10 Best Social Media Management Tools for Small Businesses

Using a social media management tool can help an individual (or group of users) manage one or more social media profiles across platforms more successfully. These tools might be anything from straightforward post-scheduling applications to all-inclusive AI-powered systems that can manage everything from content creation and posting to moderation and reporting of comments.

You can manage all aspects of your social media presence with just one app using the finest social media management tools. You can concentrate on producing the sort of material that your audience enjoys by automating, analyzing, and managing social media accounts.

10 Best Social Media Management Tools for Small Businesses

The finest social media management solution for small businesses is Zoho Social, which offers excellent tools for organizing, listening, and interacting. On the other hand, Sendible has excellent capabilities, while Hootsuite is a good option for individual users. On the other hand, even though they are all popular tools, each platform on our list offers something special.

Buffer

One of the most established social media tools, Buffer has undergone several upgrades to stay current with the times while still focusing mostly on post-scheduling. It now includes an AI assistant and can handle all the usual AI content generation tasks, including creating posts and rewording your drafts.

FEATURES

• When posting on different social media networks, users may choose the day and time that their content will be seen.
• When planned posts are queued, Buffer automatically fills them in at the predetermined time.
• About the time zones of their intended audience, users may plan when their postings should be published.

PROS

• Effective scheduling and management of social media postings is made simple for users via an easy-to-use interface.
• A single dashboard may be used by users to handle all of their social media accounts thanks to integration with various platforms.

CONS

• In contrast to subscription plans, the free edition only provides a restricted amount of analytics.
• Larger teams or companies with complex social media management requirements may find pricing to be quite expensive.

PRICING

• Free for individuals.
• For professionals $6/ month for 1 channel.
• For teams $12/ month for 1 channel.
• For Agency $120/ month for 10 channels.

Link: https://buffer.com/

Hootsuite

Users may keep an eye on real-time interactions taking place on many social media sites using Hootsuite. This includes brand mentions, pertinent keyword mentions, and industry trends. To keep track of mentions, hashtags, or keywords associated with their business, users can create custom streams.

FEATURES

• To track particular phrases, hashtags, or mentions on various social media networks, users can design personalized streams in Hootsuite.
• Users can instantly access new mentions or chats since these streams are updated in real time.
• Provides resources to interact with viewers straight from the platform.

PROS

• Businesses can keep track of brand mentions to learn more about what people are saying about their brand online.
• Without having to navigate between several social media accounts, users can effectively manage interactions with their audience.

CONS

• It could take some time to get used to the Hootsuite interface before making full use of the monitoring tools.
• Certain advanced monitoring features might only be offered as add-ons or in more expensive programs.

PRICING

• For professionals INR 1915/ month up to 10 social accounts.
• For teams INR 7540/ month up to 20 social accounts.

Link: https://www.hootsuite.com/

Sprout Social

A popular social media management tool called Sprout Social offers a range of post-production choices along with strong analytics. You may use it to combine likes, posts, and discussions from all of your social media accounts into a single inbox.

FEATURES

• Produces comprehensive reports on important data, such as clicks, impressions, and engagement.
• The platform offers information on the age, gender, geography, and interests of the audience’s demographics.
• Enables users to evaluate the effectiveness of certain postings and campaigns

PROS

• Provides AI-powered tools for interaction that enable you to automate repetitive operations
• The platform helps in analytics and reporting tools that help to keep an eye on the results of social media.

CONS

• Much more costly than the other tools in this book.
• Although Sprout Social may be used to share WooCommerce product details, articles and pages from your WordPress website cannot be shared automatically.

PRICING

• Standard $199 per seat/month.
• For Professionals $299 per seat/month.
• Advanced $399 per seat/month.

Link: https://sproutsocial.com/

Sendible

With Sendible, you can expand your audience and draw in new clients all in one place. It provides CRM-based features, publishing, analytics, and collaboration tools so you can communicate and connect with your clients in real-time. It may be used to track brand mentions and keywords on social media sites.

FEATURES

• Enables users to plan and release content on many social media networks using a unified dashboard.
• Social media engagement and monitoring enable firms to maintain a connection with their audience and create deep connections.
• Provides extensive reporting and analytics capabilities for monitoring the effectiveness of social media efforts.

PROS

• Allows agencies to brand the platform with their options for white-labeling.
• Response templates and automated publishing are two examples of workflow automation technologies included in the platform.

CONS

• Small businesses can benefit from several features offered by Sendible, albeit the cost of the various plans may be more expensive.
• A large feature set could cause new users to have a longer learning curve.

PRICING

• Creator Plan: $29 /month.
• Traction Plan: $89/ month.
• White Label Plan: $240/ month.
• White Label+ Plan: $750 per month

Link: https://www.sendible.com/

Loomly

Loomly is a platform that can help you with branding, content production, and post automation. It enables you to establish bespoke social networks and several scheduling calendars for various social media needs. It also includes a content recommendation option to help you organize.

FEATURES

• Gives customers access to a visual content planner that helps them organize and schedule material for various social media channels.
• Makes recommendations for post-optimization that can help users get more out of their social media material.
• Enables customers to monitor the effectiveness of their social networking initiatives and posts with the help of analytics tools.

PROS

• Provides an intuitive user experience for handling social networking information and navigating around.
• With each platform in mind, users can craft unique post previews.

CONS

• Compared to other tools, offers fewer interfaces with certain social networks.
• Some complex features may be reserved for higher-priced subscriptions, limiting usefulness for those on lower-tier plans.

PRICING

• Starting $32/ month.
• Standard pricing is $60/ month.
• Advanced $131/ month.
• Premium $277/ month.

