MBA 1st Semester Syllabus 2024

The Master of Business Administration (MBA) is a 2-year postgraduate program designed to equip individuals with the knowledge, skills, and leadership qualities necessary to succeed in the business world. This intensive program offers a comprehensive curriculum covering core business areas such as finance, marketing, operations management, and accounting.

Through a combination of lectures, case studies, group projects, and simulations, students gain valuable insights into the challenges and opportunities faced by businesses in today’s dynamic world. Graduates of the program are well-prepared for leadership roles in a variety of industries.

MBA 1st Semester Syllabus

The MBA 1st Semester syllabus consists of important subjects like Microeconomics, Principle of marketing management, Principle of Accounting, etc. Here is the complete table of the MBA syllabus for Semester 1st:

Subject List	Detailed Subject-wise Syllabus	Best Books to Study these subject
Corporate Social Responsibility	Unit 1 : (Introduction to CSR) Meaning & Definition of CSR History & evolution of CSR Concept of Charity Corporate philanthropy Corporate Citizenship CSR-an overlapping concept Concept of Sustainability & Stakeholder Management. Unit 2 : (Frameworks of CSR) International framework for corporate social Responsibility Millennium Development goals Sustainable development goals Relationship between CSR and MDGs United Nations (UN) Global Compact 2011 UN guiding principles on business and human rights Unit 3 : (Indian laws for CSR) CSR-Legislation In India & the world. Section 135 of Companies Act 2013. Scope for CSR Activities under Schedule VII, Appointment of Independent Directors on the Board, and Computation of Net Profit’s Implementing Process in India. Unit 4 : (Need of the CSR) The Drivers of CSR in India, Market based pressure and incentives civil society pressure, The regulatory environment in India Counter trends. Performance in major business and programs. Voluntarism Judicial activism. Unit 5 : (CSR roles in corporate and its issues) Identifying key stakeholders of CSR & their roles. Role of Public Sector in Corporate Government programs Role of Nonprofit &Local SelfGovernance in implementing CSR Contemporary issues in CSR & MDGs. Global Compact SelfAssessment Tool National Voluntary Guidelines by Govt. of India. Understanding roles and responsibilities of corporate foundations. Unit 6 : (Current trend and case study) Review current trends and opportunities in CSR. CSR as a Strategic Business tool for Sustainable development. Review of successful corporate initiatives & challenges of CSR. Case Studies of Major CSR Initiatives	The Triple Bottom Line by Andrew Savitz Corporate Social Responsibility by Philip Kotler and Nancy Lee The Executive’s Guide to 21st Century Corporate Citizenship: by David Chandler
Microeconomics	Unit 1 (Introduction to economics) Introduction to economics Economic systems Production possibilities frontier Comparative advantage and the terms of trade Unit 2 : (Supply, demand, and market equilibrium) Demand (Law of Demand) Supply Market equilibrium and changes in equilibrium Unit 3 : (Elasticity) Price elasticity of demand Price elasticity of supply Supply, demand, and market equilibrium Unit 4: (Consumer and producer surplus, market interventions, and international trade) Consumer and producer surplus Market interventions and deadweight loss International trade Unit 5: (Consumer theory) Introduction to consumer theory: total utility and marginal utility Utility maximization using marginal utility per dollar spent Utility maximization with indifference curves Unit 6: (Production decisions and economic profit) Introduction to production and costs Production and costs in the short run Production and costs in the long run Types of profit Profit maximization Firm entry, exit, and the shut-down rule Unit 7: (Forms of competition) Perfect competition Monopoly Price discrimination Monopolistic competition Oligopoly and game theory Unit 8: (Factor markets) Introduction to factor markets Changes in factor demand and supply Optimal choice of factors in perfectly competitive factor markets Choosing inputs when factor markets are monopolistically competitive Unit 9: (Market failure and the role of government) Externalities Pollution as a negative externality The four types of goods: private goods, public goods, common resources, and natural monopolies	Naked Economics: Undressing the Dismal Science by Charles Wheelan Principles of Microeconomics by N. Gregory Mankiw Microeconomic Foundations I: Choice and Competitive Markets by David Kreps
Principle of Marketing Management	Unit I: (Introduction) Introduction: Nature, scope and importance of marketing; Selling vs Marketing; Marketing mix, Marketing environment: concept, importance, and components Consumer Behaviour: Nature and Importance, Factors influencing consumer buying behaviour. Market segmentation: concept, importance and bases Product differentiation vs. market segmentation. Unit 2: (Product) Product: Concept and importance Product classifications Concept of product mix Branding, packaging and labeling; Product life-cycle New Product Development Process Unit 3: (Pricing and Distribution) Pricing, Distribution Channels and Physical Distribution Pricing: Significance, Factors affecting price of a product Pricing policies and strategies Distribution Channels and Physical Distribution: Channels of distribution – meaning and importance Types of distribution channels Factors affecting choice of distribution channel Unit 4: (Promotion and Marketing) Promotion and Recent developments in marketing: Promotion: Nature and importance of promotion; Communication process; Types of Promotion: advertising, personal selling, public relations & sales promotion, and their Distinctive characteristics. Recent developments in marketing: Social Marketing, Online marketing, direct marketing, services marketing, green marketing, Rural Marketing Consumerism	Principles of Marketing by Philip Kotler and Kevin Lane Keller Marketing Management by Philip Kotler, Kevin Lane Keller, Alexander Chernev, and Jagdish N. Sheth Marketing for Dummies by Alexander Hiam
