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SAP vs. Salesforce || Which is Better

Last Updated : 21 Dec, 2023
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Businesses highly depend on CRM, which stands for customer relationship management. It is software to manage sales, customer, supply chain, and overall business operations. Selecting the appropriate CRM software can be challenging, especially when you face the choice between two of the most widely used solutions in the industry: SAP and Salesforce.

Salesforce is one of the first companies to offer SaaS, which stands for software as a service in the cloud. on the other hand, SAP is known for its robust ERP (Enterprise resource planning). Both of these software solutions are very popular in the CRM space, but they have their differences in certain aspects. In this particular article, we will go through various factors, parameters, sales, customer support, and so on to provide you with a comprehensive analysis of SAP and Salesforce.


SAP vs. Salesforce

What is Salesforce?

  • It is a world leader in the CRM applications market, with an great share of 19.5% and an annual growth rate of 21%.
  • It is considered as an cloud based CRM which makes it easier for companies to find more aspects, close more delas, and connect with customers in a whole new way, so they can offer them incredible service on a large scale..
  • With AI integrated across all products, salesforce helps everyone on your company work more productively and better deliver the personalized experiences customers love.
  • One of the great advantage of salesforce is that it is a software as a service platform which means that users don’t need to install any software or servers on their machines, Instead of this approach they can simply sign in and use the platform according to their needs.

What is SAP?

  • SAP stands for systems, applications and products in data processing.
  • It is a software which is designed to provide an enhanced customer experience, it focuses on managing all business activities rather than just sales and other phenomena.
  • It is a market leader in ERP software and helps companies of all sizes and it contains hundreds of fully integrated modules covering nearly every aspect of business management.
  • By utilizing SAP creates a centralized system for businesses that enables every department to access and share data to create a better work environment for every employee. Understanding the features and functionalities offered by SAP has become an essential skill today.

Difference between SAP and Salesforce

SAP and Salesforce both provide CRM systems in the world. While SAP’s core business focuses on on-premise solutions for CRM and ERP, salesforce exclusively offers a cloud-based CRM system as software-as-a-software or SaaS.



SAP supports apple, OSX, windows , and Linux Operating systems.

It also supports Windows, Apple OSX and Linux Operating systems

The Pricing for SAP CRM is per-user monthly subscription for the cloud based system.

The pricing for salesforce CRM is a monthly subscription charged per user every month.

It is highly customizable platform with a wide range of tools and features.

It is customizable but it may require more technical expertise.

Intuitive and user-friendly interface.

It has traditional user interface.

Primarily it is a cloud-based providing easy accessibility and scalability.

It offer on-premises and cloud-based options.

It is widely used across various industries including, technology, administration, healthcare and so on.

It is popular in manufacturing , finance and retail purposes.

SAP has complex configuration and massive data dependencies.

Salesforce has fewer data dependencies and provide low-code approach to empower administrators.

SAP provide email utilities for tracking and monitoring, but have limited email features.

Salesforce also provide email utilities but it have email features like integrated email solution, email automation etc.

SAP provide customer support solution to users.

Salesforce also provide customer support solutions to users.


Hopefully, you have gained much understanding of SAP and Salesforce CRM. Ultimately it is difficult to say which one is superior, as both have their own pros and cons. SAP CRM and Salesforce are both customizable CRM solutions with its each unique features. Salesforce has limited applications and may not be the most suitable choice for every company.

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