Digital Marketing Salary in India

Digital Marketing Salary in India: Digital Marketing is one of the booming fields in 2024. Whether you are a small startup or a large corporation like Facebook (META), Google, or Zomato, every company needs a strong online presence.

In today’s digital world, marketing, promotions, and customer engagement largely happen online, creating unwavering demand for skilled digital marketers. With the increasing importance of digital marketing, the demand for skilled professionals in this field is also on the rise, leading to competitive salaries and promising career opportunities.

The average salary of a digital marketer in India ranges from INR 4.9 LPA – 6.2 LPA. However, with gradual experience and exposure one can expect to get an average pay of INR 12 LPA after becoming a senior digital marketing manager.

Digital Marketing Salary in India 2024

Role	0-2 years	3-5 years	5-10 years
SEO Specialist	₹2.2 Lacs – ₹4 Lacs	₹3 Lacs – ₹6 Lacs	₹4 Lacs – ₹8 Lacs
Social Media Marketer	₹2.5 Lacs – ₹4.5 Lacs	₹3.5 Lacs – ₹6.5 Lacs	₹5 Lacs – ₹8 Lacs
Content Marketer	₹2 Lacs – ₹4 Lacs	₹3 Lacs – ₹5.5 Lacs	₹4 Lacs – ₹7 Lacs
Email Marketer	₹1.8 Lacs – ₹3.5 Lacs	₹2.5 Lacs – ₹5 Lacs	₹3.5 Lacs – ₹6 Lacs
PPC Specialist	₹2.5 Lacs – ₹4.5 Lacs	₹3.5 Lacs – ₹6.5 Lacs	₹5 Lacs – ₹8 Lacs
Affiliate Marketing Manager	₹3 Lacs – ₹5 Lacs	₹4 Lacs – ₹7 Lacs	₹5 Lacs – ₹9 Lacs
Marketing Analyst	₹3 Lacs – ₹5 Lacs	₹4 Lacs – ₹8 Lacs	₹5 Lacs – ₹10 Lacs
Digital Marketing Manager	₹5 Lacs – ₹7 Lacs	₹7 Lacs – ₹10 Lacs	₹10 Lacs – ₹15 Lacs

Digital Marketing Salary in India Per Month (2024)

The average salary for Marketing Digital is ₹45,809 per month in India. The average additional cash compensation/benefits for Digital Marketing in India is ₹24,052, with a range from ₹5,704 – ₹65,750. The Average Month Salary in the Digital Market highly depends upon your qualifications, experience, and organization. Experienced Digital Marketing professionals with specialized skills may earn up to ₹15 Lacs annually.

Digital Marketing Salary: Career & Job Roles

After completing a digital marketing course or gaining experience in the field, you can explore a variety of roles, each with its unique focus and responsibilities.

Here are some of the popular digital marketing job options to consider in 2024:

1. Digital Marketing Manager Salary in India

To become a digital marketing manager in India, you need to pursue a marketing degree, gain experience through internships or entry-level roles, and enhance your skills with some specialized courses.

The future for digital marketing managers in India looks bright, as businesses rely more on online marketing and digital tools keep advancing.

The Average Digital Marketing Manager Salary in India ranges from ₹5,00,000 – ₹15,00,000 per annum. The Highest Digital Marketing Manager Salary is ₹18.6 Lakhs per year (₹1.5L per month). With experience and expertise, you can progress to a senior managerial role, overseeing a team of digital marketing professionals, and developing and implementing the overall digital marketing strategy for a company.

2. Social Media Marketer Salary in India

To become a social media marketer in India, start by gaining a degree in marketing, communications, or a related field. Then, acquire practical experience through internships or entry-level roles in social media marketing.

In 2024, The Average Salary of Social Media Marketers in India ranges from ₹4,50,000 to ₹6,00,000 per annum. As you get Experience, you will grow to manager roles where you can easly expect a your highest salary range of ₹ 10 – ₹ 15 LPA.

As a Social Media Marketer, your job role and responsibilities are to create and manage a brand’s presence on social media platforms like Facebook, Instagram, Twitter, and LinkedIn. This includes developing engaging content, running social media ads, and interacting with followers.

3. Content Marketer Salary in India

As a content marketer, you’ll create high-quality written, visual, and audio content that attracts and engages a target audience. This could include blog posts, articles, infographics, videos, and social media content.

The Average Content Marketer Salary in India is given below:

• Entry-level content marketers can expect an average annual salary of ₹3.5 Lacs – ₹5.5 Lacs.
• Mid-level Content Marketer professionals typically earn ₹5.5 Lacs – ₹8 Lacs.
• Experienced content marketing leaders command salaries ranging from ₹8 Lacs – ₹12 Lacs, and top earners can exceed ₹15 Lacs.

As businesses increasingly recognize the value of content marketing for brand awareness and customer engagement, the demand for skilled content marketers in India is on the rise.

4. Email Marketer Salary in India

In 2024, Email marketing is still a powerful marketing channel, and email marketers are responsible for planning, creating, and executing email campaigns to nurture leads and drive conversions.

The salary range for email marketers in India varies widely, typically falling between ₹3,00,000 to ₹10,00,000 per annum. However, experienced professionals with specialized skills and proven track records may command higher salaries, ranging from ₹12,00,000 to ₹15,00,000 per year or more.

