10 Best Apps for Mobile Marketing Strategies

Various applications are launched every day but only a few become popular among users. Due to this large competition, it becomes a tedious job to grab user attention. The number of applications is increasing day by day. To make your applications popular the most important aspect is Marketing.

Marketing provides a strong base for your product and spreads it across a wide audience. It is very important to have proper mobile marketing strategies. There are various tools available for this in the market. To help you increase your applications sales and downloads here are some best applications for mobile marketing strategies.

10 Best Apps for Mobile Marketing Strategies

AppsFlyer

In this competitive world your application needs strong support to stand out between the crowd. To provide valuable data insight and help you with Mobile marketing strategies you can rely on AppsFlyer.

Features

• It provides proper mapping for customer usage.
• It provides precise user engagement details.
• It provides AI based insights for better analysis.

Pros

• It provides complete customer privacy while providing their services.
• You can use it to provide push notifications and in- app notifications.

Cons

• It has a little confusing user interface for beginners.
• It does not save your layouts while sending messages.

Pricing

• Free trial available
• Growth subscription -7¢ / conversion
• Enterprise – Contact for custom pricing

Link – https://www.appsflyer.com

Google Analytics

For all your marketing solutions and promotion techniques you can take the help of Google Analytics. Google Analytics is an initiative by Google that will help you with Mobile marketing strategies.

Features

• It works with other Google products like Google advertising and publisher products to give you proper business insights.
• It helps you to predict future actions of your users.
• It collects your customer data and provides you with a proper detailed report.

Pros

• It is extremely easy to set up and use.
• It allows you to manage multiple sites or applications under the same account.

Cons

• It is a little difficult for beginners to get a good grasp of the application.
• It does not provide proper customer support.

Pricing

• Free version available
• Google Analytics 360 – Starting $50,000 / year (based on number of hits)

Link – https://analytics.google.com/analytics/web/provision/#/provision

Localytics

To gain a deeper understanding of your mobile application users you need a tool that can assist you well. Localytics is a perfect option that provides proper user data analysis and helps you promote your app and provide mobile marketing strategies.

Features

• It provides a detailed report about user behaviour on the application.
• It helps you engage with the user through in-app messaging.
• It provides push notifications for both app and web.

Pros

• It helps you provide a personalised experience to the user.
• It provides impact reports for your marketing campaigns.

Cons

• It is difficult to navigate within the application.
• It does not support features for mobile gaming applications.

Pricing

• Free version not available
• Custom pricing according to the service taken.

Link – https://uplandsoftware.com/localytics/

AdMob

With the help of AdMob you can get a quick solution for all your marketing needs. You can analyse your app growth and accomplish mobile marketing strategies. It is a Google initiative for the users.

Features

• It provides advertisements across 200+ countries.
• It provides deep insight into application usage.
• It brings great ad traffic to your application.

Pros

• It can be used to provide personalised user experience.
• It provides a special version for mobile gaming apps.

Cons

• It is not that profitable for small businesses.
• It provides poor customer support.

Pricing: Free platform

Link – https://admob.google.com/home/

Optimizely

Optimizely is your one stop solution for marketing. Marketing plays a key role in developing a strong user base. With correct mobile marketing strategies you can reach great heights.

Features

• It provides accurate reports for application usage by the users.
• It provides a proper vision control system.
• It allows management of multiple accounts.

Pros

• It has an user-friendly interface.
• It has enhanced targeting capability.

Cons

• It does not provide third-party integration to much extent.
• It might have a slow user interface at various times.

Pricing

• Free version available.
• Manage- $79 /month (per user)
• Create- Custom pricing plans
• Orchestrate- Custom pricing plan

Link – https://www.optimizely.com/

Salesforce Marketing Cloud

Salesforce Marketing cloud is another popular choice in the market for your marketing needs. It enables you to unlock different parameters of your growth with a single application. It is one of the best apps for mobile marketing strategies.

Features

• It gives proper reports for your marketing campaigns.
• It provide detailed usage reports for the application
• It helps you deliver a personalised user experience.

