10 Best Apps for Salesforce Marketing Cloud

Suppose you want to automate the marketing tasks. In that case, you need to use pioneering apps like Salesforce Marketing Cloud, which is a digital marketing platform used to automate marketing across email, mobile apps, social media, and SMS.

Many companies would invest in the Salesforce marketing cloud to have all marketing channels on which they are promoting their products and services in one place. Marketers can send personalized messages on different channels at the right time. The Salesforce Marketing Cloud is not built on the Salesforce platform. Instead, connectors are used to sync data between the SFMC account and Salesforce org.

There are 10 best apps available for the Salesforce marketing cloud. These will deliver personalized campaigns that provide audiences with the best online experiences. Companies can engage customers based on their behavior with their products or services.

10 Best Apps for Salesforce Marketing Cloud

Jebbit

Jebbit is one of the best apps for the Salesforce marketing cloud, and it will create extraordinary digital experiences for clients without any coding skills. It allows you to engage customers through personalized survey campaigns.

Features

• Deliver GDPR and CCPA complaint experiences without needing engineering resources.
• Easy to integrate with top marketing technologies such as Salesforce, Marketo, Bronto, etc.
• It makes it simple to share data between platforms and offers you with personalized campaigns.
• Allow customers who lack programming skills to create engaging survey campaigns.

Pros

• Jebbit is easy to launch interactive quizzes through the no-code builder.
• It has a rich interface that lets you make engaging content with no creative support.

Cons

• Data sync with the brand databases would be challenging.
• You need to pay a reasonable amount to access premium features.

Link: https://www.jebbit.com/

Sitecore Connect

Sitecore Connect is one of the best apps for the Salesforce marketing cloud, offering the best digital experiences and allowing businesses to manage and deliver content. Companies with complex content can engage the audience effectively with this tool.

Features

• Use geolocation capabilities to tailor the content according to the user’s location.
• We will produce print-ready material that adheres to brand guidelines.
• It comes with multilingual translation capabilities to translate the content.
• Offer A/B and multivariate testing to optimize the content and check how the traffic performance.

Pros

• Offer versatile functionality for personalization and in-depth analytics.
• You can scale up based on your specific business needs.

Cons

• It only suits big companies that do not have budget constraints.
• You need to pay to avail yourself of customer support.

Pricing: US $20,000/year

Link: https://developers.sitecore.com/integrations/connect

Cloudingo

Cloudingo is one of the best apps for the Salesforce marketing cloud, and it allows you to clean and deduplicate the content in the Salesforce CRM and marketing cloud.

Features

• Offer you tools to eliminate the need for duplicate data.
• Easy to set up in minutes to improve the data quality.
• Ability to identify duplicate data that can lead to poor decision-making and inaccurate reporting.
• It offers you 256-bit SSL encryption and is GDPR compliant.

Pros

• Offer you a comprehensive data cleaning process.
• Quickly set up and find duplicate data.

Cons

• Pricing of this tool is higher for small businesses
• Limited API calls can be made per day.

Pricing:

• Standard: $2500/year
• Professional: $6000/year
• Enterprise: $10,000/year

Link: https://cloudingo.com/

Optilyz

Optilyz is one of the best apps for the Salesforce marketing cloud that allows you to send international mailing campaigns, from postcards to self-mailers and then letters. It offers targeted campaigns with incentives to boost results to up to 70%.

Features

• Automate direct mail campaigns based on the triggers or recurring period.
• It is easy to set up campaigns to be triggered after a certain number of recipients are reached.
• Offer comprehensive support, and the app is GDPR compliant.
• Conduct A/B testing to optimize the direct mail campaigns.

Pros

• It is easy for users to clean and validate address data to ensure accurate delivery.
• Offer you standard and custom formats to meet quality printing standards for direct mail pieces.

Cons

• The cost of a monthly subscription for this tool is high
• It could be better for small businesses since they have to pay high to reach out to the audience through email.

Pricing:

• Essential, Professional, and Enterprise – custom

Link: https://optilyz.com/

Bluecore

Bluecore is the best salesforce app that allows you to move information between sales platforms and email campaigns. It enables you to send email campaigns tailored to the customer’s actions.

Features

• The expert team can set up the account and keep it running.
• Collect customer information based on shopping habits and email interactions.
• Create marketing strategies that are in line with your preferences.
• Maximize the reach of email by testing two variants against the recipients.

Pros

• Come up with an intelligent system to get insights into how customers will interact with the brand differently.
• Populate the body of email campaigns and personal information based on the customer traits.

Cons

• No free version or trial is available to try out the tool.
• Learning curves exist for new users.

Link: https://www.bluecore.com/

BounceX

BounceX is the people-based people-based marketing cloud with behavior-based behavior-based customization capabilities to write website content, email, and other channels. It allows businesses to deliver high-converting leads.

Features

• Remarket the customers who have visited the website and left the items in the cart through email
• Send reminders to customers who are interested in their products to complete purchasing.
• Capture emails on the site and help in building email lists.
• Establish direct communication channels with the audience and send marketing messages.

