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System Design – URL Shortening Service

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Designing a URL shortener service is one of the frequently asked common questions of system design rounds in interviews. You will have to tell your approach to design this service within a limited timeframe (45 minutes or less). A lot of candidates get afraid of this round more than the coding round because they don’t get an idea that what topics and tradeoffs they should cover within this limited timeframe. Firstly, remember that the system design round is extremely open-ended and there’s no such thing as a standard answer. Even for the same question, you’ll have a totally different discussion with different interviewers. 


In this blog, we will discuss how to design a URL shortener service but before we go further we want you to read the article “How to Crack System Design Round in Interviews?”. It will give you an idea that what this round looks like, what you are expected to do in this round, and what mistakes you should avoid in front of the interviewer. Also, the Geeksforgeeks Mastering System Design Course will also help you ace the interview by providing you with an optimized approach to solving questions and relating them with real-life examples. 

How Would You Design a URL Shortener Service Like TinyURL?

URL shortening services like or TinyURL are very popular to generate shorter aliases for long URLs. You need to design this kind of web service where if a user gives a long URL then the service returns a short URL and if the user gives a short URL then it returns the original long URL. For example, shortening the given URL through TinyURL:

We get the result given below:

A lot of candidates might be thinking that designing this service is not difficult. When a user gives a long URL converts it into a short URL and updates the database and when the user hits the short URL then search the short URL in the database, get that long URL, and redirect the user to the original URL. Is it really simple? Absolutely not if we think about the scalability of this service. 
When you’re asked this question in your interviews don’t jump into the technical details immediately. Most of the candidates make mistakes here and immediately they start listing out some bunch of tools, databases, and frameworks. In this kind of question, the interviewer wants a high-level design idea where you can give the solution for the scalability and durability of the service. 
Let’s start by talking about the requirement first… 

1. Requirement

Before you jump into the solution always clarify all the assumptions you’re making at the beginning of the interview. Ask questions to identify the scope of the system. This will clear the initial doubt, and you will get to know what specific detail the interviewer wants to consider in this service. 

  • Given a long URL, the service should generate a shorter and unique alias for it.
  • When the user hits a short link, the service should redirect to the original link.
  • Links will expire after a standard default time span.
  • The system should be highly available. This is really important to consider because if the service goes down, all the URL redirection will start failing.
  • URL redirection should happen in real-time with minimal latency.
  • Shortened links should not be predictable.

Let’s start by making some assumptions about the traffic (for scalability) and the length of the URL. 

2. Traffic

Let’s assume our service has 30M new URL shortenings per month. Let’s assume we store every URL shortening request (and associated shortened link) for 5 years. For this period the service will generate about 1.8 B records. 

30 million * 5 years * 12 months = 1.8B

3. URL Length

Let’s consider we are using 7 characters to generate a short URL. These characters are a combination of 62 characters [A-Z, a-z, 0-9] something like

4. Data Capacity Modeling

Discuss the data capacity model to estimate the storage of the system. We need to understand how much data we might have to insert into our system. Think about the different columns or attributes that will be stored in our database and calculate the storage of data for five years. Let’s make the assumption given below for different attributes… 

  • Consider the average long URL size of 2KB ie for 2048 characters.
  • Short URL size: 17 Bytes for 17 characters
  • created_at- 7 bytes
  • expiration_length_in_minutes -7 bytes

The above calculation will give a total of 2.031KB per shortened URL entry in the database. If we calculate the total storage then for 30 M active users total size = 30000000 * 2.031 = 60780000 KB = 60.78 GB per month. In a Year of 0.7284 TB and in 5 years 3.642 TB of data. 

We need to think about the reads and writes that will happen on our system for this amount of data. This will decide what kind of database (RDBMS or NoSQL) we need to use.