Pros

• It has proper support and documentation for your help.
• It has availability of automation tools.

Cons

• It has hidden charges that is a major setback.
• It has an outdated user interface.

Pricing

• Marketing Cloud Engagement- $1250/month (per organisation)
• Marketing Cloud Account Engagement – $1250/month (per organisation)
• Marketing Cloud Personalisation- $108000/year (per organisation)

Link – https://www.salesforce.com/in/products/marketing/

One Signal

To increase user interaction on your application and derive an audience you can use One signal. It helps you with providing various mobile marketing strategies.

Features

• It can be used for providing mobile push notifications.
• It helps you with email marketing.
• It can also be used for sms marketing.

Pros

• It can provide in-app messaging service.
• It has a real time reporting system for all types of conversation management.

Cons

• It has limited design availability for in app messaging.
• It is a little difficult to set up.

Pricing

• Free version available
• Growth – $9/month
• Professional – Custom pricing
• Enterprise- Custom pricing

Link – https://onesignal.com/

Branch

Marketing is essential for gaining popularity in this competitive market. You can use Branch for growing your mobile application. It can be used for various mobile marketing strategies.

Features

• It provides an in depth report for your marketing campaigns.
• It can be used for mobile and web ads.
• It can also provide email marketing services.

Pros

• It has media integration options.
• It has a simple user interface.

Cons

• It has a limited number of features.
• It has a quite confusing dashboard.

Pricing

• Self- service – Free version
• Enterprise- Custom pricing plans

Link – https://www.branch.io/

Airship

Another great option in the field of marketing is Airship. It offers various services that can boost your application users. It is one of the best Mobile marketing strategies platforms.

Features

• It can be used to provide push notifications to increase users.
• It provides an in-app messaging service to increase user interaction.
• It helps you provide customised user experiences.

Pros

• It has a user-friendly interface.
• It provides proper customer support.

Cons

• It has slow loading speed at various times.
• It does not support android watch notifications.

Pricing

• AXP Enterprise- Custom pricing available

Link – https://www.airship.com/

App Radar

App Radar helps you analyse the performance of your mobile application. You can use mobile marketing strategies to boost the growth of your application. There are various features in this app that you can use to your advantage.

Features

• It provides insights about your app store performance.
• It lets you respond quickly to all the reviews you get.
• It helps you find the best keywords for promoting your application.

Pros

• It helps you track performance for your ads.
• It provides you with reports about market trends and your competitors.

Cons

• It has a little complex user interface.
• It does not provide proper customer service.

Pricing

• Essential pack -$59/month
• Growth pack- $169/month
• Scale pack- $299/month
• Enterprise – Custom pricing

Link – https://appradar.com/

Conclusion

Marketing is a tool which helps you gain success in this competitive world. Marketing attracts users’ interest in your mobile application. The above article provides you with 10 best Apps for Mobile Marketing Strategies. Using the above mentioned apps you can implement various mobile marketing strategies with ease. They are from every range and can be used by all types of mobile application developers. They can cater all your needs and provide you an edge over your competitors. Correct marketing strategies help you reach greater heights.

FAQs – 10 Best Apps for Mobile Marketing Strategies

Which tactic or strategy is best for marketing a mobile app?

There are various ways through which you can provide marketing for your apps. Push notifications are the best way to do marketing for your app. These notifications attract user attention and they become interested in exploring your application.

What is a mobile app marketing strategy?

Mobile app marketing strategy refers to promotion of your app to a large user. And increase the number of people using your app.

What are the 4 P’s of marketing for an app?

Marketing plays a key role in the success of any application. The 4 P’s of marketing are-

• Product
• Price
• Place
• Promotion

How do mobile apps increase sales?

To boost your sales using mobile apps you can try optimising your app for usage, personalise user experience and provide customer loyalty programs.

What are the 3 main stages of mobile app marketing?

The main 3 stages of mobile app marketing are:

• Awareness
• Acquisition
• Retention