How UI/UX design impacts e-commerce journey ?

The importance of UI/UX design has always been undermined, but now we are looking at trends where more and more businesses and startups, especially digital businesses and digital startups have been realizing the importance of UI/UX design. The importance of UI/UX design has always been immense, E-commerce websites and webpages are no exceptions, but for E-Commerce Webpages one can argue that the importance of UI/UX in design is even more since it is completely at the mercy of the customer digitally.

For getting a successful E-commerce store up and running, UI/UX design should be one of the priorities. But why? We are here in this article to discuss the what and why of this topic. In this article, we will discuss what is the importance of UI/UX design for E-commerce webpages and why UI/UX Design is so important for E-Commerce Webpages. But before that, let’s start with some basic terms.

Importance of UI/UX Design for E-Commerce Webpages

E-Commerce Webpages

E-commerce webpages or websites are very common these days, these are digital platforms for buying and selling various kinds of goods and services over the Internet to a large number of people. These E-commerce websites provide the digital infrastructure for various large-scale businesses and MSMEs (Micro, Small, and Medium Enterprises) in order to sell their products and services online and provide a one-stop shop for the customers to buy all these goods and services at the same place conveniently.

UI Design

User interface is referred to all the visual or graphic elements a user interacts with in a platform. UI design or User Interface design is the process of creating the visual interfaces for a software application. There are lots of businesses where a designer will play both parts, but there are also lots of designers who specialize in UI design. UI designers help users to navigate an interface by using visual cues.

UX Design

User experience refers to the overall experience of a customer or a user using a product, platform or service. Especially in terms of how simplistic and pleasing it is to use. UX design or User Experience design is the process of creating the experiences or the interactions that a user has with a product. The basic principle of UX design is to keep the needs of the user prior and improve the interaction of the user and the product keeping this in mind.

Importance of UI/UX Design for E-Commerce Webpages

The importance of UI/UX design for E-Commerce Webpages or websites is immense, here are a few points that proves why UI/UX design is crucial for any E-commerce website:

• More visibility to the platform:
  A catchy user interface becomes essential for any E-commerce website to get more visibility. E-commerce is a very competitive field with giants like Amazon, Alibaba, Flipcart and so many more companies. It becomes really difficult to fight them in their own battle. A unique user interface will not only help you catch the attention of the customer but also differentiate you from other E-commerce giants.
• Improve navigation for customers:
  This is where a great UX design comes into play. By making sure that we are following the UX design principles we can ensure that the customer once enter our E-commerce store, he/she can easily navigate through various brands, various products/services and buy those products/services easily. This really helps to convince your customers to come again and buy from our e-commerce site.
• Catching the attention of the customer:
  A unique user interface coupled with great user experience will always catch the eyes of the customer and make him/her fall in love with the website. Key to catching the attention of the customer is to create a really unique user interface along with great UX design. This helps in catching the attention of the customer and customer retention – which is crucial for the success of any e-commerce store.
• Effective interaction of the product:
  UI/UX Design is the way through which users can interact with any applications or websites. A better UI/UX design will help our customer not only effectively interact with the website but also with the various products and services listed in our website. The primary goal of application UI principles is to provide the best interaction to the user. This helps in the overall quality of your e-commerce website.
• Turning first time customers to loyal customers:
  The whole idea of UX design is to create an application structure that provides the best experience to the users. UX is directly or indirectly responsible for a user’s journey through an application which ultimately decides the success of any e-commerce webpage or website.
• Communicating the mission of your e-commerce store:
  Irrespective of what help marketing provides, users have to come to your website/app to buy products from your e-commerce website. Here good copywriting along with great UI can create a lasting impression in the mind of the user. This really helps in making customer realize why do we even exist as a business and how are we different from other e-commerce websites/applications.
• Scaling your digital product with Mobile UI/UX Design:
  Mobile applications is better known for targeting more customers and getting more eyeballs to your e-commerce website. The mobile approach UI/UX design can help you scale the website/application to more number of people. Here a mobile first UI/UX design can be a game changer in order to attract more customers and make the current customers stay on the website.
• Taking Data-driven decisions for the e-commerce store:
  The first step of UI/UX is to research about the user need and present it to the business team. Researching about the customers can provide valuable insights about how we what changes should be made to the e-commerce website and what features can be added while keeping in mind our own restrictions as an e-commerce store.

Why do we need UI/UX design for E-commerce webpages

After the previous section, we clearly understand the importance of UI/UX Design for E-Commerce Webpages. Here are a few points on why we need UI/UX Design for our e-commerce website:

• Making data driven decisions for the e-commerce store.
• Improving the ease of navigation for various sections in the website.
• Better and more informed decisions on features and functionality of the website.
• Converting first time customers to loyal users.
• Branding of your e-commerce website.
• Communicating your USP (unique selling proposition) as a unique e-commerce store and differentiating your e-commerce store from giants like Amazon, Walmart, Alibaba, etc.
• Bringing more users and boosting up the sales.
• Improved user retention.
• Making the customer stay in the store and hence buy more products.
• Better interface and experience of the e-commerce website/application.
• Sharing the vision of your e-commerce website/application.
• Retaining the users and increasing the LTV (life time value) of a user.
• Creating a sense of community around the e-commerce store.

Conclusion

As we discussed in the entire article, importance of UI/UX design has always been undermined, but now more and more businesses and startups, specially the digital businesses and digital startups have been realizing the importance of UI/UX design. more companies in the space of e-commerce are focusing on UI/UX design and it is really important to do so, since, UI/UX design can be a game changer for any e-commerce store whether in terms of user retention, branding, communication, community building, boosting sales etc.