Difference between Head Terms Keywords and Long-Tail Keywords?

In search engine optimization (SEO), understanding the difference between head terms and long-tail keywords is important. Head terms, often referred to as broad keywords, involve a broad range of topics or concepts, resulting in a high search volume but high competition. On the other hand, long-tail keywords, known for their specificity and lower search volume, offer a targeted approach to optimizing content and reaching their audiences. This article states the key differences between these two types of keywords, highlighting their significance in SEO strategies.

What are Head Terms?

Head terms are the main or most important words that describe a topic. They are used to organize information in a library or database. Head terms are also used to create indexes and catalogs. An index is a list of head terms and the pages or locations where they can be found. A catalog is a list of all of the items in a library or database, organized by head term.

For example: “running shoes”, “coffee maker”, “TV” etc.

Importance of Head Terms in SEO

• Discoverability: Head terms have a high search volume, meaning they are commonly searched by users. By targeting head terms, websites can increase their visibility and attract more organic traffic from search engines.
• Keyword Research: Head terms can help identify more specific and relevant long-tail keywords for content optimization.
• Competition: Head terms are highly competitive, as many websites try to rank for them. However, effective optimization, including creating high-quality content and building backlinks, can help websites rank well for head terms.

What are Long-Tail Keywords?

Long-tail keywords are specific and niche keyword phrases that are longer than two or three words. They are typically more descriptive and less competitive than short-tail keywords, which makes them easier to rank for in search engine results pages (SERPs).

For example: “best running shoes for beginners with wide feet”, “top-rated pour-over coffee maker for home”, “65-inch OLED TV with 4K resolution”

Importance of Long-Tail Keywords in SEO

• High Conversion Rates: Customers using long-tail keywords are typically more prepared to purchase your product. They have already done research and know exactly what they want.
• Competition: Targeting long-tail keywords means you face fewer competitors. More general terms face fierce competition, making it difficult for your website to stand out.
• More Leads and Sales: Targeting long-tail keywords can result in more website visitors, leads, and sales.
• Improved SEO: Including long-tail keywords on your website and content can improve your overall SEO performance, increasing your visibility and organic traffic.

Difference Between Head Terms and Long-Tail Keywords

Feature	Head Terms	Long-Tail Keywords
Definition	Main keywords for the core topic	More specific, longer niche keywords
Search Volume	High	Low
Competition	High	Low
Conversion Rate	Lower	Higher
Examples	“women’s shoes,” “laptop,” “TV”	“women’s running shoes under $100,” “best laptop for video editing,” “4K TV with HDR”
Benefits	Easy to rank for, high traffic potential	More targeted traffic, higher conversion rates, less competition
Drawbacks	High competition, lower conversion rates	Lower search volume, more difficult to rank for

Conclusion

Both Head Terms and Long-tail keyword have their own significance in SEO, Head terms is usually used to specifiy a broad range but long-tail keyword specify a in-detail query. Head terms drive more traffic but are harder to rank for, while long-tail keywords are easier to rank for but drive less traffic. A balanced approach to keyword targeting is best, utilizing both head terms and long-tail keywords to capture a wide range of searches and improve overall website traffic.