5 Powerful Marketing Lessons To Learn From Maggi

What will you cook when you are hungry and want something instantly? Most probably, Maggi, right? 

Yes, the 2-minute instant food, that can never actually be cooked under 2 minutes, to be honest. Well, how do you like your Maggi? Piping hot soupy, spicy and dry, with vegetables or the one lying in the corner of your lunch box? It’s the one thing you never regret eating and enjoy every single bit of it. But it became a really challenging time not just for the company, but for the consumers as well when Maggi was banned over claims of it containing excessive lead in 2015.

But the moment the company was given a green flag from food certification agencies, it again claimed its place in the market again and even strongly. The company, ‘Maggi’ was originated in 1884 and was acquired by Nestle in 1947. By now the company has a number of competitors but none of them are near to Maggi’s instant noodles in be it terms of popularity or marketing. People do try other brands as well, but they always get back to Maggi.

Have you ever noticed how is it done and how you barely think of any other instant noodle over Maggi? It’s the magic of brilliant marketing strategies there and that other brands and people in the marketing sector can learn from Maggi. So, here are 5 Powerful Marketing Lessons to Learn from Maggi:

1. Know Your Consumers Well

The first rule of marketing is to know your consumer base/audience. You have to be as specific as you can and Maggi has been doing this for decades now. That can be better understood by the following bullets:

• Targeted advertisements for different age groups
• Pocket-friendly pricing
• Acknowledgment of different recipes loved by consumers

Maggi’s smart tactics of covering as much advertisement space as possible are one of the reasons it is the number one choice and has an honest consumer base.

2. Utilize Emotions in Promotions

When you eat something that is packaged, you remain conscious and feel guilty of having that ‘Unhealthy Food’. Maggi smartly tackles the concern with its tagline, “Taste Bhi, Health Bhi“. There is an emotional bonding of consumers as generations have been eating Maggi and the company fully utilizes this opportunity.

For instance, one of the major emotions that are quickly linked with the product is ‘Nostalgia’ as Maggi has been the favorite escape from the hostel’s food that nobody likes. It also has great childhood attachments and though it is majorly shown being cooked by mothers, alongside the campaigns also present that it can be cooked by anyone with no fear of it getting bad in taste.

3. Be As Diverse As Your Consumers

Maggi can be found from hills to plains and wherever you eat it, the taste is different and has its own uniqueness. Now it has a range of noodles as per the consumers, which means it is now as diverse as the consumers who love Maggi. The ‘Atta Noodles‘ by Maggi has been one of the major stamps in the market for the product.

Timely, there have been ad campaigns for people who have different tastes, from spicy to mild ones, the company’s marketing plans target each one. Also from the packaging aspect, there is a full range. If you want to eat now for once, there is a smaller packet that may cost you around 12 rupees and for a group of people or a family, there is a family pack of Maggi.

4. Endorsement By Celebrities

Companies usually utilize the fandom of movie stars as it helps them increase their reach and sales of products. Maggi has also not confined itself from the privilege. So, do you remember the ‘2 Minute Mein Khushiyan’ campaign featuring the Bollywood superstar Amitabh Bachchan or the one for the ‘Chhotu Maggi‘ of 5 rupees in which he narrates the story of Laakhan coming first in the race?

Not just Amitabh Bachchan but one of the campaigns for ‘Oats Maggi‘ features Madhuri Dixit who could be seen making her family do exercise in the morning giving it the ‘Fitness Touch‘. So, you know when it comes to marketing every single bit of each factor can be utilized. 

5. The Revival Advertisement Strategies

It was a heart-wrenching time for Maggi lover when the yellow packets had gone missing from the shelves on the shops for months over a controversy. But Maggi made a comeback with its revival ad strategy of ‘#WeMissYouToo‘ with the pleasing background music of ‘Dil Khush Khush Khusham’.

Do you remember replacing your packets of Maggi with a different brand of noodles? Yet, no doubt that Maggi’s revival campaign had been a huge success as the product successfully reclaimed its place in the market leaving its rivals way behind.

This is how inspiring Maggi’s marketing journey has been and there’s so much to learn from the brand’s marketing. This is the successful trial of finding out gaps and filling them with campaigns so that the product seems like a necessity for the consumers. And that’s how the product not just stays on your plate, but your heart as well!