10 Best Tools for Improving Online Engagement

Engagement of the customers or audience is the basic requirement for online visibility. It is one of the tough tasks to perform as it is a vast platform and serving different demands is important. So some tools are required to improve online engagement and to enrich your lead generation process.

Understanding the audience, analyzing their activities, and making changes accordingly is important for improving online engagement. Understand your requirements from the tools as you need them for analyzing or for live interaction, etc. Here are the 10 best tools for improving online engagement.

Kahoot

Kahoot is a learning platform that provides interactive quizzes in a game manner. It is visually appealing and helps you in understanding the users. The app or site can also be used by screen-sharing apps, or through whiteboards.

Features:

• Provides game based learning and visually appealing interface which helps in improving the engagement.
• User generated quizzes that allow you to make the quiz according to your needs.
• Self paced quizzes and live paced quizzes in which participants are questioned in real time.

Pros:

• Provides feedback that can be used to gain knowledge regarding the engagement.
• Leaderboards and points help in gaining engagement.

Cons:

• Limited question types such as true/ false etc.
• It had potential for distraction.

Price:

• Free for students, teachers and personal use.
• Upgrade options for teachers in $1 or $3.
• For businesses- $10 per month, $20 for pro and $30 for premium.

Link: https://kahoot.com/

Google Classroom

Google classroom is a free learning platform. It provides feedback and interactive quizzes that allows analyzing the audience and understanding the needs. Even allows seamless connection with google drive that makes it easily accessible.

Features:

• Allows seamless resource sharing through links or pdfs or presentations or google docs, etc.
• Communication is very easy as it has announcements for a large group of people.
• Management of assignments that is creating or distributing can be easily done.

Pros:

• Integration with google workspace with multiple apps.
• Creating or distributing content is very easy.

Cons:

• Highly depends on internet connection.
• Learning curve is steep for users.

Price: Free

Link: https://edu.google.com/workspace-for-education/classroom/

Userpilot

Userpilot is used for setting up in app chats and analyzing the responses. Allows in app tracking by setting goals and showing ways to achieve them. It is one of the best tools for improving online engagement and competing in the race.

Features:

• Highlights products when in need by the user. It helps in increasing product adoption.
• Increases user engagement by making interactive checklists and walkthroughs.
• Sends the right messages to the customers at the right time that increases engagement.

Pros:

• Helps in strengthening relationships with the audience.
• Integrates with third party apps easily.

Cons:

• It is highly dependent on third party apps.
• Learning curve can be steep.

Price:

• Business at $249 per month for 2500 customers.

Link: https://userpilot.com/

Intercom Chatbots

Intercom chatbots are used to provide personalized answers on the basis of previous interaction or faqs. It doesn’t require live monitoring and can even provide information regarding order details. It can even initiate and lead the conversations.

Features:

• Provide 24/7 customer support without human support.
• Automate repetitive tasks on predefined rules.
• Highly scalable that can handle multiple conversations at one point of time.

Pros:

• Very cost efficient for the company.
• Improves customer services by providing instant help.

Cons:

• It is reported that the service is very slow.
• Investment is required for setup.

Price:

• Free trial available.
• Business at $65 per month.

Link: https://www.intercom.com/customizable-bots

MailChimp

MailChimp is the best tool that has been used for years for marketing or providing product details through emails. It is very easy to use and accessible from anywhere and anytime. You can easily enhance sales and business by providing updates through emails.

Features:

• AI marketing tool that assists you in growing by using emails and enhancing the website.
• Enhancing websites presence by showcasing your brand and enhancing marketing strategy.
• Manages audience engagement by targeting and segmenting customers.

Pros:

• Easy integration with third party apps.
• Easy to use user interface for beginners.

Cons:

• Free plan is limited to small subscribers.
• Automation is limited in the free plan.

Price:

• Free for creating email campaigns.
• Essentials at $6.50 per month.
• Standard at $10 per month.
• Premium at $175 per month.

Link: https://mailchimp.com/

User.com

User.com provides a wide range of tools that enhances online engagement. Provides right push notifications with right messages.

