Creative Process| 4 Stages of Process of Creativity

Creativity in Decision Making

Creativity in decision-making is described as a vital element for successful problem-solving, especially in unique and non-repetitive situations where past experiences are insufficient. The definition of creativity is given as the ability to think originally and produce something new or novel. It involves generating unique or unconventional associations of ideas and looking at events from new perspectives. However, not all new ideas are considered creative; true creativity requires the ability to implement and accept these new ideas.

Creative Process

The process of creativity is outlined in four stages:

1. Preparation Stage: This is the initial phase where creative ideas begin to take shape. It involves the creative thinker pondering and examining the problem from various angles. The subconscious mind plays a significant role during this stage, concentrating on potential new ideas or hypotheses. The process may lead to anxiety and frustration, and it is linked to the intelligence phase of the decision-making process.
   
2. Incubation Stage: If no immediate creative solution is found in the preparation stage, the creative individual attempts to distance themselves from the problem and engage in other activities. However, the subconscious mind continues to work on the problem, formulating and modifying ideas unintentionally. This stage corresponds to the design phase of decision-making.
   
3. Illumination Stage: Often characterized by a sudden flash of insight or spontaneous solution, the illumination stage marks the point where embryonic ideas take definite shape. Inventors and creative individuals sometimes generate brilliant new ideas during moments when they are not actively thinking about the problem. This phase can be seen as analogous to the choice phase of the decision-making process.
   
4. Verification Stage: The final stage involves verifying, revising, and modifying the idea that emerged during the illumination stage. The solution is refined to be practical and acceptable. This stage is crucial as the creative idea must align with the decision situation and be continuously evaluated based on implementation experiences.

Creativity Techniques: Numerous techniques have been devised to foster creative thinking.