Zepto Pass Hits 1 Million Subscribers in Just One Week

Zepto, the leading player in the quick commerce space, has taken the industry by storm with the phenomenal success of its recently launched loyalty program, Zepto Pass. Within a mere week of its debut, the program has garnered a staggering 1 million subscribers, highlighting the growing consumer demand for convenience and value in the grocery shopping experience.

In Short

• Zepto Pass, the new digital subscription service, has reached 1 million subscribers within a week of its launch.
• The rapid growth indicates a strong market demand and user acceptance.
• Experts believe this could be a game-changer in the digital subscription industry.

What is Zepto Pass?

Zepto Pass is a game-changer in the world of grocery shopping. This newly launched loyalty program by Zepto, a leading quick commerce player, offers unlimited free deliveries and exciting discounts on groceries. With an introductory price of just Rs 19, Zepto Pass is attracting millions of users seeking a convenient and cost-effective way to shop for groceries.

Zepto Pass Hits 1 Million Subscribers

Quick commerce giant Zepto celebrates a major win as their new loyalty program, Zepto Pass, surpasses 1 million subscribers within just a week of launch. The program’s appeal lies in its attractive price point (starting at Rs 19) and enticing benefits like unlimited free deliveries and grocery discounts, making it a hit with convenience-seeking consumers. This remarkable achievement solidifies Zepto’s position as a frontrunner in the competitive quick commerce space.

How to Use Zepto Pass

Step 1: Download the Zepto App and Sign Up/Log In.

Step 2: Go to “Zepto Pass” and Choose Your Tier (Basic or Premium).

Step 3: Subscribe Using the On-Screen Instructions.

Step 4: Shop As Usual and Select “Zepto Pass” at Checkout.

Step 5: Enjoy Free Deliveries or Discounts (Depending on Your Tier).

Benefits of Zepto Pass for Customers?

Zepto Pass caters to the evolving needs of today’s consumers, offering a multitude of benefits:

• Cost Savings: The program’s free delivery perk eliminates individual delivery charges, leading to significant cost savings over time, especially for frequent grocery shoppers.
• Enhanced Value: The added discounts on groceries further enhance the savings potential, making Zepto an even more attractive option for budget-conscious customers.
• Convenience: Unlimited free deliveries ensure a seamless and hassle-free shopping experience, eliminating the need to worry about additional delivery costs.
• Time Efficiency: By offering quick delivery within minutes, Zepto Pass allows customers to save valuable time and effort, making grocery shopping a breeze.

Zepto Pass Benefit for the Company

The phenomenal success of Zepto Pass transcends attracting new customers. The program offers several strategic advantages for Zepto:

• Increased User Retention: The program incentivizes users to return to the platform more frequently by offering exclusive benefits, fostering long-term customer loyalty.
• Boosted Customer Lifetime Value: By encouraging higher order values through discounts and free deliveries, Zepto Pass increases the average revenue generated per customer over time.
• Competitive Edge: The program strengthens Zepto’s position in the market by providing a compelling value proposition that differentiates it from competitors.

Difference Between Zepto Pass and Other Grocery Delivery Services

Feature	Zepto Pass	Bigbasket Basket Club	Instacart Express	Dunzo Club	Swiggy Genie+
Subscription Fee (Monthly)	Rs 19 (Basic), Rs 39 (Premium)	Rs 99	$9.99	Rs 199	Rs 149
Delivery Fee	Free on orders above minimum value (varies)	Free on orders above Rs 1000	Free on orders above $35	Free on orders above Rs 199	Free on orders above Rs 600
Discounts	Up to 20% on all groceries (Premium)	Up to 15% on private brands	Up to 5% on all items	Up to 10% on selected categories	Up to 10% on selected categories
Minimum order value for free delivery	Varies	Rs 1000	Varies	Rs 199	Rs 600
Focus	Groceries	Groceries, household essentials	Groceries, household essentials	Groceries, household essentials, other categories	Groceries, household essentials, other categories

This table compares Zepto Pass with popular grocery delivery services in India. Prices and features may vary based on location and individual service offerings.

It’s important to note that minimum order values and discount percentages can change frequently. Always check the official website or app of the specific service for the latest information.

Conclusion

The phenomenal success of Zepto Pass within its first week signifies a significant shift in consumer preferences towards convenience and value-driven grocery shopping experiences. Zepto’s strategic offering has not only attracted a million new subscribers but also solidified its position as a frontrunner in the competitive quick commerce market. As the program continues to evolve, it will be fascinating to witness how Zepto Pass shapes the future of grocery shopping in the years to come.

Frequently Asked Questions – Zepto Pass

Is Zepto doing well?

Yes, Zepto’s recent launch of Zepto Pass with over 1 million sign-ups in a week indicates strong customer reception and potential for growth.

What is the Zepto Pass price?

Zepto Pass offers two tiers: Basic (unlimited free deliveries) at Rs 19 per month and Premium (unlimited deliveries + up to 20% discount) at Rs 39 per month. (Introductory prices may apply)

What is Zepto Pass membership?

Zepto Pass is a subscription program offering benefits like free deliveries and discounts on groceries for a monthly fee.

Who is the CEO of Zepto?

Aadit Palicha is the co-founder and CEO of Zepto.