Pros

• There is no setup fee available.
• Behavioral messaging is best for sending messages by category, product, or cart abandonment.

Cons

• A free trial or free version of the app is not available.
• Consulting and integration services would cost you a lot.

Link: https://www.wunderkind.co/

Movable Ink

Movable Ink is one of the best apps for the Salesforce Marketing Cloud that allows marketing content creators to offer visual experiences for customers across different digital channels. It will convert into fully responsive, bulletproof HTML email templates in minutes.

Features

• Apps created in one channel can be reused in other channels.
• Easy to automate content modules for email, mobile, and augmented reality.
• Activate content with personal information like inventory, offers, and loyalty reward balances.
• Increase context relevance by targeting the content based on the customer attributes.

Pros

• Real-time mapping allows dynamic email ads based on geolocation and weather.
• Offer excellent customer support to set up campaigns.

Cons

• Help guides are difficult to navigate and find answers.
• Customer service is not as expected and has room for improvement.

Link: https://movableink.com/

Swrve

Swrve is one of the best apps for the Salesforce Marketing cloud, and it is designed for small to large businesses to improve the marketing process with the help of behavioral targeting. It uses artificial intelligence and machine learning to find customers.

Features

• Segment the audience groups based on various attributes
• Automatically identifies and sends trigger messages to the clients based on their location.
• Easy to integrate with many applications like Tableau, Twilio, and SendGrid.
• Built-in propensity scoring models can be used to find leads and reduce churn rates.

Pros

• Easy to create and publish campaigns in minutes.
• The interface is rich and easier to use.

Cons

• You need to pay a good amount of money to access premium features.
• Customer support could have been a lot better.

Link: https://www.swrve.com/

SMS magic

SMS Magic is a free salesforce-managed app that allows you to send and receive SMS from the Marketing cloud. It will enable users to communicate with customers through SMS and send promotional offers.

Features

• Easy to segment and personalize SMS messages based on customer preferences.
• Track and measure SMS campaign performance, such as delivery, opening, and clicking.
• The SMS Magic mobile app is available for support and engagement.
• It comes with global messaging capabilities to communicate with customers in different countries.

Pros

• There is no setup fee charged.
• A free trial is available to explore the features.

Cons

• The free version is not available.
• The learning curve will be there for users.

Pricing:

• Multi-channel messaging: $32/month
• SMS conversational messaging: $17/month
• SMS automation: $7/month
• Build your plans

Link: https://www.sms-magic.com/

Mailchimp

Mailchimp is one of the best apps for the Salesforce marketing cloud, and it allows you to sync contacts and campaigns between Mailchimp and the marketing cloud. It will enable you to export and import contacts with ease.

Features

• Import and export of segments between Marketing Cloud and Mailchimp are possible.
• Easy to create and execute email campaigns.
• Quickly sync the data between two platforms.
• Easy to design and personalize emails.

Pros

• A clean interface is needed to view the campaign overview and performance.
• Email editor with content blocks, layouts, and styles to create email campaigns.

Cons

• Small businesses may not find an attractive option.
• They have pre-made templates to create email campaigns, but they must be more varied and updated.

Pricing:

• Premium: INR 11,500/month
• Standard: INR 575/month
• Essentials: INR 385
• Free

Link: https://mailchimp.com/

Benefits of Salesforce Marketing Cloud Apps

1. Understand Customer Psychology

You can use the Salesforce marketing cloud app to understand consumer psychology to learn the customer better to make the right decisions at the right time.

2. Personalize Customer Interactions

Salesforce marketing cloud offers personalized online marketing. It has customization tools to add a personal touch to every customer communication.

3. Communicate through Multiple Channels

The salesforce marketing cloud gives you access to multiple channels the company can use to connect with clients.

Conclusion

Each app discussed above will allow you to create personalized campaigns to have powerful experiences. From creating a campaign to its delivery and targeting the audience, these apps will be helpful. Using these apps, businesses can reach out to customers effectively.

FAQs – Salesforce Marketing Cloud

How is the Salesforce marketing cloud different from Salesforce?

Salesforce Customer 360 has many components, one of which is Salesforce marketing. It will work with the other clouds like Sales, service, community, and app.

What tools are available in the Salesforce marketing cloud?

Salesforce marketing will have different automation marketing tools to automate CRM integration, campaign management, content management, and lead management.

Is Salesforce marketing cloud a SaaS platform?

The Salesforce platform has one of the areas called the Salesforce marketing cloud, which you can use to engage customers and automate marketing tasks. It is a SaaS platform that has different components to offer integrated solutions.

How much time does it take to implement the Salesforce marketing cloud?

The implementation will take around 3 to 4 weeks. However, this also depends on the organization’s objectives. For a complex setup, you will need multiple customizations.

What will the future of the Salesforce marketing cloud be?

Salesforce will be integrated with data science and powered into the service and marketing cloud. It allows marketers to use data to prepare targeted marketing campaigns.