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List of Companies owned by Amazon

Last Updated : 05 Mar, 2024
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List of Companies owned by Amazon: Founded in 1994 as an online bookstore, Amazon has grown into a global e-commerce and cloud computing giant. After going public in 1997 amid the dot-com boom, Amazon used IPO funds to begin acquiring companies. However, the 2000 dot-com crash severely impacted Amazon and its investments. To survive, Amazon limited acquisitions from 2000-2004.

Expansion resumed in 2005 with major digital and media deals. In 2011, Amazon shifted its acquisition strategy to technology startups – especially in voice computing and cloud services. This diversification peaked with 2017’s $13.7 billion purchase of grocery chain Whole Foods – Amazon’s largest deal ever. Through shifts in acquisition focus, Amazon successfully transformed itself from a niche online bookseller to an e-commerce conglomerate.

Today, Amazon’s empire spans web services, digital media, artificial intelligence, and logistics infrastructure among other sectors – built in part through strategic and timely acquisitions over its 28-year journey.

History of Amazon

Amazon was founded in 1994 in Bellevue, Washington by Jeff Bezos. His then-wife MacKenzie Scott was also instrumental in kickstarting operations in Amazon’s early days.

The company began as an humble online book marketplace. Over nearly three decades, it has tremendously diversified its business offerings.

Today, Amazon has established itself as a global, multi-sector conglomerate spanning:

  • Online retail across product categories
  • Cloud computing services
  • Supermarket chains
  • Consumer technology devices
  • Media production and more

But it all started from modest beginnings – an idea from Jeff Bezos to sell books online fueled by dedication from early employees and family. This seed has now blossomed into one of the world’s most valuable companies.

Amazon’s Biggest Acquisitions

Amazon’s largest acquisition to date is grocery chain Whole Foods in 2017 for $13.7 billion. This provided physical retail presence and customer insights to complement their ecommerce business.

Top 10 Amazon Deals by Value:

  • Whole Foods – $13.7 billion (Food, 2017)
  • MGM Studios – $8.5 billion (Media, 2021)
  • Zoox – $1.2 billion (Automotive Tech, 2020)
  • Zappos – $1.2 billion (Ecommerce, 2009)
  • Ring – $970 million (Home Security, 2018)
  • Twitch – $970 million (Live Streaming, 2014)
  • Kiva Systems – $775 million (Robotics, 2012)
  • PillPack – $753 million (Healthtech, 2018)
  • Souq – $580 million (Ecommerce, 2017)
  • Quidsi – $545 million (Ecommerce, 2010)

With major moves into groceries, media, cloud services and healthtech, Amazon dominates multiple emerging tech sectors through strategic mega-deals.

Also Read About: Top 10 Applications of Robotics in 2024

List of Companies Owned by Amazon

Here’s the list of all the companies owned by Amazon:

Number

Company

Acquired On

1

Bookpages

April 27, 1998

2

Telebook

April 27, 1998

3

IMDb

April 27, 1998

4

Junglee

August 4, 1998

5

PlanetAll

August 4, 1998

6

LiveBid.com

April 12, 1999

7

Accept.com

April 27, 1999

8

Alexa Internet

April 27, 1999

9

e-Niche Incorporated

April 27, 1999

10

Convergence Corporation

October 4, 1999

11

Tool Crib of the North

November 9, 1999

12

Back to Basics Toys

November 30, 1999

13

Leep Technology Inc.

December 31, 1999

14

MindCorps Incorporated

1999

15

Egghead Software

December 5, 2001

16

OurHouse.com

December 2001

17

Joyo.com

August 19, 2004

18

BookSurge

April 4, 2005

19

Mobipocket

April 21, 2005

20

CustomFlix

July 6, 2005

21

smallparts.com

2005

22

Shopbop

February 27, 2006

23

TextPayMe

October 1, 2006

24

Digital Photography Review

May 14, 2007

25

Brilliance Audio

May 23, 2007

26

Withoutabox

January 16, 2008

27

Audible

January 28, 2008

28

Fabric.com

June 25, 2008

29

AbeBooks

August 1, 2008

30

Shelfari

August 26, 2008

31

Reflexive Entertainment

October 21, 2008

32

Box Office Mojo

December 17, 2008

33

Lexcycle

April 27, 2009

34

SnapTell

June 18, 2009

35

Zappos

November 2, 2009

36

Touchco

February 3, 2010

37

Woot

July 2, 2010

38

Amie Street

September 8, 2010

39

BuyVIP

October 4, 2010

40

Quidsi

November 8, 2010

41

Toby Press

November 18, 2010

42

LoveFilm

January 20, 2011

43

The Book Depository

July 4, 2011

44

Pushbutton

July 28, 2011

45

Yap

September 2011

46

Double Helix Games

September 5, 2011

47

Teachstreet

February 2, 2012

48

Kiva Systems

March 19, 2012

49

Evi

April 17, 2012

50

Avalon Books

April 17, 2012

51

UpNext

July 2, 2012

52

IVONA Software

January 24, 2013

53

Goodreads

March 28, 2013

54

Liquavista

May 13, 2013

55

TenMarks Education, Inc.