Principle of Accounting	Unit-I: Introduction to Accounting Introduction to Accounting: Importance – Objectives – Principles. GAAP : Accounting Concepts and Conventions. Accounting System Double Entry System Recording Business Transactions Classification of Accounts Accounting Cycle Users of Accounting Information. Unit-2: Accounting Process The Accounting Process Overview: Accounting Process. Books of Original Record: Journal – Ledger – Trial Balance Classification of Capital and Revenue Expenses – Final Accounts with Adjustments Cash Book and other Subsidiary books. Unit-3: (Depreciation) Depreciation: Concept Methods of Depreciation: their impact on measurement of business Accounting Straight Line Method Written down Value Method Shares and Debentures: Entries for Issue of shares Forfeiture Issue of shares at Discount and premium Issue and Redemption of Debentures. Unit-4: (Financial Analysis) Working Capital: Statement of Changes in Working Capital Funds from Operations Paid Cost and Unpaid Costs. Financial Analysis: Introduction to Funds Flow Statement Cash Flow Statement vs. Funds Flow Statement Preparation and Analysis of Cash Flow Statement Unit-5: (Tools for Financial Analysis ) Financial Statement Analysis: Analysis and Interpretation of Financial Statements from Investor Horizontal Analysis and Vertical Analysis of Company Financial Statements – Liquidity – Leverage Solvency and Profitability Ratios. Du Pont Chart – Window Dressing – Limitations of Financial Statements. Accounting Standards (AS) Issued by ICAI-IFRS. Case Study on Financial Reporting & Analysis (FRAs).	Accounting All-in-One for Dummies (3rd Edition) by Kenneth W. Boyd Financial Accounting: IFRS Edition (13th Edition) by John Wiley & Sons Advanced Accounting (12th Edition) by David H. Jensen, Robert N. Anthony, and Darrell E. Hawk
Tools and Frameworks of Decision-Making	Unit 1: Introduction to Decision Making Introduction to decision making concepts and challenges Types of decision making: individual, group, strategic, tactical, etc. Rationality and bounded rationality in decision making Ethical considerations in decision making Unit 2: Quantitative Tools for Decision Making Data analysis and interpretation: descriptive statistics, hypothesis testing, regression analysis Decision theory: expected value, decision trees, utility theory Forecasting techniques: time series analysis, regression forecasting Optimization models: linear programming, integer programming, network analysis Unit 3: Qualitative Tools for Decision Making Problem structuring and framing Brainstorming and creativity techniques Group decision-making methods: Delphi technique, nominal group technique Scenario planning and gaming Unit 4: Behavioral Decision Making Cognitive biases and heuristics affecting decision making Prospect theory and loss aversion Framing effects and anchoring Individual differences in decision making styles Unit 5: Advanced Tools and Frameworks Game theory and competitive analysis Negotiation strategies and tactics Risk management and decision making under uncertainty Artificial intelligence and machine learning in decision making	Strategic Management and Business Decision Making by John R. Bryson Superforecasting: The Art and Science of Prediction by Philip E. Tetlock and Dan Gardner Thinking in Bets: Making Smarter Decisions When You Don’t Have All the Facts by Annie Duke
Qunatitative Communication and Soft skills	Unit I : (Intorduction to communication) Purpose and process of communication: Objectives of Communication-Process of Communication Types of communication; noise, listening skills Types of listening Essentials of good listening and tips. Conversational skills (formal and informal) – group discussion. Unit 2 : (Role of communication) Managing Organizational Communication: Formal and Informal Communication Interpersonal and Intrapersonal communication Role of Emotion in Interpersonal Communication Barriers to Interpersonal Communication Exchange Theory-Gateways for Effective Interpersonal Communication. Unit – 3: (Non- Verbal communication) Non verbal communication and Body Language: Kinesics, Proxemics, Paralanguage, Haptics, handshakes Appropriate body language and mannerisms for interviews Business etiquettes- across different cultures. Unit – 4 : (Written communication) Written communication: Mechanics of writing, report writing- business correspondence business letter format Meetings and managing meetings- Resume writing Formats and Skills Unit- 5 : (Presentation skills) Presentation skills: prerequisites of effective presentation, format of presentation Assertiveness –strategies of assertive behavior Communication skills for group discussion and interviews, Interview Techniques.	Crucial Conversations: Tools for Talking When Stakes Are High by Kerry Patterson, Joseph Grenny, Al Switzler, and Ron McMillan Emotional Intelligence 2.0 by Travis Bradberry and Jean Greaves The Presentation Coach: The Complete Guide to Mastering the Art of Public Speaking by Garr Reynolds

