10 Best BuzzSumo Alternatives in 2024

In the realm of content marketing, the quest for the perfect tool to amplify reach, analyze trends, and unearth valuable insights is ceaseless. BuzzSumo has long been heralded as a cornerstone in this pursuit, offering a treasure trove of data-driven capabilities. However, with an evolving landscape and diverse needs, exploring BuzzSumo alternatives becomes imperative.

Enter our comprehensive guide: “Top 10 BuzzSumo Alternatives.” In this blog, we embark on a journey to discover platforms that rival, complement, or even surpass the functionalities of BuzzSumo. Whether you’re a seasoned marketer seeking fresh perspectives or a newcomer eager to explore the options, this guide is tailored to illuminate the diverse array of alternatives available.

1. SEMrush

The First on the list of BuzzSumo Alternatives is SEMrush, It is a content performance tracking  tool, which has numerous features that can include Search Engine Optimization, keyword research, etc. It can keep a check on the user’s website SEO health, monitor backlinks, etc.

Website Link: https://www.semrush.com/

Features:

• The keyword research feature helps in increasing search volume.
• It has an On-Page SEO tool which provides real-time suggestions.
• The users can look for trending topics to create engaging content.

Pros:

• The users can analyse the competitor’s data.
• There are SEO optimization features available, like content templates, etc.
• The users can track their content performance, which may include rankings, backlinks, etc.

Cons: 

• Many users complain that the free plan has limited features.
• The paid plan can be expensive for some of the users.
• The data produced by it can be inaccurate.

Pricing:

• Free or paid for $129.95/month (Pro), $249.95/month (Guru), and $499.95/ month (Business).

2. SE Ranking

Among BuzzSumo alternatives another alternative is SE Ranking, It is a powerful subscription plan solution for content discovery that is also very affordable. Apart from a backlink checker to make sure there are no broken backlinks, it offers various other tools.

Website Link: https://seranking.com/

Features:

• The backlink analysis can provide backlinks of higher quality.
• It can easily identify keywords relevant with the content.
• The users can compare their content with the competitor’s content.

Pros:

• The user can analyse the competitor’s data.
• It has free SEO tools to optimise the content for better ranking .
• This tool can monitor the backlink profile of the creator.

Cons:

• There are no free trials available for this tool.
• It is not the most competitively priced tool.
• This tool is not integrated with most of the platforms.

Pricing:

• $ 44/ month (Essential), $87.20/month (Pro), and $191.20/month (Business)

3. Ahrefs

Ahrefs is among on the best BuzzSumo Alternatives, It is a tool which provides audience insights. It can easily perform the content marketing functions like creation, distribution, and promotion of the content to attract more customers.

Website Link: https://ahrefs.com/

Features:

• The users can look for the content related to the popular topic.
• The gap between user’s and competitor’s content can be shown through content gap analysis.
• It provides data on the keywords search volume.

Pros:

• A detailed analysis is carried through various SEO tools like keyword ranking, etc.
• Backlink Analysis can help in monitoring a content creator’s profile.
• It has advanced keyword databases and filtering tools.

Cons:

• It can be expensive for some of the users.
• The keyword research abilities of this tool is weaker than other tools.
• Sometimes it can generate inaccurate data and affect content marketing.

Pricing:

• Paid for $99/month (Lite), $199/month (Standard), $399/month (Advanced), and $999/month (Business).

4. Moz Pro

Moz Pro is a content discovery tool, which has features like keyword search, link-builder, on-page optimizer, etc. It also provides the users with information through blogs and keeps them updated with latest trends.

Website Link: https://moz.com/products/pro

Features:

• The analytics can track the content’s performance overtime.
• The user can easily improve their data with the recommendations provided.
• It has a competitor tracking tool which helps in comparing content with the competitors.

Pros:

• It provides data-driven insights of keywords, website performance, etc.
• This tool is suitable for detecting technical SEO problems.
• The content suggestion feature can help in looking for relevant content.

Cons:

• It does not have all the features required for content marketing.
• The interface of this tool is not very user-friendly.
• The data provided by this tool is not very accurate as compared to other tools.

Pricing:

• Paid for $99/month (Standard), $179/month (Medium), $299/month ( Large), and $599/month (Premium).

5. Mangools

Next BuzzSumo alternatives is Mangools, It is a content discovery tool, which provides many of the features for free. It consists of various features like keyword finder, etc. which can help in creating a better content marketing strategy.

Website Link: https://mangools.com/#

Features:

• The Keyword Finder is a tool to look for keywords.
• The SERPWatcher is a rank tracking tool.
• It has  LinkMiner which is a tool for backlink analysis.

Pros:

• The pricing plans are much cheaper as compared to other plans.
• The user interface is user-friendly which  makes it easy-to-use.
• The SERPWatcher tool can accurately track the keyword rankings regularly.

Cons:

• The 5 apps in this tool have their unique URL instead of a single domain.
• The backlink database is smaller as compared to other tools.
• The KWFinder cannot calculate the Keyword difficulty score.

Pricing:

• Paid for $19.90/month (Entry), $ 29.90/month (Basic), $44.90/month (Premium), and $89.90/month( Agency).

