10 Best AI Tools for Public Relations in 2024 [Free + Paid]

In today’s technological era, we can use Artificial Intelligence for almost everything. Even public relations agencies can utilize it to save time and reduce their workload. These AI tools for public relations make tasks easier and find new ways to make brands more visible and engaging. Here, we’ll look at the Best AI tools for Public Relations.

AI isn’t just chatbots and image makers; it has a lot of powerful tools to aid with Public relations. Whether it’s making content or organizing work, AI tools can help with a lot of Public Relations tasks.

Best AI Tools for Public Relations in 2024

1. Otter AI

Otter AI is a great AI tools for Public Relations because it makes transcribing meetings and interviews super easy. You just record your conversations, and Otter magically turns them into written text in real-time. This is awesome for capturing important discussions during client meetings or interviews.

Plus, Otter can summarize the meeting notes afterward, so you don’t have to spend ages going through everything. It works with platforms like Zoom and Google Meet, and you can even try it out for free.

Link: https://otter.ai/real-time

Features:

• Helps with Real-time transcription.
• It takes meeting notes, saving time and making it easier to find important information.
• Otter AI works easily with popular meeting platforms like Zoom and Google Meet.
• You can use Otter for free or upgrade to access more features.

Pros:

• Takes notes from meetings with accuracy.
• Gives precise and accurate results
• Helps in note-taking and summarizing

Cons:

• Sometimes, it does not give accurate results
• Advanced features require a subscription

2. Brandwatch

Brandwatch is a great AI tools for Public Relations because it keeps an eye on what people say about your brand online. It checks words and pictures on different websites and social media. It also figures out if people are saying nice things, bad things, or just okay things about your brand.

For PR agencies, Brandwatch is super helpful. It checks all sorts of places like Facebook, YouTube, and Twitter. Plus, it helps you make plans for what kind of content to make to connect better with your audience.

Link: https://www.brandwatch.com/

Features:

• Does Media Monitoring on all platforms.
• Checks Public review on social media applications
• Helps in making content strategy.

Pros:

• Advanced Monitoring across mobile apps.
• Can make a content strategy

Cons:

• Complex tool to get familiarized with.
• It has expensive subscription plans, which many cannot afford.

3. Canva

Canva is a really helpful AI tools for Public Relations because it lets you create beautiful visuals to share your news and messages. With Canva, you can make graphics for social media, presentations, and press releases.

Canva has lots of images and fonts to choose from, so you can make your stuff look really good. You can also work with your team on projects, which makes everything easier.

Link: https://www.canva.com/

Features:

• Provides a large number of templates
• Has thousands of stock images in the library
• Export and Share images and content freely.

Pros:

• Easy to use: Canva’s website is easy to navigate, so you can make designs without any trouble.
• There are tons of templates and tools in Canva to choose from.

Cons:

• The free version doesn’t provide many features
• Non-copyright content is hard to find.

4. ChatGPT

ChatGPT is a good AI tools for public relations because it can do a lot of things to make PR work easier. It can write drafts for press releases, social media posts, and blogs based on what you tell it. It can also help you reach out to journalists and influencers by writing personalized emails. ChatGPT can assist in writing statements and responses quickly.

Link: https://chat.openai.com/

Features:

• You can converse and make your content
• Use it for drafting text, brainstorming, and research.
• Works well with messaging apps and platforms.

Pros:

• Helps with writing content, finding information and giving ideas.
• Customize your chatgpt according to your wishes.

Cons:

• There are privacy issues, so it is essential to read terms and conditions.
• It doesn’t know anything past January 2022.

5. Midjourney

Midjourney is an AI tools for Public Relations that helps you create images using text commands. It’s handy for creative professionals who need inspiration for their work. You can give Midjourney a detailed prompt through Discord, and it will generate an image for you.

Midjourney uses images from the internet. Midjourney is one of the best AI tools for Public Relations because it can conceptualize images for PR campaigns or design projects.

Link: https://www.midjourney.com

Features:

• Can Generate images from text prompts.
• Can work with discord commands.
• Choose from various templates and characters for image creation.

Pros:

• Text-to-image and image-to-image generation.
• Can visualize anything in a creative way.

Cons:

• Outputs are not always accurate.
• May have copyright issues, as images are sourced from the internet.

6. Synthesia

Synthesia helps you to create videos without needing advanced editing skills or expensive gear. It is one of the best AI tools for public relations because it can make campaigns that require visual content, such as product demonstrations, client reviews, or promotional videos.

With Synthesia, you can easily create pleasing videos that help capture the attention of your audience and successfully deliver your message.

Link: https://www.synthesia.io/

Features:

• Make videos without fancy equipment.
• Choose from various characters and languages for your videos.
• Budget-friendly plans start at $22.50 per month.

Pros:

• Affordable: Making videos with Synthesia won’t be out of budget.
• Multilingual: You can create videos in over 120 languages

Cons:

• Limited control: You do not have as much control over your videos.
• Clear Instructions: It requires instructions in detail to provide a satisfactory output.