MBA in Finance

MBA in Finance is a specialised degree programme that aims to provide students with a solid foundation in financial management, analysis, and decision-making within business organisations. The following is the list of MBA finance subjects for the first sem:

Subject	Best Books
Financial Accounting	“Financial Accounting” by Jerry J. Weygandt, Donald E. Kieso, Paul D. Kimmel “Financial Accounting: An Introduction to Concepts, Methods, and Uses” by Clyde P.
Managerial Economics	Managerial Economics & Business Strategy” by Michael R. Baye, Jeffrey T. Prince “Managerial Economics: Foundations of Business Analysis and Strategy” by Christopher R. Thomas, S. Charles Maurice
Financial Management	“Principles of Corporate Finance” by Richard A. Brealey, Stewart C. Myers, Franklin Allen “Financial Management: Principles and Applications” by Sheridan Titman, Arthur J. Keown, John D. Martin
Business Statistics	“Business Statistics: A Decision-Making Approach” by David F. Groebner, Patrick W. Shannon, Phillip C. Fry “Statistics for Business and Economics” by Paul Newbold, William L. Carlson, Betty Thorne
Organizational Behavior	“Organizational Behavior” by Stephen P. Robbins, Timothy A. Judge “Organizational Behavior: Improving Performance and Commitment in the Workplace” by Jason A. Colquitt, Jeffrey A. Lepine, Michael J. Wesson

MBA in Marketing

MBA in Marketing Management is a specialised degree programme that focuses on developing the knowledge, skills, and strategies needed to succeed in the field of marketing. The first-sem MBA Marketing Management subject is listed below.

Subject	Best Books
Marketing Management	“Principles of Marketing” by Philip Kotler, Gary Armstrong “Marketing Management” by Philip Kotler, Kevin Lane Keller
Managerial Economics	“Managerial Economics & Business Strategy” by Michael R. Baye, Jeffrey T. Prince “Managerial Economics: Applications, Strategies and Tactics” by James R. McGuigan, R. Charles Moyer, Frederick H. deB. Harris
Financial Accounting	“Financial Accounting” by Jerry J. Weygandt, Donald E. Kieso, Paul D. Kimmel “Financial Accounting: An Introduction to Concepts, Methods, and Uses” by Clyde P. Stickney, Roman L. Weil, Katherine Schipper, Jennifer Francis
Business Statistics	“Business Statistics: A Decision-Making Approach” by David F. Groebner, Patrick W. Shannon, Phillip C. Fry “Statistics for Business and Economics” by Paul Newbold, William L. Carlson, Betty Thorne
Organizational Behavior	“Organizational Behavior” by Stephen P. Robbins, Timothy A. Judge “Organizational Behavior: Improving Performance and Commitment in the Workplace” by Jason A. Colquitt, Jeffrey A. Lepine, Michael J. Wesson

MBA in Human Resource Management

MBA in Human Resource Management is a specialised degree programme that focuses on developing the knowledge, skills, and strategies required to effectively manage human resources within an organisation. The list of first-Semester MBA HR subjects is provided below.

