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Top 10 Benefits of Machine Learning in Businesses

Last Updated : 22 Jun, 2021
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Machine Learning is that tool of the current times that can potentially draw meaningful business insights from the available raw data. This data can either be structured or unstructured depending upon the complexity and richness of valuable sources. But all the credit goes to the algorithms of ML that have been helping businesses reveal the hidden secrets in a non-explicit way. Let’s take a look at some worthwhile stats and facts researched by several standard reports:

  • The global market size of Machine Learning has projected upward growth – in 2021, the potential revenue could be 7.3 billion dollars, and till we reach 2024, the projection will scale at around 30.6 billion dollars. So, CAGR Equals 48%.
  • Businesses are using more than ten applications for analyzing frauds and segmenting their consumers as per the market trends. This may include AI processors, chatbots, image recognition applications, and other integrated services of hardware and software.
  • 83 percent of leaders working for Information and Technology believe that Machine Learning can bring an amazing transformation hike in customer engagement. Thus, they are no more worried about Machine Learning Impact on Business since the recent engagement is positive.
  • 38 percent cost reduction is possible for companies which was uncontrollably spent on energy consumption, payroll processing, and manpower.


From the above insights, it is quite clear that the operations have scaled well and will be scaling tremendously in the coming times too. Across the globe, analytics drawn from the use-cases of ML has led to a boom in affordable data storage and faster + reliable computational processing. Therefore, we must know about the benefits organizations are getting in real-time through the variants of ML.

1. Customer Lifetime Value Prediction

Its short form is CLV and holds an important place in today’s businesses. But the fact which we can’t ignore is that predicting the current or futuristic sales is impacted by this value. Here, the use of supervised learning refines the prediction because with the huge amounts of data companies have, ML algorithms will be trained for extracting the relevant business insights. According to the customer insights of Gartner, 80 percent of the revenue of your business gets confirmed when there is 20 percent of assured customer retention. And CLV plays a major role in predicting varying behaviors of consumers while purchasing or identifying the product offering them some value. 

As per the reports, around, 66 percent of interactions with sales representatives by marketers are found in creating extremely effective customers. Slightly 45 percent of transactions have been able to measure the core value of LTV and accomplished their goals. Similarly, 26 percent of sessions are tracked well by this metric, and there are different percentages mentioned. Through different measurements of CLV, senior marketers are focusing more on customer retention and driving organizational focus strategically. All this invites profitability and prosperity and here, various approaches to Machine learning are involved in a supervised and non-supervised manner.

2. Better Decision-Making With Automation For Operational Streamlining

Duplicate and inaccurate data are the most common and biggest problems today’s businesses are facing. Around 29 percent of the web comprises duplicate data which demands automation. Those businesses need not worry much as they may imbibe error-free Predictive modeling algorithms in their processes consisting of automated procedures. Such procedures will understand duplicate rows and columns and later, distinguish the anomalies well as per the discovered valuable insights. Therefore, how machine learning helps businesses is no more a concern to the employees of bigger organizations. This is because the database they use can potentially detect wasted costs, missed opportunities of sales and revenue capital, or non-accurate reporting leading to poor customer retention. In addition, challenges like miscommunication or poor performance metrics are detected on time, and risks occurring due to them can be overpowered. So, businesses are now able to utilize their time in streamlining their operations since a quality value of decision-making will multiply their existing profit margins well.  

3. Predictive Maintenance

With such maintenance, manufacturing firms are able to follow practices helping their operations to be efficient and cost-effective. In this, both the historical and real-time data is used for predicting the problems and monitoring the strategies solving them. Here, the algorithms of unsupervised learning contribute a lot in extracting meaningful insights somewhere reducing the failures plus the associated risks. Undoubtedly, the market size of predictive maintenance will grow flexibly because the workflow visualization tools used can promisingly eliminate unwanted expenses. And businesses can now think of supplying valuable performances because the assets can be connected well with lesser criticalities. For knowing the estimated market size of predictive maintenance, we will review this representation.