Features:

• Allows improvement at a large rate by providing analysis.
• Specific audiences can be targeted and analyzed.
• Omnichannel that used push notifications on websites, on mobile, in SMS etc.

Pros:

• Very cost efficient for users.
• Even provides live chat options.

Cons:

• Analysis is not accurate at times.
• Learning curve can be steeper.

Price:

• Use a demo and get customized pricing accordingly.

Link: https://www.user.com/en

Poptin Popups

Poptin popups is a platform that can be used last minute to announce or remind users regarding sales or events. It generates push notifications that allow interactions through the home screen and are hard to avoid.

Features:

• Allows sharing of multimedia content that is visually appealing.
• Provides embedded forms that even give information regarding the number of the clicks and interactions created.
• Can provide personalized content to online users that creates engagement.

Pros:

• Instant communication with the users.
• Provides instant updates to regular customers.

Cons:

• Users can get easily irritated if used a lot.
• Target audience has a risk of privacy.

Price:

• Free plan for up to 1000 visitors.
• Plan at $19 per month for 10000 visitors.

Link: https://www.poptin.com/

Monday.com

Monday.com is the best tool for improving online engagement. It allows users to interact at a very large scale and through many social media. Manages multiple social media apps from one place that can also be used for improvising the engagement and understanding user needs.

Features:

• Provides interactive interface and visual representation for managing projects and tasks.
• High range of integration capacity with third party apps.
• Provides customized workflow for teams and easy collaboration.

Pros:

• Allows community building in a personalized manner and with collaboration.
• Easy to use user interface.

Cons:

• Free plan has limitations on usage.
• Learning curve is steep for users.

Price:

• Free
• Basic at $9 per month
• Standard at $12 per month.
• Pro at $19 per month
• Enterprise can be customized.

Link: https://monday.com/

Jotform Survey Maker

Jotform Survey Maker is one of the best tools for improving online engagement as it helps in creating surveys and analyzing data collected by them. As they provide information on areas that can be improved and help in acknowledging the strength.

Features:

• Allows users to create surveys through drag and drop features.
• Provides a wide range of themes and templates for making surveys for a personalized purpose and business.
• Offers features such as branching logic, skip logic, calculation fields, etc.

Pros:

• Easy integration with third party apps.
• Allows collaboration with multiple users.

Cons:

• Free plan has many limitations.
• Learning curve is steep.

Price:

• Free for 5 forms.
• Bronze at $34 per month.
• Silver at $39 per month.
• Gold at $99 per month.
• Enterprise can be customized.

Link: https://www.jotform.com/surveys/

Google Analytics

Google Analytics is one of the best tools for improving online engagement. Used for tracking and analyzing the website visitors and target customers in detail. You can easily check the data and measure the engagement rate.

Features:

• Allows data tracking and analysis that can be used for improving engagement
• Enables users to segment their audience based on interests and behaviors.
• Customized dashboards that allow users to visualize data.

Pros:

• It is free and has an easy to use interface.
• Provides great insights regarding the audience.

Cons:

• Time consuming for perfectly learning the platform.
• Has some issues with data privacy.

Price: Free

Link: https://analytics.google.com/analytics/academy/

Conclusion

There are many tools that can be used for improving online engagement by the users. Some techniques can be used to attract users and create engagement among them. Social media and emails are highly recommended as they allow personalized content sharing and are very easy to use.

But you can fulfill your needs by different tools such as push notifications that allow home screen access. Focus mostly on personalized content and understanding user needs and fulfilling them. Profit can be made if you implement the changes suggested by the audience in a profitable way.

FAQs – 10 Best Tools for Improving Online Engagement

What are the tools that can be used for social media engagement?

Canva can be used for creating visually appealing images and different apps for analyzing and improvement.

What tools are recommended for improving website engagement?

Crazy egg can be used for improving website engagement. It provides analysis and reports that can be used for improvement.

What are the highly recommended tools for email engagement?

Constant content and convertkit are highly used for creating email campaigns and sending emails, even helps in managing subscribers list.