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Companies Owned by Nike Inc.

Last Updated : 12 Apr, 2024
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Nike, Inc. is a well-known firm that serves the world with the best sports apparel and other things related to sports. Anyway, thanks to its emphasis on performance, great designs, and sharp branding, the company is a vivid example nowadays of the best in the sports business industry. With the name “Blue Ribbon Sports”, Nike bounced into the market in 1964 but was renamed ” Nike” in 1971. The corporation back in the time and still nowadays applies a larger effort to transform the sports style and technology apparel range. Nike provides feeds to several subsidiary brands such as Converse, Jordan Brand, and Hurley so that all the sports, health, and lifestyle interests are addressed to the expectations of the consumers. In doing so, Nike on a global scale symbolizes excellence and performance in a variety of sports games, and its trademark is regarded as a synonym for total satisfaction and inspiration.

Nike Inc. Highlights

Founded

1964 (as Blue Ribbon Sports), rebranded as Nike Inc. in 1971

Headquarters

Beaverton, Oregon, USA

Core Brand

Nike – Leading in athletic footwear, apparel, and equipment

Subsidiary Brands

Converse, Jordan Brand, Hurley, Nike Golf

Acquisitions

Converse (2003), Hurley (2002), Full integration of Nike Golf (2016)

Notable Products

Chuck Taylor All Star (Converse), Air Jordan (Jordan Brand), Golf apparel and footwear (Nike Golf)

Global Influence

Presence in multiple sports and lifestyle markets worldwide

Innovation

Continual advancement in performance, design, and sustainability

Cultural Impact

Iconic branding, endorsements with athletes and celebrities

Revenue

Consistently ranks among top earners in the sportswear industry

Nike Inc. History

Nike Incorporated, originally called Blue Ribbon Sports, was founded in 1964, being known as Nike in 1971. It was branded as global leader of sports clothing and equipment within a short time, promoted for its innovation and groundbreaking items like Cortez and Air Jordan. A whole suite of strategic marketing portfolios and partnerships, along with acquisitions of brands such as Converse and Jordan, ensured brand control. Today, the Nike logo has become the hallmark of excellence in sports apparel and has spearheaded the innovation in the industry through the years.

Nike Inc. Business List

  • Footwear: Design, mass production and marketing of sports shoes for such sports and activities.
  • Apparel: Develop a niche for performance oriented apparels and accessories for different athletes and the general target market alike.
  • Equipment: Make products like balls, bags for carrying, and protective kits.
  • Marketing: Spend on advertising, sponsorships, and partnerships think of which will help in spreading the word about the brand.
  • Retail: Run physical stores as well as an online shop for transactions.
  • Sponsorships: Forge a partnership with athletes and sportsmen for endorsement relations.
  • R&D: Perform research to creatively serve as an inspirational source for innovations in product engineering and technology.
  • Supply Chain: Manage a supply chain which covers sourcing, production and distribution worldwide.
  • Sustainability: An integrated policy framework should be applied for environmental responsibility and labor practices.

Top Companies Owned by Nike

Company Name

Founded

Founder and CEO

Experience

Converse Inc.

Founded: 1908

Founder: Marquis Mills Converse

Converse, established in 1908, acquired by Nike Inc. in 2003. G. Scott Uzzell is the current CEO.

Jordan Brand

Founded: 1984

Founder: Michael Jordan

Jordan Brand, founded in 1984, gained prominence in athletic footwear and apparel. Craig A. Williams is the current CEO.

Hurley International LLC

Founded: 1979

Founder: Bob Hurley Acquired: 2002

Hurley, founded in 1979 by Bob Hurley, became part of Nike Inc. in 2002. Bob Hurley continues to oversee the brand.

Nike Golf

Founded: 1998

Founder:Phil Knight

Nike Golf, established in 1998, focused on golf apparel and footwear until ceasing equipment manufacturing in 2016.

Conclusion

Nike has proven itself to be a pacesetter in the industry of athletic apparel by combining innovation, excellence and cultural influence. Nike’s story is one of ambition and great accomplishments; from a humble beginning as an integrated part of the hobby jogger community known as Blue Ribbon Sports to become the global icon it is today. Inwise with the purposeful acquisitions of and partnerships this company has become a leading brand that offers products for diverse sports as well as lifestyles. The future trend for Nike as the brand focuses on remaining innovative, sustainable, and engaging the consumer base, it is high likely that Nike will continue to rule in globalizing the industry of athleticwear for years to come.

Companies Owned by Nike Inc. – (FAQs)

So what Nike’s mission is about?

To achieve this mission, Nike should pursue both inspiring and innovative efforts to become the number one sports entity among athletes worldwide.

What is Nike’s core product line?

Nike’s top sellers consist of distinguished and widely-known footwear series like the Jordan series, Air Max and Air Force 1 as well as popular apparel items such as the Tech Fleece and DRI FIT performance wear.

Where Nike Products are Manufactured?

Nike brand mostly has it’s products produced in many countries spread around the globe, of which China, Vietnam, and Indonesia has the biggest part of production. To top it up, the company has production operations not only in the U.S. but also in the other countries.

What role does Nike play in sustainability efforts?

Nike has developed programs like relying on eco-friendly materials, decreasing carbon emanation, and backed-up renewable energy.

How does Nike define their position towards society?

Nike is committed to the cause of racial and gender equality, the betterment of our environment along with, the diversification and the inclusion of people of all races and sex.


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