10 Best Tools for Enhancing Brand Awareness Online

In this era, for any business, the awareness of the brand is necessary for it to grow big. Many of the top brands of the world have grown big only because they managed to grow their awareness. To enhance brand awareness, some strong tools are needed. These tools for enhancing brand awareness online, are used for various tasks that help the brand to grow its awareness in the market.

These tools have become the favourite option of many brands as they are filled with various features that are great for raising awareness about the brand. Once a person gets an expert with them, these tools help in the growth of the brand.

10 Best Tools for Enhancing Brand Awareness Online

These are the best options when it comes to enhancing brand awareness. These tools have been the favorite of various brands and many brands have grown big with the help of these tools.

Hootsuite

This is the first option on the list. Hootsuite is a full-fledged social media management tool. This tool helps to manage various social media accounts at once. It has great features such as content scheduling, checking the analytics, and detailed reporting of the content.

Features:

• Detailed social media management helps to control multiple accounts at once
• The content scheduling feature allows the business to plan the posts in advance
• Analytics helps businesses to check their performance.

Pros:

• It eases social media management
• It provides a detailed analysis
• Supports various social media platforms

Cons:

• It can be tough to learn for the business
• More features need a premium account
• Limited customer support

Price:

• Professional Plan: Rs 1,915 per month for a single user
• Team Plan: Rs 7,540 per month for three users
• Enterprise Plan: Custom Pricing

Link: https://www.hootsuite.com/

Canva

Canva is a great tool to create great graphics for a brand. The tool is quite popular and allows businesses to work on the visual aspect of their business.

Features:

• It has an easy-to-use interface
• It has a wide library of various templates
• It also allows the collaboration of various users

Pros:

• It has an easy user-friendly interface
• It has an affordable pricing
• Has high-quality designs

Cons:

• It has a limited customization option
• It requires an internet connection
• Many features are expensive

Price:

• Canva Free Plan
• Canva Pro Plan: Rs 4,000 per year
• Canva Teams Plan: Rs 3,800 per year

Link: https://www.canva.com/en_in/

Google Analytics

This tool is backed up by Google which is a big brand and is secure. This tool gives detailed analysis for the businesses to track conversation, knowledge of the audience, etc.

Features:

• This tool allows businesses to check the website traffic analysis
• It also has user behaviour tracking
• The conversation tracking features allow the businesses to check their visitors

Pros:

• Detailed data analysis
• Free to use
• Integrates easily with other Google tools

Cons:

• Takes time to learn
• Data can be too much to handle
• Setup is very complex

Price:

• Free
• GA360 License: $150,000 per year

Link: https://analytics.google.com/

Mailchimp

Mailchimp is a great marketing platform. It allows businesses to manage and talk about their clients. It has a great approach to marketing focus, designing beautiful campaigns and contact management practices.

Features:

• It has the feature of email marketing that allows for create and send mail campaigns
• Customer segmentation allows businesses to keep their subscribers in a group
• The automation features allow the email to be released by certain triggers

Pros:

• It is very easy to use
• It has great and detailed analytics
• It is a great option for small business

Cons

• It is limited to email templates
• Expensive as compared to others
• Limited options for customization

Price:

• Free Plan
• Premium Plan: Rs 11,500 per month for a year
• Standard Plan: Rs 575 per month for a year
• Essentials Plan: Rs 385 per month for a year

Link: https://mailchimp.com/

Buffer

Buffer is a software application used to manage accounts in social networks. It works by giving the user the power to schedule posts on various social media platforms.

Features:

• This tool allows social media scheduling that helps post social media posts in advance
• The performance analytics gives detailed insights
• Team collaboration allows team members to work on a single campaign

Pros:

• It has an easy user interface
• It has quite affordable pricing
• Customer support is very decent

Cons:

• It has the support of limited social media platforms
• Advanced features require a premium subscription
• Limited analytics

Price:

• Free Plan
• Essentials Plan: $6 per month
• Team Plan: $12 per month
• Agency Plan: $120 per month

Link: https://buffer.com

SEMrush

SEMrush is a toolkit that is a very famous option for digital marketing. It has great functionality when it comes to SEO and other optimizations. It is a common tool used by marketers.

