Difference Between Traditional Marketing and Digital Marketing
Traditional Marketing: Traditional marketing is the old way of marketing Technique. It refers to a kind of promotion, and advertisement includes flyers, billboards, TV ads, radio ads, print advertisements, newspaper ads, etc. which companies used in the early period to market their product.
The four phases of Traditional Marketing are Interest, Awareness, Desire, and Decision.
Digital Marketing: Digital Marketing is a modern way of marketing Technique. In which we promote, selling products and services by online marketing. It also refers to the Marketing of any kind of business through digital media and devices such as Google, Facebook, Instagram, YouTube, etc.
The four phases of Digital Marketing are Planning, Conversation, Content, and Sequels.
Below is a table of differences between Traditional Marketing and Digital Marketing:
|Traditional Marketing||Digital Marketing|
|The promotion of products and services through TV, Telephone, Banner, Broadcast, Door to Door, Sponsorship, etc.||The promotion of products and services through digital media or electronic mediums like SEO, sem, PPC, etc.|
|Traditional Marketing is not cost effective.||Digital Marketing is more cost effective.|
|It is not so good for Brand building.||It is efficient and fast for brand building.|
|Traditional Marketing is difficult to Measure.||Digital Marketing is easy to Measure with the help of analytics tools.|
|It is difficult to quantify return on investment in traditional marketing.||It is simple to calculate in case of digital marketing.|
|After the posting of the advertisement, it cannot be altered.||Even after the posting of advertisement, it can be amended.|
traditional Marketing includes.
Digital Marketing includes..
|Users have no option except to watch the ads.||Users can even skip the ads if they lack interest.|
|The traditional type of marketing is having local reach.||The traditional type of marketing is having a global reach.|
|There are standardized ways of targeting users.||The targeting here is customized and relies on the type of user.|
|The methods opt in traditional marketing for market analysis by a company leads to waiting for weeks or months to get results.||Digital marketing gives quick results and thus helps in getting real-time marketing results easily.|
|No real-time results are obtained in traditional marketing so there is a need to draft a marketing strategy beforehand as it relies on marketing results.||The improvement in marketing strategy is quite flexible as it can be changed according to marketing results.|
|One-way communication occurs in traditional marketing because of its rigid means to carry out the process of marketing.||Two-way communication occurs that leads to more customer satisfaction.|