Link: https://www.loomly.com/

Hubspot

The integrated marketing platform from HubSpot includes social media management features. Because HubSpot unifies all of your marketing initiatives (including social media, email, SEO, and CRM) into a unified platform, comparing your results across all marketing channels is a breeze.

FEATURES

• Provides content management, email marketing, CRM, and social media administration on one platform.
• Powerful analytics tools for monitoring the effectiveness of social media campaigns and overall marketing initiatives.
• Tasks on social media, such as scheduling posts and interacting with followers, are made easier by automation capabilities.

PROS

• Makes it easy for firms to handle every part of their marketing operations by providing a variety of marketing tools on one platform.
• Offers extensive capabilities for reporting and analytics to monitor the effectiveness of social media efforts.

CONS

• Because of its extensive features and functionalities, the site might be intimidating for new users.
• Small firms may find the pricing to be somewhat high, particularly if they do not require all of the platform’s functionality.

PRICING

• Marketing Hub professional $800/ month
• Marketing hub enterprise $3600/ month.

Link: https://www.hubspot.com/

Zoho Social

Zoho Social provides a comprehensive social media management platform, making it easy to manage your brand on social media. One can monitor their target keywords throughout conversations, enable team collaboration from a single dashboard, and check which posts are planned for publication using the posting calendar function.

FEATURES

• Lets users plan and produce content for multiple social media platforms.
• Enables users to keep an eye on industry trends, pertinent keywords, and brand mentions across social media networks.
• Tracks and manages leads produced by social media interactions for organizations thanks to a seamless integration with Zoho CRM.

PROS

• Offers price plans tailored to small business demands and budgets.
• Seamlessly interacts with other Zoho apps, like Campaigns and CRM, giving users access to a full suite.

CONS

• Might not have all the cutting-edge features that more specialized platforms have.
• When compared to other social media management applications, customers could find Zoho Social’s user interface less visually appealing or intuitive.

PRICING

• Standard: ₹600 /month
• Professional: ₹1,725 /month billed annually.
• Premium: INR 2595/ month

Link: https://www.zoho.com/social/

CoSchedule

With its extensive feature set, the CoSchedule Social Calendar offers you a comprehensive overview of your entire social campaign. Using drag-and-drop rescheduling, you can easily identify any holes in your schedule, add new messages, and adjust priority.

FEATURES

• Offers a calendar view for social media postings, content, and marketing campaigns to be planned and arranged.
• Enables users to plan and schedule posts for several social networking networks.
• Provides tools for team collaboration so that members can work together.

PROS

• Includes social media management, analytics, and content preparation among its many marketing tools.
• Enhances its functioning by integrating with well-known programs like WordPress, Evernote, Google Analytics, and more.

CONS

• The functions and UI of CoSchedule may be confusing to users.
• Its pricing schemes may be comparatively costly for small businesses.

PRICING

• Free
• Social Calendar: $19 USD.

Link: https://coschedule.com/

SocialPilot

When it comes to social media management software, SocialPilot is the best option, particularly for beginners. In addition to managing fundamental responsibilities such as content scheduling, posting, commenting, reporting, and analytics, it can select relevant content from many sectors to facilitate your composition of content.

FEATURES

• Makes it possible for users to plan postings for several social media networks.
• Social media campaigns can be worked on by teams with ease.
• Allows you to monitor the effectiveness of your social media activities with comprehensive analytics and reporting tools.

PROS

• Enables small businesses with tight budgets to utilize their low-pricing plans.
• Processes are streamlined and time and effort are saved by the clear features and intuitive structure.

CONS

• Compared to some competitors, it can have fewer integrations with external tools.
• Those who prefer more sophisticated analytics tools may find them to be more comprehensive.

PRICING

• Agency+: $170/ month.
• Small Team: $42.50/ month.
• Professional: $25.50/ month.

Link: https://www.socialpilot.co/

MeetEdgar

A social media scheduling application called MeetEdgar was created to assist users in organizing their online marketing activities on social media. With it, users can plan, choose, and post material to various social media platforms automatically.

FEATURES

• Lets users plan out when to post on social media, but its unique feature is that it can reuse old content.
• Able to arrange their information within MeetEdgar into several queues or categories.
• Helps users monitor the effectiveness of their social networking posts by offering simple metrics.

PROS

• Characteristics of automation streamline the process of content scheduling and reposting to save time and effort.
• MeetEdgar guarantees that companies won’t have to continuously produce fresh content by recycling old material.

CONS

• Fewer detailed analytics than those of several rivals.
• Costlier than for some other scheduling programs.

PRICING

• Eddie Annual plan: $24.91/ month.
• Edgar Annual+ plan: $41.58/month.

Link: https://meetedgar.com/

Conclusion

The correct tool allows you to handle your social media like a professional. It simplifies posting and enables you to manage all of your social media connections in one location. More significantly, it allows you to work smoothly with your teammates and clients.

As with other things, there is no one perfect technique to handle social media – only the most suited for your specific company’s needs. These programs are all limited by the third-party access that the different social media networks provide, therefore most social media management solutions can perform very comparable things in about the same manner.

FAQs – Best Social Media Management Tools for Small Businesses

Are these programs able to schedule posts on several social media platforms?

Indeed, these tools let you plan postings for multiple social media networks at once.

Do these products offer analytics so I can monitor how well my social media posts are performing?

Yes, they provide tools for analytics and reporting to help you gauge user engagement and determine how well your content strategy is working.

Is it possible for me to use these tools to manage more than one social media account?

While several programs are limited by their pricing plans, most of them let small businesses manage numerous social media accounts.