Subject	Best Books
Principles of Management and Organisational Behaviour	“Management: A Practical Introduction” by Angelo Kinicki, Brian K. Williams “Organizational Behavior: Improving Performance and Commitment in the Workplace” by Jason A. Colquitt, Jeffrey A. Lepine, Michael J. Wesson
IT for Managers	“Information Technology for Management: Advancing Sustainable, Profitable Business Growth” by Efraim Turban, Linda Volonino “Management Information Systems: Managing the Digital Firm” by Kenneth C. Laudon, Jane P. Laudon
Human Resource Management	“Human Resource Management” by Gary Dessler “Human Resource Management: Gaining a Competitive Advantage” by Raymond A. Noe, John R. Hollenbeck, Barry Gerhart, Patrick M. Wright
Quantitative Techniques in Management	“Quantitative Methods for Business” by David R. Anderson, Dennis J. Sweeney, Thomas A. Williams, Jeffrey D. Camm, James J. Cochran “Business Statistics: A Decision-Making Approach” by David F. Groebner, Patrick W. Shannon, Phillip C. Fry
Managerial Economics	“Managerial Economics & Business Strategy” by Michael R. Baye, Jeffrey T. Prince “Managerial Economics: Applications, Strategies and Tactics” by James R. McGuigan, R. Charles Moyer, Frederick H. deB. Harris

MBA in Information Technology

MBA in Information Technology is a specialised degree programme that focuses on developing the knowledge, skills, and strategies required to effectively converge management with latest tech within an organisation. The list of first-Semester MBA IT subjects is provided below.

Subject	Best Books
Management Process and Organizational Behavior	Management: A Practical Introduction” by Angelo Kinicki, Brian K. Williams “Organizational Behavior: Improving Performance and Commitment in the Workplace” by Jason A. Colquitt, Jeffrey A. Lepine, Michael J. Wesson
Quantitative Techniques	“Quantitative Techniques for Management” by P. N. Arora “Quantitative Techniques for Managerial Decisions” by R.S. Grewal
Marketing Management for IT products & services	“Information Technology for Management: Advancing Sustainable, Profitable Business Growth” by Efraim Turban, Linda Volonino “Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers” by Geoffrey A. Moore
Relational Data Base Management System	“Database Management Systems” by Raghu Ramakrishnan, Johannes Gehrke “Fundamentals of Database Systems” by Ramez Elmasri, Shamkant B. Navathe
Managerial Economics	“Managerial Economics & Business Strategy” by Michael R. Baye, Jeffrey T. Prince “Managerial Economics: Applications, Strategies and Tactics” by James R. McGuigan, R. Charles Moyer, Frederick H. deB. Harris

Conclusion

So, This is the MBA 1st Semester Syllabus. By understanding its structure, content, and assessment methods, you can transform it into a powerful tool for your academic success. Because this syllabus is not just a list of subjects but it is a map to guide your learning journey. So, utilize it to plan your study approach, identify resources, and connect with your professors. With dedication and a strategic approach, you can master the 1st semester and propel yourself towards achieving your MBA goals.

MBA 1st Semester Syllabus – FAQs

What are the subjects in MBA first semester?

MBA syllabus in first semester includes basic subjects like economics, management, marketing, HR, business communication, organisational behavior, etc. In the second year, the MBA syllabus covers all the specialisation topics of the student like finance, marketing, HR, IT or analytics.

Is first year MBA tough?

MBA being one of the popular courses in India that students opt for is considered a tougher course than any other postgraduate courses. Selection of a student in an MBA college requires good scores in the competitive exams like CAT, which itself is harder than other entrance exams.

What is full form MBA?

MBA full form is “Master of Business Administration”. It is an internationally recognized post-graduate program that equips its students with the necessary skills to make a career in business and management

Is MBA good for future?

An MBA can open up a world of opportunities for you, which is one of the main reasons it’s important. For managerial roles, elite B-school graduates in management are usually preferred by top organisations.