October 10, 2013

56

ComiXology

April 10, 2014

57

Amiato

May 2014

58

Twitch Interactive

August 25, 2014

59

Rooftop Media

August 25, 2014

60

GoodGame

December 9, 2014

61

Annapurna Labs

January 22, 2015

62

2lemetry

March 12, 2015

63

Shoefitr

April 10, 2015

64

ClusterK

April 29, 2015

65

AppThwack

July 14, 2015

66

Elemental Technologies

September 3, 2015

67

Safaba Translation Systems

September 25, 2015

68

Biba Systems

September 2015

69

Orbeus

December 1, 2015

70

Colis Privé

January 11, 2016

71

NICE

February 12, 2016

72

Emvantage Payments

February 16, 2016

73

Cloud9 IDE

July 14, 2016

74

Curse, Inc.

August 16, 2016

75

Westland

October 28, 2016

76

Partpic

November 2, 2016

77

harvest.ai

January 9, 2017

78

Thinkbox Software

March 6, 2017

79

Do.com

March 8, 2017

80

Whole Foods Market

June 16, 2017

81

Souq.com

July 3, 2017

82

Graphiq

July 20, 2017

83

GameSparks

July 28, 2017

84

Wing.ae

September 6, 2017

85

Body Labs

October 3, 2017

86

Goo Technologies

November 28, 2017

87

Dispatch

November 2017

88

Blink Home

December 2017

89

Sqrrl

January 23, 2018

90

Ring

February 27, 2018

91

PillPack

June 28, 2018

92

Tapzo

August 28, 2018

93

CloudEndure

January 10, 2019

94

TSO Logic

January 14, 2019

95

Eero

February 11, 2019

96

Canvas Technology

April 10, 2019

97

Sizmek Ad Server and Sizmek Dynamic…

May 31, 2019

98

Bebo

June 18, 2019

99

E8 Storage

July 31, 2019

100

IGDB

September 17, 2019

101

INLT

September 24, 2019

102

Zoox

June 26, 2020

103

Wondery

December 30, 2020

104

Umbra 3D

January 22, 2021

105

Metro-Goldwyn-Mayer

May 26, 2021

106

Art19

June 24, 2021

107

Wickr

June 25, 2021

108

Veeqo

November 1, 2021

109

Strio.AI

March 7, 2022

110

GlowRoad

April 21, 2022

111

One Medical

July 21, 2022

112

Cloostermans

September 9, 2022

113

Spirit.ai

November 22, 2022

114

Fig

August 28, 2023

Top Companies Owned By Amazon

Amazon undoubtedly dominates as the world’s largest online retailer for books, electronics, home essentials and almost anything imaginable at competitive rates. However, over its 28-year journey, Amazon has strategically acquired major consumer brands across diverse sectors.

The above comprise just a few of the household names that now reside within Amazon’s expanding empire, alongside Amazon Web Services cloud computing arm. Through key mergers spanning retail, media, technology and healthcare, Amazon has gradually built outstanding vertical depth and remarkable influence across industries.

1. Whole Foods

  • Founded in 1978 as SaferWay, Whole Foods Market is the largest organic food retailer in the US, Canada and UK with over 500 stores. Pre-acquisition, Whole Foods was an independent public company valued at nearly $10 billion.
  • When Amazon acquired Whole Foods for $13.7 billion in 2017 – its largest deal ever – it marked Amazon’s inaugural foray into physical grocery retail.
  • The move aligned with Amazon’s strategy to integrate offline and online shopping. Post-merger, Amazon lowered Whole Foods’ prices, shed its “Whole Paycheck” image and interlinked Prime member perks across its ecommerce platform and Whole Foods store network.
  • The blockbuster Whole Foods deal landed Amazon an established brand, vast real estate and direct access to high-value shoppers as it accelerates its footprint in grocery ecommerce alongside brick-and-mortar sales.
  • The synergies continue to evolve three years later as Amazon leverages the merger to reimagine the next generation phydigital retail experience.

2. Zappos

  • Zappos began in 1999 as Shoesite.com – an online retailer specialized in footwear and apparel. It was renamed after the Spanish word for shoes ‘zapatos’ shortly after.
  • Within a decade, Zappos had become a major player still operating independently. However, in 2009 Amazon acquired the company through a cash and stock deal totaling $1.2 billion by closing.
  • Reports indicate Amazon initially saw Zappos as a threat. It tried acquiring Zappos unsuccessfully in 2007 before launching its own Endless.com shoe ecommerce portal. However, by 2012 Amazon had to shut Endless while committing completely to growing Zappos.
  • For Amazon, bringing Zappos into its fold in 2009 marked its first billion-dollar acquisition while neutralizing a competitor. It provided Amazon an established fashion ecommerce brand and access to the lucrative apparel segment beyond just books and electronics.
  • Now wholly owned by Amazon, Zappos does over $2 billion in yearly revenues upselling shoes and clothing to style-focused shoppers through superior customer service and loyalty perks.

