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Relationship between Group Cohesiveness, Performance Norms and Productivity

Last Updated : 01 Nov, 2023
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The relationship between group cohesiveness, performance norms, and productivity in an organisational or team context is a complex one. Group Cohesiveness is defined as a term depicting how much members of a group feel connected. Performance norms are standards or benchmarks that define the expected level of performance. Productivity in organisations refers to the efficiency and effectiveness with which resources are utilised to achieve goals. Group Cohesiveness and Performance norms have a defined relationship and have impacts on productivity as well.

What is Group Cohesiveness?

Group cohesiveness refers to the extent to which group members feel connected, united, and committed to the group and its objectives. It is a vital concept in the field of social psychology and organisational behavior. Cohesive groups exhibit strong bonds among their members, which can result in several positive outcomes. These include higher morale, increased member satisfaction, better communication, and improved group performance. Cohesive groups tend to work together more effectively and are more likely to remain intact over time.

Key takeaways from Group Cohesiveness:

  • Cohesiveness can be influenced by various factors, including shared goals, mutual respect, interpersonal relationships, and the perception of fairness in the group’s decision-making processes.
  • It is important to note that while high cohesiveness can be beneficial, extreme cohesiveness can also lead to groupthink, where members become overly conformist and resistant to dissenting opinions, potentially hindering critical thinking and creativity.

What are Performance Norms?

Performance norms are standards or benchmarks that define the expected level of performance within a particular context or organisation. These norms establish a framework for evaluating and measuring the effectiveness and efficiency of individuals, teams, or processes. Performance norms can encompass various aspects, including productivity, quality, timeliness, and behaviour. They serve as a reference point to assess whether goals and objectives are being met and whether the performance of individuals or groups aligns with the desired outcomes.

Key takeaways from Performace Norms:

  • Performance norms can be explicit, with specific metrics and targets, or implicit, relying on unwritten expectations and cultural influences.
  • Performance norms play a crucial role in guiding performance management, setting expectations, and promoting accountability within a given setting, ultimately helping organisations or individuals strive for continuous improvement and excellence.

What is Productivity?

Productivity in organisations refers to the efficiency and effectiveness with which resources are utilised to achieve the goals and objectives of the entity. It is a multifaceted concept that encompasses various dimensions. Effective management, streamlined processes, and innovation play pivotal roles in enhancing productivity. Moreover, the well-being and engagement of employees, as well as their work-life balance, are critical factors in maintaining high productivity levels. Continuous improvement, data-driven decision-making, and adaptability are key in sustaining and boosting organisational productivity, which is essential for long-term success and competitiveness in today’s dynamic business environment.

Key takeaways from Productivity:

  • Firstly, labour productivity assesses how efficiently employees contribute to output, considering factors such as work hours, skills, and motivation.
  • Secondly, capital productivity evaluates the utilisation of financial and physical assets to generate value, reflecting investments in technology, machinery, and infrastructure.
  • Thirdly, total factor productivity measures the combined efficiency of all inputs, considering not just labor and capital but also technology, processes, and organizational practices.

Relationship between Group Cohesiveness, Performance Norms and Productivity

I. Impacts of Group Cohesiveness on Productivity

Group cohesiveness refers to the extent to which members of a group are attracted to and motivated to stay within the group. When a group is highly cohesive, members tend to share a strong bond, trust, and commitment to one another. Cohesiveness can have both positive and negative effects on productivity.

  • Positive Impact: High group cohesiveness can lead to increased motivation and satisfaction among group members. They are more likely to work together effectively, share ideas, and support one another, which can lead to improved morale and a positive working environment.
  • Negative Impact: On the other hand, excessive cohesiveness can sometimes lead to groupthink, where members conform to the group’s norms and avoid dissenting opinions, potentially stifling creativity and critical thinking. This can hinder productivity if the group becomes too insular and resistant to change.

II. Impact of Performance Norms on Productivity

Performance norms are the informal standards and expectations within a group regarding the quality and quantity of work that members should produce. These norms can have a significant impact on productivity.

  • Positive Impact: When a group establishes high-performance norms, members are more likely to set ambitious goals and expectations for their work. This can drive productivity as members strive to meet or exceed these standards.
  • Negative Impact: If performance norms are too low or are not well-defined, group members may not feel motivated to work at their full potential, leading to reduced productivity.

III. Relationship between Group Cohesiveness and Performance Norms

  • High group cohesiveness can reinforce and support the establishment and adherence to performance norms. When group members feel a strong sense of belonging and trust each other, they are more likely to uphold shared expectations for high performance.
  • However, if group cohesiveness becomes too strong, it might lead to resistance to changing established norms, even if those norms are not productive or effective. In such cases, the group might prioritize conformity over performance improvement.

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