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  • In 2021, the predictive maintenance market has the potential of generating 6.9 billion dollars, and till we reach 2026, the growth will be 28.2 billion. Thus, the compound annual growth rate depicted is 31 percent.
  • The growth of startups in 2021 can be marked well as 280+ solution providers are ready to assist them through their globally recognized strategies. Till we reach the 2026 year, such vendors will establish themselves dedicatedly as 500 or more in number.
  • Downtime, repair costs, and processes of manufacturing will be evaluated as per the performance trends and transform the existing businesses. This is much clear from the ROI percentage that is 80 % plus in 2021. All this will make the investments attractive and killer applications of ML can be expected when we reach 2026 year.

All such advantages for businesses strengthen proper understanding of transformations that aren’t prone to risks and other failures. And maintaining the current assets through ML via predictive modeling witnesses popularity and revenue generation too.

4. Scalability At Lesser Costs

Scalability in this context is the ability of an organization to scale itself well in terms of size, services, and growth rate. At the initial stage of scalability, bigger investments are inevitable if the organization is planning to attain finer results of larger income. But still, inspite of all this, semi-supervised algorithms of Machine Learning labels the graph-based predictions well through which the organizations may leverage useful customer profiles and improvement in the loyalty of their brands from the customers’ perspective. All this has become possible since Machine Learning tools are well-versed with preventive maintenance promisingly marking a much-required decrease in equipment breakdowns.

Moreover, there are other market factors on which ML may evolve well and let the organizations change their strategies of boosting sales up. Those could be like to engage well with the customers’ activities of purchase or reviewing the available products, targeting the risk factors associated with customers’ retention and loyalty, and so on. Such factors are estimated well by the classification and prediction highlighted in graphs of semi-supervised ML. Hence, organizations need not adopt additional solutions for minimizing the current risks and scaling their operations well as strategies having glimpses of Machine Learning will invite higher yields before the expected period. 

5. Financial Analysis

One can’t deny the fact that Financial analysis is something that analyses a complete portfolio of your business. With the help of qualitative and quantitative approaches of ML, it has become feasible for businesses to increase productivity and scale their operations with utmost robustness. Below, we can analyze the process automation offered by algorithmic analysis of ML in finance. 

Around 54 percent of ML analysis related to accounting and finance is able to gamify interpretation of historic and present data. Also, Taxes and internal audits are handled well with the automated applications supporting the interfaces of security, compliance, credit-score management, and so on. However, chatbots are also used in businesses for eliminating the inefficiencies of suppliers thereby removing the complexities inherited from the traditional principles of finance.  

6. Image Recognition

It is mostly used in industries like automotive, retail, healthcare, marketing, and e-commerce. With this, businesses can predict consumerism, improve the optimization and recognition of images, and empower their existing applications with a completely new vision. One may count this as another powerful machine learning impact on business. Also, this aid can capably extract relevant numeric/symbolic information from images and other datasets having higher dimensions. Besides, businesses won’t be facing longer tech breakthroughs because Image Recognition will help the applications auto-organize the content and identify the images gaining the attention of the customers. 

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In 2021, the image recognition market is 26.2 Billion Dollars and by 2025, it will grow to 53 Billion dollars. This is well justified from the above image. So, the business ventures are ready to invest in the security and adaptations which they will be getting from Image Recognition in the upcoming times.

7. Product Recommendations Increasing Segmented Customer Satisfaction

The recommendations related to top-notch, mediocre, or other types of products prefer Unsupervised learning over Supervised one. The main motto is personalizing the content of a product that the customers entertain according to their preferences and ongoing market trends. Here, Machine Learning is helping businesses like medical, construction, accounting, etc because the purchase history and users’ interests are identified progressively. Later, product inventories that feature customer-centricity and positive user experiences are identified and labeled with minimal supervision. With this, the hidden patterns, that can motivate the purchase of a product or highlight the risks which are still lying in the grouped or ungrouped items, may either be re-used or eliminated. Hence, businesses have been able to reduce workloads, drive better conversion rates, engage more recommended content, and control merchandising without worrying much about the inventory rules.  

