Google Experiments With Desktop Discover Feed

Google Experiments With Desktop Discover Feed

A major change to Google’s simple homepage, previously consisting of only a search bar, has been made with the introduction of the Discover feed on desktop devices.

Spotlights

• The discovery feed is currently being integrated into Google’s desktop homepage as part of its testing program.
• It is designed to keep users engaged by providing personalized content on the Discover feed tailored to their interests.
• The Discover desktop could increase publisher referral traffic a lot.

You may be familiar with the Discover function if you use the Google app, the Google website, or the Pixel Launcher on your mobile device. It accomplishes this by filling the page with material based on information Google has about your interests and online usage. The homepage of Microsoft’s Bing search engine is nearly similar, but users may customize what they see. Google is now testing its Discover feed on the desktop version of the Google search page, and it may soon show you whether you want it or not.

Users who have seen the Discover feed on Desktop have likened the functionality to that which can be accessed on mobile, which includes personalized material, according to MSPoweruser. In contrast to its Bing cousin, the Discover stream on Google cannot be tailored. Indeed, a page on the Google Search Central website explains in detail how website owners may adjust their material to maximize the possibility that it will be displayed on Discover. Pages with high-quality photos and current information have a better chance of being picked up by Google. Lara Levin, a Google representative, provided a statement in which she admitted that the desktop version of Discover is being tested, but she also noted that the testing is currently limited to India.

This is not the first time Google has tried bringing Discover to desktop PCs; they have previously discussed doing so. Discover tiles were found on the desktop edition of the Google Search homepage in 2022, where they provided personalized information. Six widgets were discovered to carry information such as the most recent stock prices, news, and weather. However, you could deactivate the tiles anytime if you wanted a more structured and clean experience than the one supplied by default. If this Discover stream is made official, the testing suggests this will not happen.

The Discover concept is familiar, as previously mentioned. In 2023, Samsung began updating and rebranding Samsung Free as Samsung News. Samsung Free initially aided Galaxy device customers in organizing their content into categories such as Watch, Read, Listen, and Play tabs. The company intends to focus on offering more relevant material to clients via the Samsung content platform, similar to what Google is attempting with the Discover platform.

Why Add Discover Feed to Desktop

Google may be exploring a desktop version of Discover to get more people to use Google.com.

Discover may inspire users to return to the site to check the ideas because most people use the browser’s search box. Discover offers publishers “free” unique ad-free content marketing solutions. However, it also means that more people will compete for a limited number of positions on Google’s massively popular home page.

Will there be a Wider Rollout

Because Google has already done this with Discover on phones, the company may do the same with PCs if it works well in tests. This would bring more visitors from other countries to news and information sites.

It is still being determined if this test will happen elsewhere besides India. Google tried out personalization features for PC searches of news, weather, and stock tickers last year.

Most people still start their Google experience on the old site. With the addition of the Discover feed, Google shows that it wants to keep its homepage useful in a world where search engines are everywhere.

More Info About Google Discover

Google first released Discover for mobile in the US in 2018 and then made it available worldwide. On the Google mobile site, people in more than one hundred countries can see the stream right now. If it could be used on PCs, more people would do it.

Discover takes up the whole Google Mobile home page. It might appear on desktop computers below the main Google search bar during beta tests. As a result, Google may stick to its signature simple homepage style while adding personalized material.

When someone clicks on a story in Discover, they are taken from a Google content page to the publisher’s site. For this reason, it works better for authors than other options like Google’s Search Generative Experience (SGE).

Google’s Discover feed on PC home pages is now being tested in India. This could mean a big change to Google’s first page, which has always been very simple. If the test goes well, Google may make Discover available on PC and mobile.