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Different Types Of Breadcrumbs In SEO

Last Updated : 29 Feb, 2024
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Breadcrumbs refer to a navigational tool used on websites to enhance user experience and improve site navigation. Breadcrumbs typically appear near the top of a webpage, just below the primary navigation menu or header, and display the hierarchical structure of the website’s pages leading up to the current page.

What Are Breadcrumbs In SEO?

Breadcrumbs are navigational aids displayed on a website to help users understand their current location within the site’s hierarchy and facilitate easier navigation. Breadcrumbs can also have SEO benefits by providing search engines with additional context about the structure of the website.

Different Types Of Breadcrumbs In SEO

  1. Hierarchy-Based Breadcrumbs:
    • Hierarchy-based breadcrumbs show the path a user has taken to reach the current page, typically reflecting the website’s hierarchical structure.
    • Example: Home > Category > Subcategory > Page
    • These breadcrumbs are beneficial for websites with deep hierarchies, such as e-commerce sites or large informational websites.
  2. Attribute-Based Breadcrumbs:
    • Attribute-based breadcrumbs provide additional context by displaying attributes or filters applied to the current page.
    • Example: Home > Category > Brand > Size > Color > Page
    • These breadcrumbs are commonly used on e-commerce websites to help users understand the product filters they have applied.
  3. Path-Based Breadcrumbs:
    • Path-based breadcrumbs show the actual URL path or trail a user has followed to reach the current page.
    • Example: Home > products > category > product-page
    • These breadcrumbs provide a literal representation of the URL structure and can be useful for technical users or developers.
  4. Location-Based Breadcrumbs:
    • Location-based breadcrumbs show the geographical path or location of a user’s journey within the website.
    • Example: Home > USA > California > San Francisco > Page
    • These breadcrumbs are particularly useful for websites with location-based content or services, such as travel websites or directories.
  5. Attribute-Value Breadcrumbs:
    • Attribute-value breadcrumbs display specific attributes or characteristics of the current page.
    • Example: Home > Color: Red > Size: Large > Material: Cotton > Page
    • These breadcrumbs are commonly used on product pages to showcase specific attributes or features of the product.
  6. History-Based Breadcrumbs:
    • History-based breadcrumbs show the user’s browsing history or recently visited pages leading up to the current page.
    • Example: Home > Previous Page 1 > Previous Page 2 > Page
    • These breadcrumbs provide users with a way to backtrack through their browsing history and can be helpful for websites with complex navigation structures or lengthy browsing sessions.
  7. Dynamic Breadcrumbs:
    • Dynamic breadcrumbs are generated based on user interactions or specific criteria, rather than being statically defined.
    • Example: Home > Search Results for “Keyword” > Page
    • These breadcrumbs dynamically change based on user actions, such as search queries, filters, or selections, providing users with contextual navigation paths.
  8. Custom Breadcrumbs:
    • Custom breadcrumbs are tailored to the specific needs and structure of a website, incorporating unique elements or criteria.
    • Example: Home > Category > Custom Criteria > Page
    • These breadcrumbs can be customized to showcase specific categories, criteria, or pathways relevant to the website’s content and organization.

Each type of breadcrumb serves a different purpose and can be implemented based on the specific needs and structure of the website. Implementing breadcrumbs not only improves user experience and navigation but also provides search engines with valuable information about the website’s structure, potentially enhancing SEO performance.


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