CBSE Class 12 Entrepreneurship Notes

Entrepreneurship encompasses the academic study of the processes, principles, and practices involved in starting, managing, and growing new ventures. It combines insights from various disciplines such as business management, economics, finance, marketing, innovation, and strategy to provide a comprehensive understanding of how entrepreneurial ventures operate. Entrepreneurship as a subject is not only relevant for aspiring entrepreneurs but also for individuals interested in working in startups, corporate innovation, venture capital, or small business management.

Entrepreneurship Class 12 Course Structure 2024-25

Time: 3 Hours
Maximum Marks: 70

S.No.	Unit	No. of Periods	Marks
Unit 1	Entrepreneurial Opportunity	40	30
Unit 2	Entrepreneurial Planning	40
Unit 3	Enterprise Marketing	40	20
Unit 4	Enterprise Growth Strategies	20
Unit 5	Business Arithmetic	40	20
Unit 6	Resource Mobilization	20
	Project Work	40	30
	TOTAL	240	100

Entrepreneurship Question Paper Design

S.No.	Competencies	Total Marks	% Weightage
1.	Remembering: Exhibit memory of previously learned material by recalling facts, listing elements, terms and basic concepts. Understanding: Demonstrate understanding of facts and ideas by organizing, comparing, translating, interpreting, giving descriptions, and stating main ideas.	20	28.5%
2.	Applying: Solve problems to new situations by applying acquired knowledge, facts, techniques and rules in different ways.	30	43%
3.	Analysing and Evaluating: Examine and break information into parts by identifying motives or causes. Make inferences and find evidence to support generalizations, integrated learning; Present and defend opinions by making judgments about information, validity of ideas, or quality of work based on a set of criteria. Creating: Compile information together in a different way by combining elements in a new pattern or proposing alternative solutions .	20	28.5
	TOTAL	70	100%

Unit 1: Entrepreneurial Opportunity

The Entrepreneurial Opportunity unit for CBSE Class 11 is crafted to introduce students to the foundational concepts of identifying and evaluating entrepreneurial opportunities. The unit aims to foster an entrepreneurial mindset among students and equip them with the knowledge and skills necessary for recognizing and capitalizing on opportunities in today’s dynamic business environment.

• Business Opportunity
• Environment Scanning
• Problem Identification
• Idea Generation
• Idea Fields
• Product Identification
• Market Assessment
• Trend Spotting
• Creativity and Innovation

Unit 2: Entrepreneurial Planning

The Entrepreneurial Planning unit for CBSE Class 11 is meticulously designed to introduce students to the process of planning and strategizing for entrepreneurial ventures. Planning is a crucial aspect of entrepreneurship, laying the groundwork for success by outlining goals, strategies, and actions required to achieve them.

• Activities, Business, and Enterprises in Entrepreneurship
• Sole proprietorship in Entreperneurship
• Partnership in Entreperneurship
• Joint Stock Company in Entreperneurship
• Joint Hindu family / firm (HUFs) in Entreperneurship
• Co-operative Organisations in Entreperneurship
• Business Plan
• Production Plan in Entrepreneurship
• Operational plan in Entrepreneurship
• Organizational plan in Entrepreneurship
• Financial plan in Entrepreneurship
• Manpower planning in Entrepreneurship
• Marketing plan in Entrepreneurship

Unit 3: Enterprise Marketing

The Enterprise Marketing unit for CBSE Class 11 is tailored to provide students with a comprehensive understanding of marketing principles and strategies tailored specifically for entrepreneurial ventures. In today’s competitive business landscape, effective marketing plays a pivotal role in the success of any enterprise.

• Marketing and Sales Strategy
• Branding, Logo, Tagline
• Promotion Strategy

Unit 4: Enterprise Growth Strategies

The Enterprise Growth Strategies unit for CBSE Class 11 is crafted to provide students with insights into the various strategies and approaches that entrepreneurs can employ to scale their ventures and achieve sustainable growth.

• Franchising: Concept and types
• Franchising: Advantages and limitations to franchisor and franchisee.
• Mergers and Acquisition: Concept, reasons and types.
• Reasons for mergers and acquisitions

Unit 5: Business Arithmetic

The Business Arithmetic unit for CBSE Class 11 is designed to provide students with a solid foundation in mathematical concepts and techniques essential for business and entrepreneurship. In today’s data-driven and competitive business landscape, proficiency in arithmetic skills is crucial for making informed decisions, managing finances, and analyzing business performance.

• Unit of Sale, Unit Cost for multiple products or services
• Break even Analysis for multiple products or services
• Computation of Working Capital
• Inventory Control and EOQ
• Return on Investment (ROI) and Return on Equity (ROE)

Unit 6: Resource Mobilization

The Resource Mobilization unit for CBSE Class 11 is designed to provide students with a comprehensive understanding of the process of acquiring and managing resources essential for entrepreneurial ventures.

• Capital Market: Concept
• Primary market: Concept, Methods of Issue
• Angel Investor: Features
• Venture Capital: Features, Funding

Project Work

Marks	Constituent
20	Students need to complete two projects in total, 10 marks each
5	Numerical Assessment
5	Viva Voce

Topics for the Project

1. Business Plan

2. Market Survey