7. DeepL

DeepL Translate is an invaluable asset for PR professionals, particularly when it comes to reaching global audiences. This AI tools for Public Relations facilitates seamless communication by accurately translating text and documents into various languages. Whether it’s crafting press releases or articles, DeepL Translate ensures that your messages resonate effectively across diverse linguistic landscapes. By incorporating this powerful AI tool into their workflow, PR practitioners can expand their reach, engage international clients, and amplify the impact of their campaigns with unparalleled efficiency and precision.

Link: https://www.deepl.com/en/translator

Features:

• Provides precise translations into multiple languages.
• Translate text, documents, and presentations.
• Accessible from computers, phones, and as a Chrome extension.

Pros:

• Accurate translations: DeepL uses advanced AI to give precise translations almost like a human.
• Handles various files: You can translate not just text but also whole documents like PDFs and Word files.

Cons:

• Not perfect: Though great, DeepL can make errors sometimes, especially with complex content.
• Limited languages: It does not support many languages.

8. Jasper AI

Jasper AI is a handy AI tools for Public Relations, making content creation and optimization easier. It’s like having a smart assistant that helps professionals in marketing and PR write engaging content for campaigns. With Jasper, you can detect user intent and sentiment using its advanced NLP algorithms, ensuring your content resonates with your audience.

Link: https://www.jasper.ai/

Features:

• Company Knowledge: Provides insights into your brand and industry.
• Team Acceleration: Facilitates collaboration and project management.
• AI-assisted content: Helps in creating engaging and relevant content.
• Analytics & Insights: Offers data-driven insights for strategy improvement.

Pros:

• Effortless content generation for everyone.
• Accurate detection of user intent and reviews.

Cons:

• Expensive, particularly for advanced features.
• Requires significant input for generating quality content.

9. Hints AI

Hints, one of the premier AI tools for Public Relations, stands out as a game-changer in streamlining tasks and optimizing workflow efficiency. This innovative tool seamlessly integrates with all major applications and chat platforms, functioning as a digital assistant that simplifies the intricacies of PR management. By harnessing the power of AI, Hints offers a user-friendly interface where professionals can effortlessly organize tasks, schedules, and crucial information, all within a centralized platform. Its voice-recognition feature enables users to dictate commands and notes, eliminating the need for manual typing and thus enhancing productivity.

With Hints, PR professionals can navigate their responsibilities with ease, leveraging its intuitive functionalities to drive impactful campaigns and foster stronger brand engagement., from to-do lists to notes, deals, and appointments. It’s convenient because you can talk to it instead of typing, saving time.

Link: https://hints.so/

Features:

• Works with your favorite apps and chats.
• Talk instead of type for task management.
• Keep track of tasks, notes, and appointments in one place.

Pros:

• Works with popular apps: Hints works with apps like Notion, WhatsApp, and Google Calendar, making it user-friendly.
• Voice recognition: You can talk to Hints instead of typing, which is helpful if you’re busy or dislike typing.

Cons:

• Limited app compatibility: Although Hints works with many apps, it may not support all the ones you use.
• Learning curve: Setting up Hints to your liking may be challenging, especially for those new to AI tools.

10. Looka

Looka stands out as an invaluable AI tools for Public Relations professionals seeking to elevate their brand presence effortlessly. This versatile platform empowers users to craft captivating brand logos and identities even without prior design expertise. By simply providing detailed instructions and preferred color schemes to Looka’s AI, users gain access to a diverse array of logo options tailored to their specifications.

Furthermore, Looka facilitates seamless customization, enabling users to refine designs to align perfectly with their brand’s aesthetic. Beyond logo creation, Looka extends its utility by aiding in the development of other essential brand assets such as business cards and social media profiles, ensuring a consistently professional appearance across all touchpoints

Link: https://looka.com/

Features:

• Make your brand logo without design skills.
• Customize logo options to match your style.
• Create other brand materials like business cards and social media profiles.

Pros:

• Looka website is easy to use, so anyone can create a nice logo.
• Looka AI technology produces lots of logo designs efficiently.
• Variety of options to choose from.

Cons:

• Lack of uniqueness: Some designs may resemble others, making your logo less distinct.
• Limited customization: While you can make some changes, your logo may not be unique.
• Costs: Although Looka offers a free version, certain features require a paid subscription, which may not suit everyone.

Conclusion

Using AI tools for Public Relations is not just a temporary trend; it’s a helpful addition that can make a big difference in how you work. While these tools can’t do everything for you, they act like digital helpers, making your job easier.

Adding AI tools to your Public Relations strategy can boost your work. They can do things like handle repetitive tasks, understand your audience better, and create interesting content. AI tools won’t replace PR teams. Instead, they work alongside them, making their work smoother.

Best AI Tools for Public Relations – FAQs

Can AI tools replace human PR professionals?

No, AI tools cannot replace human PR professionals. They can help with the work, but not replace.

How much do AI tools for PR cost?

The cost of AI tools for PR depends on the tool and the plans.

Are AI tools for PR safe?

Yes, AI tools for PR are safe to use.

Do I need technical skills to use AI tools for PR?

No, most AI tools can be easily used with a little practise.

Can AI tools for PR work with other apps?

Yes, many AI tools can work with various apps.