Difference between Logotype, Logomark and Logo

In this article, we will be discussing the three most effective branding weapons, Logotype, Logomark, and Logo. When a client interacts with a business, this is one of the first things they notice. Companies can use logos to make a good first impression, provide excellent customer service, and visually communicate their objectives. All of these are vital components of brand identity. You may notice the geeksforgeeks logo on all of their goodies, which is one way of promoting and marketing the brand. All of these are created in a vector application like Adobe Illustrator/Figma so that they can be scaled despite losing quality.

Logotype vs Logomark vs Logo

Logotype

To create a logotype, abstract font styles, colors, and textures can be combined with geometric shapes. It’s recommended to stick to a small color scheme that can be produced at a reasonable price for both large banners and tiny stamps. These usually do not involve a lot of graphics but rather text only. The logotype may also consist of the tagline/motto of the brand.

A logotype refers to words or the name of a business that is designed uniquely.

Advantages:

• Attractive: The brand name becomes memorable due to the distinctive typefaces and colors used in logotypes. These logotypes are great attention grabber.
• Readability: The typography of logotype enhance the readabilty of name across various medium like newspaper, social media and didgital media.
• Simplicity: The textual elements maintain the balance between creativity and simplicity.

Disadvantage:

• Creativity: The creativity is limited to text,colors anf fonts.
• Scalabilty: The text based logomark can be scaled down to particular limit otherwise it might blur.
• Use case: Some logomarks with log text cant fit everywhere like postal-stamps.

Logomark

Logomarks is the image related to the brand which becomes the identity over time. Logomarks are designed based on the fact that visuals are powerful way of expressing brand identity. It is a graphical depiction of a company’s brand, concepts, or values. As a theme, it can also symbolize what you do or offer as a business. Logomarks typically have their own backstory. Because of its originality, a brand’s logomark might become the talk of the town.

Logomark is a unique graphical image or icon that represents a brand.

Advantage:

• Memorability: Humans tend to remember pictures more easily than text.
• Flexible: The design may be readily adjusted to offer the brand a new look.
• Marketing: Attractive logomark designs can be used on t-shirts, bags, and other promotional goodies.

Disadvantage:

• Limited information: Since visuals do not convey brand name, startups may be difficult to spot with only a logomark.
• Similarity with other brand: The design or colors might get associated by consumer with some other brand.
• Cost and time: The designing of logomark takes time and cost of a UI designer.

Logo

Logo are also referred to as hybrid logos because these are combination of logomark and logotype. In this manner, the benefits of both are obtained. Some logos contain both text and symbols. They are either tall, denoting a vertical arrangement of text and symbol above or below one another. Some logos can be wide; which means the text and symbols are placed side by side.

Logo consist of both, text and symbol.

Advantage:

• Brand Awareness: Logo is best for start-ups as name of brand is visible.
• Better than other two: It has pros of both logomark and logotype.
• Creativity: One can experiment with both text and visuals to give unique appearance.

Disadvantage:

• Complex: Including text as well as pictures might make the logo complex.
• Readability: The text and pictures together face difficulty in scaling down.
• Trademark issues: Logos should be designed to be unique; duplicate logos may result in legal complications.

Parameter	Logotype	Logomark	Logo
Definition	Logotype is textual and represents the brand’s name/acronym.	Logomark is pictorial. They are the symbol used to represent brand.	Logo is a design associated with the aim of brand.
Resemblance	It is stylized text to glance the brand name.	It is the designed icon of brand which becomes its identity and do not include text.	It include a combination of symbols, icons, and text.
Creativity	Here creativity is limited to font styles and colors as it focuses on brand name.	UI designers leave no stone unturned to design a unique logomark.	It can be viewed as a combination of Logotype and logomark.
Identity	It is simplest representation using styled text only.	It is the visual used to uniquely identify the associated brand.	It uses both text and visuals to represent the brand.
Recognition	It is easy to read and remember because of less styling.	It can be easily recognized by childrens too as it includes visuals only.	It is recognized easily because of familarity with logomark and brand name.
Target	It promotes brand name and establish identity.	It uniquely identifies the brand.	It conveys brand meaning and name both.

Conclusion

You can use your logomark in merchandising and your logotype in corporate communications. A combination of both could be used in your communications to new customers. This article will be helpful in understanding the difference between logo, logomark and logotype.