Press Kit : Meaning, Purpose, Uses and Examples

What is a Press Kit?

A press kit is an interactive webpage that contains information about a particular product or organization. Information can be anything related to an organization’s or product details, organization history, organization achievements, product new features, product advertisements, contact details of the organization, etc. The audience or end users can easily find the above updates in the press kit. It is also known as a media kit. The press kit is developed and maintained by the organization. It is a platform to connect organizations and end users. There is no standard format for press kits. The format and template of the press kit are decided by the organization. It is a cost-effective process to communicate with an audience.

Geeky Takeaways:

• The press kit was developed by Ivy Lee in the year 1906. 
• Press kits can be of any size, such as letter, legal, A4, A3, and so on.
• The press kit is copyrighted since it contains factual information about the organization or product.
• Press Kit expands the relationship between media and organizations.

Purpose of a Press Kit

The press kit actually acts as an intermediate platform between the general audience and the organization. It is very helpful for many purposes.

1. Delivering Information: It is helpful in delivering information about the organization or product. It consists of all the important information, like contact details, point of contact details, frequently asked questions, social media links, product promotion, and other general details about the organization or product.

2. Advertisement: The general audience will first read out the advertisement from press kits, and then they will navigate to the official website of that particular product. It provides updated information about the product’s new features, contains steps on how to use the product, and so on.

3. Acts as Repository: It acts as a repository for an organization or product where they get to know about the product and other relevant links to navigate. It consists of frequently asked questions and answers. It consists of a set of images, videos, audio, files, etc. related to the organization product to be downloaded.

4. Brings Attention: The press kit draws the attention of the audience towards the organization’s products since it acts as an information source for the products. It allows journalists to know about the organization’s updated news.

5. Publication: The press kit is used for publishing content related to the organization’s news feed, revenue earned, CEO press releases, and so on. Journalists will get to know these things through the press kit publication.

Uses of Digital Press Kits

Press kits are used by each organization to communicate with the media, enterprises, customers, clients, a general audience, and so on. Organizations greatly benefited by using Press Kit to announce their motives to the world. Let us see some of the uses of digital press kits.

1. Used for Marketing: The press kit is very helpful in marketing the product. If an organization launches a new version or new updates to their application or product, they will publish information about those updates on a press kit page. The target audience will first learn about the information about that product in that press kit.

2. Used for Publishing: If an organization wants to publish anything related to their revenue, new rules, product release, or any other information, then they will use a press kit to publish their details.

3. Used for General Information: The press kit consists of basic information about the company, such as its address, logo, contact information, CEO details, different branches across the world, and so on.

4. Used for Media People: People from media or news channels find this press kit very helpful. They could easily browse for the latest updates on a particular product or organization. So, they could publish on their own news channel, broadcast channel, or digital platform without interviewing the organization’s employees directly.

5. Used for Customers: Customers or end users can get to know about the latest updates, general information, or other common queries and answers in press kits.

6. Used for Government: The central or state government gets to know the basic economic details like profit for each quarter, % of revenue increased or decreased, GDP contribution, and so on.

Things to Add to Your Press Kit

From the above discussion, we learned that we can add basic information about organizations, release updates, important news, promotion content, queries and answers, and so on. To publish this information in a press kit, we need some designs, layouts, or other formats to present it to everyone.

1. Photographs or Images: A press kit can consist of images of an organization’s building or product designs. It can also consist of images of the founder, CEO, CFO, and other important people. Images related to promotions, like product designs in various shapes and colors, etc., and GIF images can be used. These images we can insert in the press kit make it easier for anyone to understand the actual motive of the press kit publication. We can add as many images as we want, but they all should be relevant.

2. Contact Details: We can include the point of contact or contact details of the support team, such as the customer support mail address, contact number, all location addresses of the organization, and so on. We can also include the fax number in the press kit. All organization’s websites contain these details.

