kardashian
- Khloe Kardashian Followers: 312 million
- Khloe Kardashian Net Worth: $60 million
Khloe is another one of the Kardashian-Jenner sisters. She gained popularity when a reality show, recording their lives was aired on TV. She is a model and an exemplary businesswoman who is extremely popular for speaking her mind and her impeccable sense of humor.
Kendall Jenner
- Kendall Jenner Followers: 295 million
- Kendall Jenner Net Worth: $60 million
Kendal Jenner is one of the most popular supermodels and also happens to have one of the most followed Instagram accounts. She also has the highest number of mentions and tags in captions and comments to her credit. She has a loyal fan base and often ties up with luxury brands such as Balmain, Givenchy, and so on. She is also the face of Estee Lauder. She is loved for her sophisticated, yet quirky style.
Justin Bieber
Justin Bieber requires no introduction. He is one of the most famous personalities in the pop music industry. He shows no signs of slowing down and still enjoys a loyal fandom. His feed is full of him recording music, his wife Hailey, and self-portraits.
National Geographic
National Geographic’s feed is decorated with photographs of wildlife and nature by photographers from all over the world. These stunning images coupled with heartwarming captions are what set National Geographic’s Instagram account apart from its contenders and is one of the most followed Instagram accounts as well.
Taylor Swift
Taylor Swift is conquering the world with her soulful albums and a larger-than-life fan base. She is breaking records and has one of the largest fan bases. Her feed is full of cute cat photos, selfies, and group photos. Her aesthetic is vintage and is loved by all her fans.
Virat Kohli
Kohli is one of the greatest cricketers the world has ever seen. He is not just loved by Indians but also has an international fan base and also happens to be in the most followed Instagram accounts list. He is the third in the category of sportsmen to have the most number of followers on Instagram. His feed has workout videos, which appeal to a lot of fans and he is also the face of numerous brands.
Conclusion
We hope that the above list will give you a clear idea regarding the accounts that are worth following on Instagram. From Sports fans to music enthusiasts, and artists, the list has something for everyone. You now know whom to follow for workout tips or even fashion and business tips. We hope that you make the best out of this list and up your lifestyle along with your social media game. The above-named influencers happen to be have the most followed Instagram accounts in the world. There is a lot to learn from the way they operate. We hope you incorporate their best attributes and upgrade your life the way they keep upgrading their followers. Till then, happy stalking to all you Instagram users!
Most Followed Instagram Accounts- FAQs
What is the most-followed account on Instagram?
The most-followed account on Instagram is Instagram itself, with over 661 million followers.
Who is the most-followed person on Instagram?
The most-followed person on Instagram is Cristiano Ronaldo, with over 611 million followers.
Who is the most-followed woman on Instagram?
The most-followed woman on Instagram is Selena Gomez, with over 430 million followers.
What is the fastest-growing Instagram account?
The fastest-growing Instagram account in 2023 was Dwayne Johnson, who gained over 100 million followers in just one year.
What is the most popular type of account on Instagram?
The most popular type of account on Instagram is celebrity accounts, followed by music accounts and fashion accounts.
What is the average engagement rate on Instagram?
The average engagement rate on Instagram is 1.8%.
What is the best time to post on Instagram?
The best time to post on Instagram is on weekdays between 9:00 AM and 12:00 PM EST.
What are some tips for growing an Instagram account?
Some tips for growing an Instagram account include:
- Posting high-quality photos and videos
- Using relevant hashtags
- Engaging with your followers
- Running contests and giveaways
- Collaborating with other influencers
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