Gmail Introduces Blue Checkmarks To Boost Email Security

Google has recently added a new update to Gmail that is aimed at boosting email security. The update features a “blue checkmark” after the sender’s name, indicating verified senders in Gmail. 

According to an official blog post by Google, this feature is expected to enhance email security systems and prevent spam emails from reaching inboxes. The blue checkmark will give users more confidence in email sources and create a better email ecosystem for everyone. 

This update is based on Brand Indicators for Message Identification (BIMI) support, which allows organizations and vendors to claim ownership of their respective businesses with their official logos, instead of the sender avatar. The blue checkmark feature is set to roll out soon and will be available to every personal Google account user, Workspace customers, and legacy G Suite Basic and Business customers. 

Admins can visit the Google Workspace Admin blog to learn how to verify their businesses with BIMI. The move is seen as a positive step by Google, as it will not only boost email security but also increase users’ trust in the platform. 

In the official blog post, Google stated that “strong email authentication helps users and email security systems identify and stop spam, and also enables senders to leverage their brand trust.” The blue checkmark is expected to create an immersive experience for readers and give them confidence in email sources, making the overall email ecosystem better for everyone.

The use of blue checkmarks has been trending across various digital platforms in recent times. Twitter, YouTube, Pinterest, and TikTok all have some form of verification checkmark. 

However, the introduction of blue checkmarks on Gmail is expected to set a new standard in email authentication and security. This feature is expected to provide users with more trust in their email sources and prevent spam emails from reaching their inboxes.

Google has made the new Gmail checkmarks available to all of its Google Workspace customers, as well as personal Google Accounts and legacy G Suite Basic and Business customers. The checkmarks are currently being rolled out to Gmail inboxes and can be explored further by clicking here.