Product Manager Vs Product Marketing Manager

“Product Manager Vs Product Marketing Manager” is the very first question that came to our mind, before getting into their course. In this article, we are going to learn about “Product Manager Vs Product Marketing Manager” in depth.

Product Manager refers to a person who analyses the needs of the consumer and the larger company objectives that a feature or product will meet, while Product Marketing Manager, within an organization, creates and implements marketing plans specific to a certain product or range of products.  With the goal of successfully launching products onto the market and supporting their success, this position is at the junction of product management and marketing.

Product Manager Vs Product Marketing Manager

What is Product Manager?

A Product Manager is a professional responsible for guiding a product through its entire lifecycle, from conception to launch and beyond. They act as the bridge between various teams, aligning product development with market needs and business objectives. The product manager refers to a person who analyses the needs of the consumer and the larger company objectives that a feature or product will meet, which defines success for a product, and organizes a team to make that vision a reality. The role of the product manager is to define the product vision, strategy, and roadmap, and to work with a cross-functional team to bring the product to market and ensure its success.

What is Product Marketing Manager?

Product Marketing Manager, within an organization, creates and implements marketing plans specific to a certain product or range of products.  With the goal of successfully launching products onto the market and supporting their success, this position is at the junction of product management and marketing. They must be highly educated about the product, the market it belongs to and the current situation of the competition. They collaborate and communicate well with other teams to drive the product’s success in the market, therefore these abilities are also essential.

Product Manager vs Product Marketing Manager

Parameters	Product Manager	Product Marketing Manager
Focus	They focus on the creation and improvement of a product.	They focus on how to place a product in the market to best appeal to the target market.
Success Metrics	Performance of the product, user consumption and reaching important KPIs connected to the product are frequently used to gauge success.	Market share, getting customers and the efficiency of marketing initiatives are often used metrics to gauge success.
Stakeholders	To get the product to market, they collaborate closely with internal teams in engineering, design and project management.	They interact with external stakeholders, including as clients, potential clients and the general public, in order to learn about their needs and convey the benefits of the product.
Risk Management	To create a workable and successful product, they negotiate between features, handle technological difficulties and reduce risks.	To create marketing plans that take into account any obstacles, they evaluate market risks, the competitive environment and customer feedback.