3. PillPack

  • PillPack, founded in 2013, is an online pharmacy that pre-sorts medications by dose and delivers to customers’ homes.
  • In 2018, Amazon acquired PillPack for $753 million seeking to aggressively expand into pharmaceutical ecommerce and delivery in the United States.
  • Post-acquisition, PillPack continues to operate as an independent brand under Amazon, leveraging expansive fulfillment infrastructure for convenient overnight shipping of medications nationwide.
  • The merger provided Amazon deep expertise in handling prescriptions through an existing team while enabling PillPack to scale rapidly. It signaled ominous competition for traditional pharmacies.
  • Together with Amazon’s vast reach and logistics network, PillPack poses to disrupt pharmacy chains by facilitating seamless medicine procurement and adherence via web and mobile apps.
  • The deal marked another major investment, after WholeFoods and Zappos, in adding new high-value verticals to Amazon’s burgeoning commerce empire.

4. Twitch Interactive

  • Twitch is a live video streaming platform for gamers. It allows people to broadcast their gameplay in real-time for audiences to interact and watch.
  • Launched in 2011, Twitch had cultivated a devoted community of over 55 million monthly viewers by 2014. It was especially dominant among popular genres like eSports tournaments.
  • In 2014, Amazon acquired Twitch for $970 million to deep dive into video games and harness web streaming – two fast-growing entertainment mediums.
  • Bringing Twitch’s passionate gaming fanbase into the fold presented Amazon cross-selling opportunities and better engagement of young consumers. As part of Amazon, Twitch has continued to grow its monthly active user base while collaborating with Prime on premium content and shopping perks.
  • For Amazon, the Twitch deal marked a foray into endemic, gaming-specific video verticals and communities for long-term competitive advantage.

5. IMDb

Launched in 1990, IMDb (Internet Movie Database) is a exhaustive online encyclopedia for films and TV shows. It provides:

  • Plot summaries and analysis
  • Cast/crew profiles
  • User reviews and ratings
  • Parents guides with age ratings

Trivia and technical specifications

In 1998, a fledgling Amazon acquired IMDb for $55 million through a three-company deal. IMDb became one of the first and most prominent additions to Amazon’s portfolio.

The acquisition provided rich metadata on actors, movies and shows. Besides drawing advertisers for Amazon’s websites, data synergies significantly benefited recommendations on Amazon marketplaces over the years.

Now wholly owned by Amazon, IMDb remains a definitive destination for information on entertainment titles consumed by millions monthly even today after almost 25 years – making it among Amazon’s most successful purchases driving long-term value.

Company Name

Acquired In

Founder

Whole Foods

June 16, 2017

John Mackey

Zappos

November 2, 2009

Nick Swinmurn

PillPack

June 28, 2018

TJ Parker and Elliot Cohen

Twitch Interactive

August 25, 2014

Emmett Shear, Justin Kan, Michael Seibel, Kyle Vogt

IMDb

April 27, 1998

Col Needham

Conclusion

Amazon has become ubiquitous as the world’s largest online retailer offering competitive pricing on virtually anything. However, many popular consumer brands across diverse sectors also reside within Amazon’s portfolio.

So next time you come across a brand name online or in the real world, there’s a chance it is now an Amazon subsidiary powering wider ambitions. The company has implemented quiet yet calculated moves to slowly capture diverse consumer segments and channels outside its original online retail identify.

Frequently Asked Questions (FAQs)

Which companies does Amazon own?

Amazon has more than 100 subsidiaries under its umbrella, including well-known names like Amazon Web Services, Audible, Diapers.com, Goodreads, IMDb, Kiva Systems (now Amazon Robotics), One Medical, Shopbop, Teachstreet, Twitch, Zappos, and Zoox.

Does Amazon have ownership of Google?

No, Amazon does not own Google. Google is under the parent holding company known as Alphabet.

How many companies does Jeff Bezos possess?

Jeff Bezos, the CEO of Amazon and widely recognized as the richest person globally, boasts an estimated net worth of US$129.9 billion. He made history by becoming the first person to surpass the US$100 billion mark.

Who are the owners of Amazon?

The Bezos family, particularly Jeff Bezos and his former wife Mackenzie Scott, co-founded Amazon. They are a notable American family deeply involved in both business and philanthropy.

Who holds the largest ownership stake in Amazon?

Even after recent sales, Jeff Bezos maintains the position as the largest shareholder of Amazon, owning a 9.56% stake. Institutional investors and index funds, such as Vanguard, Invesco (IVZ), and Fidelity (FIS), follow as the next significant stakeholders.



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