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Apple’s AI Features Making Their Way to iPhones: What’s Coming Soon

Last Updated : 06 Feb, 2024
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In the last year or two, many amazing artificial intelligence (AI) tools have been popping up. People have been wondering when Apple will join in. Well, now we finally know!

With the growing competition in the tech industry, AI has become an essential component of the latest gadgets and devices. For the last two years, people have eagerly awaited Apple’s entry into the field of artificial intelligence (AI). There is finally some relief, with Apple CEO Tim Cook revealing in a recent earnings call that AI is soon to be there in Apple devices. This has caused a wave of excitement amongst people wondering about the AI features Apple is gearing up.

Generative AI Coming Soon

Tim Cook suggested a big chance for Apple with generative AI. This is an area the company has been quietly focusing on. Though not fully detailed, it’s expected to debut at Apple’s Worldwide Developers Conference (WWDC) in June. The upcoming AI upgrade is anticipated to be a significant milestone in Apple’s journey.

Smarter Siri

According to reports, the new Siri upgrade in iOS 18 will be a major stepping stone for the voice assistant, making it more powerful and conversational. iOS 18 Apple’s biggest update, will mostly include a significant Siri upgrade, bringing a new side to the virtual assistant landscape. This could potentially revolutionize the way we interact with our devices and could have a significant impact on the future of virtual assistants. It will be interesting to see how the new Siri upgrade will affect the overall user experience and if it will set a new standard for voice assistants.

AI in Messaging and Music

As Apple continues to innovate and improve its products, the integration of AI-based enhancements is becoming more and more prevalent. Other Apple domains, including Messages, Apple Music, and Pages, are expected to have AI-based enhancements, and users can look forward to even more streamlined and personalized interactions with their devices. The generative AI’s impact is expected to extend its reach across various aspects of the iPhone experience.

Apple’s Approach to Generative AI

This delayed entry of Apple into the generative AI space is being linked to its commitment to privacy and security. Unlike any of its competitors, Apple is taking time to make sure that its AI tools are safe for its users. This is a reflection of the company’s emphasis on quality over haste. As the world becomes increasingly reliant on AI technology, it’s important that companies prioritise safety and security over speed and convenience.

Conclusion

As the world becomes increasingly reliant on AI technology, it’s important that companies prioritize safety and security over speed and convenience. Tim Cook mentioned Apple will continue to invest more in generative AI in the future. With the integration of AI features in iPhones, users can expect a shift in how they interact with their devices. The possibilities are endless, and it is exciting to see what Apple has in store for its users. Apple’s approach towards AI is sure to set it apart from the competition in the coming years.


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