5. URL Shortening Logic (Encoding)

To convert a long URL into a unique short URL we can use some hashing techniques like Base62 or MD5. We will discuss both approaches. 
Base62 Encoding: Base62 encoder allows us to use the combination of characters and numbers which contains A-Z, a-z, 0–9 total( 26 + 26 + 10 = 62). So for 7 characters short URL, we can serve 62^7 ~= 3500 billion URLs which is quite enough in comparison to base10 (base10 only contains numbers 0-9 so you will get only 10M combinations). If we use base62 making the assumption that the service is generating 1000 tiny URLs/sec then it will take 110 years to exhaust this 3500 billion combination. We can generate a random number for the given long URL and convert it to base62 and use the hash as a short URL id. 


def to_base_62(deci):
    s = '012345689abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ'
    hash_str = ''
    while deci > 0:
       hash_str= s[deci % 62] + hash_str
       deci /= 62
    return hash_str
print to_base_62(999)

MD5 Encoding: MD5 also gives base62 output but the MD5 hash gives a lengthy output which is more than 7 characters. MD5 hash generates 128-bit long output so out of 128 bits we will take 43 bits to generate a tiny URL of 7 characters. MD5 can create a lot of collisions. For two or many different long URL inputs we may get the same unique id for a short URL and that could cause data corruption. So we need to perform some checks to ensure that this unique id doesn’t exist in the database already. 

6. Database

We can use RDBMS which uses ACID properties but you will be facing the scalability issue with relational databases. Now if you think you can use sharding and resolve the scalability issue in RDBMS then that will increase the complexity of the system. There are 30M active users so there will be conversions and a lot of Short URL resolution and redirections. Read and write will be heavy for these 30M users so scaling the RDBMS using shard will increase the complexity of the design when we want to have our system in a distributed manner. You may have to use consistent hashing to balance the traffics and DB queries in the case of RDBMS and which is a complicated process. So to handle this amount of huge traffic on our system relational databases are not fit and also it won’t be a good decision to scale the RDBMS. 
Now let’s talk about NoSQL!

The only problem with using the NoSQL database is its eventual consistency. We write something and it takes some time to replicate to a different node but our system needs high availability and NoSQL fits this requirement. NoSQL can easily handle the 30M of active users and it is easy to scale. We just need to keep adding the nodes when we want to expand the storage. 

Techniques to Generate and Store TinyURL 

Technique 1

Let’s discuss the mapping of a long URL into a short URL in our database. Assume we generate the Tiny URL using base62 encoding then we need to perform the steps given below… 

  • The tiny URL should be unique so firstly check the existence of this tiny URL in the database (doing get(tiny) on DB). If it’s already present there for some other long URL then generate a new short URL.
  • If the short URL isn’t present in DB then put the long URL and TinyURL in DB (put(TinyURL, long URL)).

This technique works with one server very well but if there will be multiple servers then this technique will create a race condition. When multiple servers will work together, there will be a possibility that they all can generate the same unique id or the same tiny URL for different long URLs, and even after checking the database, they will be allowed to insert the same tiny URLs simultaneously (which is the same for different long URLs) in the database and this may end up corrupting the data. 
We can use putIfAbsent(TinyURL, long URL) or INSERT-IF-NOT-EXIST condition while inserting the tiny URL but this requires support from DB which is available in RDBMS but not in NoSQL. Data is eventually consistent in NoSQL so putIfAbsent feature support might not be available in the NoSQL database. 

Technique 2 (MD5 Approach)

  • Encode the long URL using the MD5 approach and take only the first 7 chars to generate TinyURL.
  • The first 7 characters could be the same for different long URLs so check the DB (as we have discussed in Technique 1) to verify that TinyURL is not used already
  • Advantages: This approach saves some space in the database but how? If two users want to generate a tiny URL for the same long URL then the first technique will generate two random numbers and it requires two rows in the database but in the second technique, both the longer URL will have the same MD5 so it will have the same first 43 bits which means we will get some deduping and we will end up with saving some space since we only need to store one row instead of two rows in the database.

MD5 saves some space in the database for the same URLs but for two long different URLs again we will face the same problem as we have discussed in Technique 1. We can use putIfAbsent but NoSQL doesn’t support this feature. So let’s move to the third technique to solve this problem.

Technique 3 (Counter Approach)

Using a counter is a good decision for a scalable solution because counters always get incremented so we can get a new value for every new request. 

Single server approach:  

  • A single host or server (say database) will be responsible for maintaining the counter.
  • When the worker host receives a request it talks to the counter host, which returns a unique number and increments the counter. When the next request comes the counter host again returns the unique number and this goes on.
  • Every worker host gets a unique number which is used to generate TinyURL.