Features:

• It has powerful SEO tools
• The keyword research tool allows detailed research
• The competitor analysis helps to check the competition

Pros:

• Detailed SEO toolkits
• Great for competitor analysis
• Detailed reports

Cons:

• Quite expensive
• Takes time to master
• Limited customer support

Pricing:

• Pro Plan: $129.95 per month
• Guru Plan: $249.95 per month
• Business Plan: $499.95 monthly

Link: https://www.semrush.com/

Yoast SEO

Yoast SEO is one of the most popular WordPress plugins available. It gives WordPress the detailed tools that it lacks. It is a very powerful toolkit for content optimization.

Features:

• The SEO optimization feature of this tool allows the recommendation for improving SEO score
• It also has a readability analysis feature that makes the content easy to read
• It also allows the site’s breadcrumbs to not to displayed all over.

Pros:

• It is very easy to use
• It is one of the most popular tools for WordPress
• Free option available

Cons:

• Limited features in the free version
• Slow down the WordPress experience
• Premium is expensive for many

Price:

• $99 per year for Yoast SEO Premium

Link: https://yoast.com/wordpress/plugins/seo/

BuzzSumo

BuzzSumo is a cloud-based platform. This helps to discover the best engagement content for setting up the strategies. It gives detailed analysis to generate new ideas and monitor performance.

Features

• It has content discovery that allows businesses to find the most shared content for different topics
• The influencer marketing features allow businesses to check the key influencers
• Social media analytics gives a detailed analysis of how it is connected with the audience

Pros:

• It is very easy to use
• The interface is very good
• Analytics gives detailed information

Cons:

• Takes time to master
• Costly as compared to all other tools
• Doesn’t have all the features

Price:

• Content Creation Plan: $199 per month
• PR & Comms Plan: $299 per month
• Suite Plan: $499 per month
• Enterprise Plan: $999 per month

Link: https://buzzsumo.com/

Sprout Social

Sprout Social is another social media management tool created to help businesses grow their social media presence. It manages social media communication more effectively.

Features:

• The tool’s social media management feature allows businesses to manage many accounts at once
• The customer engagement feature helps the customers build relationships with customers
• The analytics and reporting feature helps to provide detailed insights on the post-performance

Pros:

• Comprehensive social media tool
• It has good customer support
• Detailed analytics

Cons:

• Very expensive
• Limited social media platforms
• The interface is too much

Price:

• Standard Plan: $199 per seat/month
• Professional Plan: $299 per seat/month
• Advanced Plan: $399 per seat/month
• Enterprise Plan: Custom Plan

Link: https://sproutsocial.com/pricing/

Moz

Moz is a software as a service that sells inbound marketing and marketing analytics software subscriptions. It is one of the most popular options available today.

Features:

• It has detailed and powerful SEO tools that help businesses improve their search engine ranking
• The keyword research feature gives detailed information about keyword research
• The building feature is great for finding and building high-quality backlinks

Pros:

• It has a detailed SEO toolkit
• Great for new users
• Detailed reports available

Cons:

• Expensive in comparison to others
• Limited features in basic planning
• Customer support could have been better

Price:

• Standard starts at $99

Link: https://moz.com/

Conclusion

These tools offer a high level of features to raise the award awareness about a brand. Using these tools, a person can have their business reach a wider audience. They help to engage with customers and build a strong online presence.

FAQs – Best Tools for Enhancing Brand Awareness Online

What is brand awareness?

Brand awareness is all about making customers be well aware of the brand. It means to give them information about the quality or the image of a particular brand and how better it is.

Why is brand awareness important?

It is necessary to generate brand awareness as businesses reach more and more customers. It is all about building trust and driving sales for the brand.

How to improve brand awareness?

This can be done with the help of various tools. These tools allow for the brand to have its image across the world.

Are these tools good?

Yes, these tools are very necessary to consider. They are very important for the brand to flourish and grow big.