6.KeywordSpy

KeywordSpy is a content performance tracker that can be served as BuzzSumo alternatives, which allows the users to get a look at the competitor’s keyword rating and also provides information on PPC campaigns, top-ranking keywords, and organic traffic.

Website Link: https://www.keywordspy.com/?default=tracking

Features

• The users can easily get the keywords relevant to their content.
• The copy of the competitor’s ad is also available.
• The user can also get insights on the competitor’s organic campaign and PPC.

Pros:

• It provides the users with insights on the international data. 
• The premium plans offer the users with real-time tracking.
• The users can analyse the competitor’s keywords and content.

Cons:

• The premium plans are expensive for the mid-sized businesses.
• The users cannot compare organic and paid keywords.
• The design of the tool and the reports are very out-dated.

Pricing:

• Paid for $54/month with a 14-day  trial.

7. Serpstat

Serpstat is an audience insights  tool and BuzzSumo alternatives, which can help in various fields such as search engine optimization and backlink analysis. Its keyword researcher is very powerful which allows users to find appropriate keywords.

Website Link: https://serpstat.com/

Features:

• This tool generates ideas on the basis of topics and competitor analysis.
• It allows users to collaborate with other team members.
• The users can create content around a single keyword.

Pros:

• This tool is cheaper as compared to other tools.
• It can easily optimise the existing content for better search engine visibility.
• The database on this site gets updated regularly.

Cons:

• This tool is less powerful as compared to other alternatives.
• The interface of this tool is very confusing and the features are not well explained.
• The results generated can be misleading and the data can also be lost.

Pricing:

• Paid for $50/month (Individual), $100/month (Team), and $410/month (Agency).

8. Ubersuggest

Ubersuggest is a trend analysis tool that can provide its user with insights of content ideas, competitor analysis, keywords, etc. It generates content ideas on the basis of recent trends.

Website Link: https://neilpatel.com/ubersuggest/

Features:

• It has various safety features like trip tracking, etc.
• There are various discounts, promotions, and referrals available..
• The users can easily collaborate with other brands and influencers.

Pros:

• The basic plan of this tool is free and also provides a 7-day trial.
• The keyword suggestion tool provides a detailed keyword suggestion.
• This tool is easy to use and affordable.

Cons: 

• To use advanced features the user needs to buy a paid subscription.
• It relies more on Google’s data, which can impact the tool’s accuracy.
• The user-interface needs improvement.

Pricing:

• Free or paid for $29/month.

9. Majestic

Majestic is a social media analytics Tool and among BuzzSumo Alternatives, that provides various features that helps the users to improve their content performance. It consists of various tools like keyword research, backlink analysis tools, etc.

Website Link: https://majestic.com/

Features:

• The backlink checker can analyse the quality of the backlink.
• The users can generate a customised report.
• The social media influencers can easily optimise their content on YouTube.

Pros:

• The users can monetize their YouTube videos without creating their own content.
• It can track the performance of the content in real-time.
• The database is based on more than 8 Trillion URLs.

Cons:

• Some users need a brief learning curve to gain all the benefits.
• It is not as well integrated with other platforms as compared to other tools.
• Most of the data has been sourced from third-party tools.

Pricing:

• Paid for $49.99 (Lite), $99.99/month (Pro), and $399.99/month (API).

Raven Tools

Raven Tools is a content discovery tool, which provides tools for digital marketing, PPC, SEO, etc. Apart from digital marketing it can perform other functions like content research, performance tracking, etc.

Website Link: https://raventools.com/

Features:

• The users can manage their content more efficiently.
• The SEO tools can help users to optimise their content.
• It can generate a customised report of website traffic and more.

Pros:

• The tool provides detailed information on content’s performance.
• This tool is easy to use and very affordable.
• It is integrated with Analytics, Search Console, and Adwords.

Cons:

• The interface of this tool is not user-friendly.
• The site optimization is very confusing.
• It only provides limited features to the users.

Pricing:

• Paid for $49/month (Small Biz), $109/month ( Start), and $199/month ( Grow)

Conclusion

The market for content marketing tools has grown in 2024, providing a wide range of BuzzSumo alternatives. From Ahrefs to SEMrush, every competitor provides unique benefits to meet different marketing needs. These options include strong features like SEO tools, competition analysis, and content discovery, even if BuzzSumo is still the best option for social analytics and content discovery. In the end, particular needs, financial limitations, and required features will determine which option is best.

10 Best BuzzSumo Alternatives in 2024 – FAQs

Which alternative is best for competitor analysis?

Ahrefs and SEMrush are the most suitable alternatives for competitor analysis.

Why consider alternatives to BuzzSumo?

While BuzzSumo is a powerful tool, exploring alternatives can provide marketers with different perspectives, features, and pricing structures. Additionally, some alternatives may specialize in specific areas, such as video analytics or competitor intelligence, catering to unique business needs.

Can any of these alternatives provide content insights likeBuzzSumo?

Yes, alternatives like Ahrefs provides the users with content analysis like topic research, etc.

Are they cost-effective?

Prices may vary which can fulfil various needs of the users.

Which alternative is best for small businesses?

The choice depends on the budget of the user along with their needs and preferences.