3. Basic Information: It’s always a must and good to describe your organization’s basic information in a press kit anywhere in the header or footer of the web page. It always creates a trustworthy impact on audiences. Basic information can be the main branch office location, CEO details, official social media details, case studies, awards and recognition, and so on.

4. Logo: You can paste the logo of your organization in the press kit to make it stand out from other enterprise press kits. If you update your logo, then publish the same in the press kit.

5. Website Links: We can include the official website link of an organization and other social media platform links such as Facebook, Instagram, Twitter, LinkedIn, YouTube, Threads, and so on. You will gain followers through this information specification on the press kit.

6. FAQ: We can include a bunch of frequently asked questions with appropriate or relevant answers in the press kit. This could help audiences in many ways by clarifying their doubts. This is commonly used by most organizations.

7. Chat Option: You can include the chat link option or pop-up in the press kit page because it’s always helpful for end users to interact with the support team to get to know about the latest release updates or some other doubts. They can quickly interact with the support team and get their answers.

8. Videos: We can include a short or lengthy video of any content related to a product, marketing, rules in an organization, or any other publication. We can also include our CEO’s or anyone else’s speech video in the press kit. Promotion videos of products are mostly commonly included in press kits.

9. Audios: We can include audio podcasts in the press kit. An audio could be of anything related to advertisement, business strategy, organization welfare, etc. It could also be of any length and any format, in various languages. 

10. Graphical Representation Charts: The press kit consists of some graphical representation charts, such as pie charts, bar charts, or line charts, to describe a large amount of data in simple terms to explain to their end users or audiences.

How to Make a Digital Press Kit?

Creating a digital press kit is an easy process. If you know the purpose of using the press kit, then you will easily create it by following the below strategies. 

Step 1 – Information Analysis: The first and foremost step is to gather information about what you are going to describe in your press kit. Analyze the information to confirm that it is not lacking in factual content and does not contain false information. Information can be anything related to an organization or a particular product. 

Step 2 – Decide the Format or Layout: Once information gathering is done, the next step is to plan and decide the layout to represent the information. This process is carried out to decide which content should be on which place in the press kit, like the top or bottom, or under any particular section such as the introduction part, header part, footer part, etc. Deciding and creating a layout is an important process.

Step 3 – Choose Press Kit Template: Once the layout is confirmed by the team, it will be easier to choose which press kit template is best to use for the planned scenario. We can create our own press kit template, or we can use the existing templates that are available. 

Step 4 – Arrange the information: Now, arrange the information as per the plan in the press kit. In this phase, you can also decide what font family, font size, line spacing, etc. should be chosen. During this development process, if the team finds any mismatches in layout or content, they will report them to the respective team to get the issue resolved.

Step 5 – Include the Assets: Assets are nothing but some of the digital assets to be added relevant to the information, such as images, videos, audio, files, charts, forms, and so on. Including assets would make the press kit stand out. Some organizations can also allow audiences to download their assets. 

Step 6 – Proofreading: Once all the above steps are done, we can start validating the press kit. This is an important process, and it should be carried out in an efficient way, such as by validating frequently, validating after each release update, and so on. If we miss anything or leave any mistakes in the above steps, then during this stage we can easily find those mistakes and rectify them.

Step 7 – Get Approval: If proofreading is done, then it should be submitted to higher officials for review and approval. A press kit should be approved by higher officials from an organization because it directly deals with the public. If any changes are suggested by higher officials, then the changes should be made by the respective team within a given time frame.

Step 8 – Publish: If approval is permitted, then it’s time to decide the date and time to publish. Publishing the article is mostly handled by the marketing team. 

Step 9 – Maintenance: After publishing the content in the press kit, the maintenance team has to monitor the press kit on a daily basis. If the press kit is down due to any server error or anything, it has to be reported to the respective team to help with resolving the issue.

Press Kit Examples: Best E-commerce Media Kits

There are many press kits available to choose the template and publish it. Some organizations create their own press kit tools, and some organizations allow other enterprises to use their press kit tools to publish the information. Let us see examples of some press kits.

