What is the main search engine in India?

The main search engine in India, by a significant margin, is Google.

According to various sources, including Statcounter Global Stats and Similarweb, Google holds a market share of approximately 98% in India from January 23 – January 24, dwarfing other search engines like Bing, Yahoo, and DuckDuckGo. This Authority is likely due to several factors, including:

• Early entry: Google entered the Indian market early and established itself as the go-to search engine for many users.
• Relevance: Google’s algorithms are constantly evolving to provide the most relevant and helpful results for users, which matches well with Indian audiences.
• Accessibility: Google offers its services in multiple Indian languages, making it easy to access a wider user base.
• Integration with other Google products: Many popular services like Gmail, YouTube, and Google Maps are integrated with Google Search, further solidifying its position in the Indian market.

While other search engines exist in India, Google remains the clear winner, capturing the vast majority of search traffic in the country.