Indeed, Predicting the likelihood of segmented customers towards subscriptions has been made possible by the analytics used in ML. With this, businesses use their enterprise data towards attaining the satisfaction of their customers that are segmented on the basis of similarities and dissimilarities. The similarities or dissimilarities will vary as per the lifestyle, personality characteristics, income, educational level, usage, and benefits they desire the most. Here, churn protection can proactively strategize well in letting the organizations keep their customers around thereby enforcing those customers to retain themselves for the services offered. This is achieved when the previous call records are analyzing the customer behavior segmented well and on that basis, the client requirements are assigned correctly through predictive analysis of ML models. Drastically, businesses have been able to visualize cost reduction in real-time, and the time invested is saved a lot while managing the relationships. For this reason, major organizations prefer predictive algorithms so that they may supply services that their segmented customers will enjoy for sure.  

8. Improving Cybersecurity

ML is quite useful for enhancing the security of a business. There are major problems of cybersecurity flexibly solved by pattern detection and real-time mapping of cyber crimes. Here, Ml (Machine Intelligence) will be strengthening the new-generation cybersecurity protocols which can reliably detect unknown threats with utmost accuracy and responsiveness.

In addition, the mathematical computations of unsupervised learning offer skillful modeling to penetration testing. Thus, all those applications cybersecurity companies use will be tuning up well with the security policies and compliance standards. This is because the vulnerabilities in application firewalls won’t gain access to targeted networks. Also, the static and dynamic analysis of unstructured data won’t prone to exploitations like a phishing attack. Thus, businesses will prevent themselves from cyberattackers as their legacy accessing the network data is not destroyed yet.

9. Pattern Detection For Extracting Provisions

Pattern Detection is a technique that businesses may use for recognizing regularities in labeled or non-labeled information. Based on those patterns, ML algorithms could be trained for identifying a larger dimensionality in the market trends. And such patterns will use complex methods of analysis to document provisions in the daily business challenges. The provisions can either be related to legal compliance or technological advancements which can flourish the business operations with required growth in terms of revenue and size. 

Once the business goals are planned by the organizations, supervised or semi-supervised algorithms of Machine Learning will be guiding the organizations with the hidden patterns those algorithms have discovered to get funding from credible sources (these may be the potential investors of the organizations connected for longer times or the customers with higher income slabs). With such detection of the evolving or non-evolving patterns, businesses can gather the relevant insights speedily and strengthen their decision-making process well. This is because the pattern detection technique of ML has synchronized well with the real-time use cases of complex or mid-sized business standards agreeing towards the likelihood of success most prominently.   

10. Pricing The Items Dynamically

You may call this a sort of dynamic pricing. It is a basic technique which when linked with business prospects can do miracles in times of crisis. In addition to all of this, such a method of adopting varied pricing labels over the available items has helped the companies flourish well even in this second layer. The names of those companies are Walmart, Amazon, Uber, Airbnb, EasyJet, and many more. All of them have accepted the deep learning, supervised, and semi-supervised algorithms of Machine Learning which let them know:-

  • Base Costs
  • The weather
  • Special ongoing or futuristic events
  • Seasonalities
  • Competitors’ prices based on local or international demands

Thinking about how pricing of companies’ products/items done dynamically generates commendable industry-oriented solutions! The reason is that those ML algorithms help the businesses generate pricing suggestions after estimating varieties of the demands and supplies of target customers. Later, the psychologies of segmented customers are mapped according to their changing behavior towards the items in which they have shown interest. This lets the ML algorithms do price discrimination keeping in mind the high-value and low-value segments. Since the anomalies in behavior are tracked well, the organizations can now trick their competitors by adopting that price tag synchronizing well with the fashion trends. In this manner, a price change in a dynamic way will let the customer add an item/product to his or her cart and pay for the product so that the organization can collect profits beyond 25%.

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