1. Google Press Kit: Google has its own press kit called Press Corners. Google publishes information about its press releases, product releases, and organizational updates in this Press Corner. The general audience and media people will get to know the updates from Press Corners. Google includes assets relevant to its publications.

2. Spotify Press Kit: Spotify has its own press kit where it can specify information about its application, like what features it has, how to use those features, subscription plans, contact information, company details, and so on. It will be helpful for the users to know about the latest release updates of the product.

3. Dropbox Press Kit: Dropbox has its own press kit, which they designed in Dropbox style to store its asset information, updates, and so on. It creates an easy interface for the audience to fetch the information from the mentioned drop-box items.

4. Uber Press Kit: Uber has their own press kit, and they publish their latest updates in their press kits, specifying their brand information along with the latest news. It allows audiences to download their media assets.

5. Vogue Press Kit: In the Vogue Press Kit, you can find magazines related to fashion and celebrity lifestyle. There, you get to know the updates on a monthly basis. Also, they specify their brands along with the latest advertisements to promote. They could also include career opportunities to work with them.

6. Klizer Press Kit: In the Klizer Press Kit, you can find their logos to download and other media guidelines. Along with that, they have included information about their contact details, terms of service, privacy policy, technology links, other service links, and so on.

Benefits of a Press Kit

There are many benefits to using the press kits. Let us discuss some of the benefits.

1. Communication: It enables us to communicate with different people across the world to learn about our products or organization. The press kit simply communicates and delivers updated information with factual content to the audience. End users or audiences found it helpful to know the updates from the organization directly.

2. Advertisement: A Press Kit is a platform where organizations start their advertisement or promotion about their newly launched product, updated product, or anything related to the organization, such as career opportunities, scholarships, and so on. This will be helpful for both the audience and the organization. The audience will learn about the entire advertisement and will take advantage of this opportunity to use the products.

3. Setting Standards: Frequent updates about the organization in the press kit will really create a good impact and set benchmarks among various audiences, the press, and clients. It increases trust in the organization.

4. Business Growth: It’s really helpful for an organization to keep updating its press kits with various information. This will create a good interaction between the organization and end users. It contributes a lot to the business and economic growth of an organization.

5. Simplicity: The process of analyzing the content to be published, planning the format of the content, creating or developing the content, publishing the content in a press kit, and maintaining the press kit after the publication is very simple. It is teamwork.

6. Cost-Effective: If we want to convey or publish anything to the media, we don’t need to pay a huge amount of money to them to publish about the organization, news, or anything. The organization can simply publish and modify the press kit contents frequently.

7. New Features Updates: The press kit will be frequently updated from the organization’s end about the new features or versions released for their product. It includes all entire details about what the new releases are, how to use them, videos about the product, and so on.

8 Publishing: Organizations can publish their awards, achievements, client satisfaction quotes, the organization’s values, the organization’s rules, market capitalization, and so on. This will be helpful for end users to be aware of organization details.

Press Kit – FAQs

Why companies are prefer Press Kits?

Press Kits are very helpful for both advertising or marketing and for general publication about the organization. This is the main reason for preferring Press Kits.

Will Press Kits consist of any other paid advertisement from other enterprises or products?

It depends on organization. If an organization allows other enterprises to advertise in their press kits then the owner of the press kit will make revenue out of that advertisement.

Are Press Kits official websites of an organization?

Press Kits are not actually an official or primary website of an organization. It’s an interface or intermediate webpage between the audience and official page of an organization.

Are there any jobs related to Press Kit development?

There is no particular job role for Press Kit development. Here, many teams involved in press kit development. They are UX/UI developer, Marketing Team, Full Stack Development Team, Content Writing Team, Support Team and so on.

What is the cost of a press kit?

The cost of press kit is minimum $300 and it could go more or less than this depends on contract and organization.