The future of email marketing in India is bright. With mobile email usage on the rise and automation becoming more sophisticated, the demand for talented email marketers is likely to stay strong and potentially increase.

5. Pay-Per-Click (PPC) Specialist Salary in India

PPC specialists manage paid advertising campaigns on platforms like Google Ads and Microsoft Advertising. They target specific keywords and demographics to reach potential customers and drive traffic to the website.

The Average Salary of Pay Per Click Specilist in India ranges from ₹ 4.5 – ₹ 8 LPA. reaching ₹8.5 Lacs – ₹12 Lacs with experience.

6. Search Engine Optimizer (SEO): Salary in India

As an SEO specialist, you’ll be responsible for improving a website’s ranking in search engine results pages (SERPs) for relevant keywords. This involves optimizing website content, building backlinks, and staying updated with the latest SEO algorithms.

The average salary for an SEO Specialist in India ranges from ₹3,00,000 to ₹10,00,000 per annum. However, individuals with advanced skills and substantial experience may command higher salaries, reaching up to ₹15,00,000 per year or more.

As businesses prioritize improving their online visibility and search engine rankings, the demand for proficient SEO specialists is steadily increasing.

Also Explore: Top 10 Digital Marketing Tools

Digital Marketing Salary in Foreign Countries (USD)

Country	Average Salary Range
United States	$70,000
United Kingdom	$48,000
Canada	$40,000
Australia	$45,000
Singapore	$52,000
Germany	$37,000
France	$43,000
Japan	$30,000
China	$30,000

How to Become a Digital Marketer in India: Eligibility Requirements and Qualifications

Eligibility Criteria

Requirement	Details
Formal Education:	A bachelor’s degree in any field is typically the minimum requirement.
Preferred Background:	Marketing, communication, journalism, or related fields are beneficial but not mandatory.
Age Limit:	No specific age limit exists.

Essential Skills Required to Become a Digital Marketer

• Digital Marketing Knowledge: Strong understanding of core concepts like SEO, SEM, social media marketing, content marketing, email marketing, and analytics.
• Analytical & Problem-Solving Skills: Ability to analyze data, identify trends, and develop effective digital marketing strategies.
• Communication & Writing Skills: Excellent written and verbal communication to create compelling content and communicate ideas effectively.
• Creativity & Adaptability: Ability to think creatively, stay updated with industry trends, and adapt to changing digital landscapes.
• Technical Proficiency: Familiarity with digital tools and platforms relevant to different marketing channels.
• Project Management: Ability to manage digital marketing campaigns, track progress, and meet deadlines.

Digital Marketing Salary in India: Company-Wise

Here is a list of companies that actively hire for a digital marketer, for freshers as well as experienced candidates. Here, we also mentioned the average payout for digital marketers those companies pay.

Company	Role	Salary Range (₹/year)
Google	SEO Specialist	4-7 Lacs
Facebook	Social Media Marketer	5-8 Lacs
Amazon	Content Marketing Manager	6-10 Lacs
Flipkart	Email Marketing Specialist	4-6 Lacs
Microsoft	PPC Specialist	5-8 Lacs
Myntra	Affiliate Marketing Manager	5-7 Lacs
Zomato	Marketing Analyst	5-8 Lacs
MakeMyTrip	Digital Marketing Manager	7-10 Lacs
BYJU’S	SEO Strategist	4-6 Lacs
Swiggy	Social Media Lead	5-7 Lacs
Lenskart	Email Marketing Manager	4-6 Lacs
PhonePe	PPC Specialist	5-7 Lacs
Nykaa	Affiliate Marketing Manager	5-7 Lacs
Dunzo	Marketing Analyst	4-6 Lacs
Oyo Rooms	Digital Marketing Manager	6-8 Lacs

Note: These Salary ranges are estimates and may vary depending on factors such as location, experience, and specific role.

Summary

In Conclusion, digital marketing offers a wide range of job opportunities with promising prospects for the future, especially in 2024. From entry-level positions to senior managerial roles, there are diverse options available. As businesses increasingly rely on digital strategies, the demand for skilled digital marketers will continue to grow.

By staying updated with technology and consumer trends, professionals can play a vital role in driving business success in the digital age. Overall, digital marketing presents exciting career possibilities for those interested in the field.

Digital Marketing Salary – FAQs

Q1. What is the salary of a Digital Marketing Manager?

In 2024, The salary of a Digital Marketing Manager ranges from ₹5,00,000 – ₹15,00,000 Lacs per annum.

Q2. What is the starting salary after the Digital Marketing Course?

After completing a Digital Marketing Course, the starting salary for entry-level positions typically falls between ₹3-5 Lacs per annum.

Q3. What is the digital marketing highest salary in India?

The highest salary in digital marketing in India can exceed ₹30 Lacs per annum for experienced professionals with specialized skills.

Q4. What is the digital marketing salary in India after 10 years?

After 10 years in digital marketing, professionals can expect significant salary growth. Depending on their experience and achievements, salaries can range from ₹15-40 Lacs per annum.

Q5. Is digital marketing a good career option in 2023-24?

Yes, digital marketing continues to be a promising career option in 2023-24 due to the increasing demand for digital skills and the growth of online businesses.