Problem: If the counter host goes down for some time then it will create a problem, also if the number of requests will be high then the counter host might not be able to handle the load. So challenges are a Single point of failure and a single point of bottleneck. 
And what if there are multiple servers? 

You can’t maintain a single counter and returns the output to all the servers. To solve this problem we can use multiple internal counters for multiple servers which use different counter ranges. For example server 1 ranges from 1 to 1M, server 2 ranges from 1M to 10M, and so on. But again we will face a problem i.e. if one of the counters goes down then for another server it will be difficult to get the range of the failure counter and maintain it again. Also if one counter reaches its maximum limit then resetting the counter will be difficult because there is no single host available for coordination among all these multiple servers. The architecture will be messed up since we don’t know which server is the master or which one is a slave and which one is responsible for coordination and synchronization. 

Solution: To solve this problem we can use a distributed service Zookeeper to manage all these tedious tasks and to solve the various challenges of a distributed system like a race condition, deadlock, or particle failure of data. Zookeeper is basically a distributed coordination service that manages a large set of hosts. It keeps track of all the things such as the naming of the servers, active servers, dead servers, and configuration information of all the hosts. It provides coordination and maintains the synchronization between the multiple servers. 
Let’s discuss how to maintain a counter for distributed hosts using Zookeeper. 


  • From 3.5 trillion combinations take 1st billion combinations.
  • In Zookeeper maintain the range and divide the 1st billion into 1000 ranges of 1 million each i.e. range 1->(1 – 1,000,000), range 2->(1,000,001 – 2,000,000)…. range 1000->(999,000,001 – 1,000,000,000)
  • When servers will be added these servers will ask for the unused range from Zookeepers. Suppose the W1 server is assigned range 1, now W1 will generate the tiny URL incrementing the counter and using the encoding technique. Every time it will be a unique number so there is no possibility of collision and also there is no need to keep checking the DB to ensure that the URL already exists or not. We can directly insert the mapping of a long URL and a short URL into the DB.
  • In the worst case, if one of the servers goes down then we will only lose a million combinations in Zookeeper (which will be unused and we can’t reuse it as well) but since we have 3.5 trillion combinations we should not worry about losing this combination.
  • If one of the servers will reach its maximum range or limit then again it can take a new fresh range from Zookeeper.
  • The addition of a new server is also easy. Zookeeper will assign an unused counter range to this new server.
  • We will take the 2nd billion when the 1st billion is exhausted to continue the process.

A URL shortening service is a system that takes a long URL and generates a shorter alias or link. This shortened link can be used instead of the original long URL, making it easier to share, tweet, or send over email. The URL shortening service should provide a way to track clicks on the shortened links and redirect users to the original URL.

Here’s a high-level architecture of a URL-shortening service:

User Interface:

The user interface allows users to enter a long URL and receive a shortened link. This could be a simple web form or a RESTful API.

Application Server:

The application server receives the long URL from the user interface and generates a unique, shorter alias or key for the URL. It then stores the alias and the original URL in a database. The application server also tracks click events on the shortened links.


The database stores the alias or key and the original URL. The database should be scalable to handle a large number of URLs and clicks. We can use NoSQL databases such as MongoDB or Cassandra, which can handle large amounts of data and can scale horizontally.


Since reading from the database can be slow and resource-intensive, we can add a caching layer to speed up read operations. We can use in-memory caches like Redis or Memcached to store the most frequently accessed URLs.


When a user clicks on a shortened link, the application server looks up the original URL from the database using the alias or key. It then redirects the user to the original URL using HTTP 301 status code, which is a permanent redirect.


The application server should track click events on the shortened links and provide analytics to the user. This includes the number of clicks, the referrer, the browser, and the device used to access the link.

Load Balancer:

To handle a large number of requests, we can use a load balancer to distribute incoming traffic across multiple instances of the application server.


The service should be designed to prevent malicious users from generating short links to phishing or malware sites. It should also protect against DDoS attacks and brute force attacks. We can use firewalls, rate-limiting, and authentication mechanisms to ensure the security of the service.

Overall, a URL shortening service is a simple but useful application that can be built using a variety of technologies and architectures. By following the above architecture, we can build a scalable, reliable, and secure URL-shortening service.

Last Updated : 04 Aug, 2023
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