What does a 100% bounce rate mean?

A 100% bounce rate means that every visitor to a particular web page left the site without interacting further or visiting any other pages within the same site. In web analytics, a “bounce” occurs when a visitor enters a website and then exits without navigating to any other pages. The bounce rate is expressed as a percentage and is calculated by dividing the number of single-page sessions (bounces) by the total number of sessions.

A 100% bounce rate indicates that none of the visitors stayed on the page or engaged with the content in a way that would register as a continued session. While a high bounce rate can be a cause for concern, it’s essential to consider the context and the specific goals of the page. Some pages, like blog posts or informational pages, may naturally have higher bounce rates, as users find the information they need and leave.

Website owners and marketers must analyze bounce rates along with other metrics, user behavior, and the purpose of the page to determine if the rate is a concern or if it aligns with the expected user interaction for that particular content. High bounce rates may give rise to further evaluation of factors such as page design, content relevance, or user experience.