10 Best URL Shortener Tools for Digital Marketers (Free & Paid)

Digital marketers work online, especially on social media, to increase their reach and productivity. Some social media apps don’t allow long URLs due to their policies. To work around this, digital marketers and similar professionals use URL shorteners to simplify long URLs. These URL shortener tools turn lengthy links into short, unique ones, making them easier to share and increasing the number of clicks.

They also offer features like link tracking and data analysis to help marketers boost engagement. Here, we will look at the 10 best URL shortener tools for digital marketers, both free and paid.

What is a URL shortener?

A URL shortener is a tool that takes a long web address (URL) and turns it into a shorter, easier-to-share link. This makes it simple to post links on social media or other platforms that limit the number of characters you can use. URL shortener tools not only make links shorter but also offer features like tracking how many people click on your link and analyzing the data to help improve your marketing efforts.

What are the benefits of a URL shortener?

Using URL shortener tools offers several benefits. First, they make long URLs more manageable and easier to share on social media, emails, and other platforms. Shortened URLs look cleaner and are less likely to break when copied and pasted. These tools also often come with features like link tracking and analytics, which help digital marketers understand how their links are performing. By using these insights, marketers can optimize their strategies to increase engagement and click-through rates. Additionally, URL shortener tools can make URLs more memorable and brandable, enhancing a company’s online presence and professionalism.

10 Best URL Shortener Tools for Digital Marketers (Free & Paid)

Here is the List of Best Free/Paid URL Shortener tools for Social Media Influencers, Brands or Enterprises. These URL shorteners not only will help you shorten the URL rather they will help you track the number of click, geographic locations of clicks as well.

1. Sniply

Sniply is one of the best URL shortener tools for digital marketers developed by Sniply Inc. that enables users to shorten URLs and add personalized call-to-action, adding to any website they share, increasing interaction and encouraging conversions. Sniply customers may increase traffic to their web pages and website thanks to its special function.

Features of Sniply

• Customize call-to-action buttons or messages on any webpage.
• Shorten URLs for better user experience.
• Seamless integration with social media, email marketing, and web browsers.

Pros	Cons
Call-to-action helps in increasing user engagement. It works seamlessly with various digital platforms. Users can use it for 14 days and start practicing.	After a free trial, users have to pay an amount to use its premium features. It can not be done without internet connectivity. Paid plans with advanced features may require a subscription fee, which is a barrier for budget-conscious users.

Pricing of Sniply

• Free

Plans	Pricing
Monthly Plan for Basic Monthly Plan for Pro Monthly Plan for Business Monthly Plan for Enterprise	$9/mo $29/mo $59/mo Custom Pricing
Annual Plan for Basic Annual Plan for Pro Annual Plan for Business Annual Plan for Enterprise	$90/yr $290/yr $590/yr Custom Pricing

Link: https://sniply.io/

2. Tiny URL

Its user-friendly design makes it another best URL-shortening tools for digital marketers that helps in converting lengthy URLs into short URLs. It was created by Kevin Gilbertson and offers a quick and easy way to share links where the character count is limited.

Features of Tiny URL

• Shorten lengthy URLs into shareable links.
• Access click info dashboard for link management.
• Browser extensions for easy URL shortening.

Pros	Cons
It offers a straightforward and easy-to-use platform. It supports API integration for developers. It is accessible to everyone directly and free for all users.	An amount specified by the platform needs to be paid to access the premium feature. Some shortened links are linked with theft and malicious activity. Users have less control over the security and performance of their shortened URLs.

Pricing of Tiny URL

• Free

Plans	Pricing
Monthly Plan for Pro Monthly Plan for Bulk Monthly Plan for Enterprise	$12.99/mo. $129.00/mo. Custom.
Annual Plan for Pro Annual Plan for Bulk Annual Plan for Enterprise	$9.99/mo. $99.00/mo. Custom.

Link: https://tinyurl.com/app

3. Bit.ly

Created by Bitly, Inc., the platform is a flexible solution for marketers, companies, and individuals looking to maximize their online presence and accurately measure interaction. Additionally, Bitly offers analytics tools that enable users to track the performance of their shortened links, including metrics such as click-through rates, geographic location of clicks, and referral sources.

Features of Bit.ly

• Enables users to shorten their links into manageable links.
• Provides customizable options to add or remove things.
• Provide a detailed chart to link performance.

Pros	Cons
Its free features are used by many people on various social platforms. It is a tool for URL Shortening, which is very easy to use. It fits smoothly with different digital platforms like social media, email tools, and web browsers.	Custom link branding requires a subscription fee. An amount specified by the platform is needed to be paid to access the premium feature. Users have less control over the security and performance of their shortened URLs.

Pricing of Bit.ly

• Free

Plan	Pricing
Monthly Plan for Core Monthly Plan for Growth Monthly Plan for Premium	$8/mo. $29/mo. $199/mo.
Annual Plan for Pro Annual Plan for Growth Annual Plan for Premium	Annual Plan Only. $35/mo. $300/mo.

Link: https://bitly.com/

4. BL.INK

It is another best URL shortener tools for large businesses. It was developed by BL.INK offers a paid plan if the users want to convert dozens of links in a day. It offers advanced features such as custom link branding and link analytics, to enhance optimization. This helps influencers understand how their links are being engaged with and allows them to optimize their marketing campaigns or content strategies accordingly.

Features of BL.INK

• Custom link branding and analytics.
• Seamless integration with digital platforms.
• Performance measurement via dashboard.

Pros	Cons
Maintain brand consistency with custom-branded links. Free features widely used across social platforms. Easy-to-use URL shortening tool.	Premium feature requires payment. Limited control over security and performance of shortened URLs. Risk of theft and malicious activity with some shortened links.

Pricing of BL.INK

• Free
• Expert+: $48/mo.
• SMB: $99/mo.
• Team: $299/mo.
• Business: $599/mo.
• Enterprise: Custom.

Link: https://www.bl.ink/

5. Ow.ly by Hootsuite

It is best for Hootsuite users. It is a Hootsuite-developed tool for shortening URLs. This top social media management tool lets users track the effectiveness of their links and produce shortened URLs for social media sharing. Ow.ly provides analytics features to track the performance of shortened links, including click-through rates and geographic location of clicks.

Features of Ow.ly

• Detailed analytics tracking.
• Share shortened URLs on social media.
• Enhances customer attraction and link optimization.

Pros	Cons
Ideal for leading social media platforms. Easy-to-use URL shortening tool. Seamless integration with various digital platforms.	Premium feature requires payment. Limited control over security and performance of shortened URLs. Potential privacy concerns for users.

Pricing of Ow.ly

• Free 30-days Trial.
• Professional: Rs. 1915/mo.
• Team: Rs. 7540/mo.
• Enterprise: Custom.

Link: https://www.hootsuite.com/pages/owly

6. Rebrandly

Rebrandly is used for shortening URLs and managing links which enables users to create short links and track their performance. With Rebrandly, users can customize their shortened URLs with their own domain names, making them more recognizable and trustworthy. The platform also offers analytics tools to track link performance and optimize marketing campaigns.

Features of Rebrandly

• Detailed analytics tracking.
• Share shortened URLs on social media.
• Enhances customer attraction and link optimization.

Pros	Cons
Ideal for leading social media platforms. Simple URL-shortening tool. Seamless integration with various digital platforms.	Premium feature requires payment. Risk of theft and malicious activity with some shortened links. Limited control over security and performance of shortened URLs.

Pricing of Rebrandly

• Free

Plan	Pricing
Monthly Plan for Essentials Monthly Plan for Professional Monthly Plan for Premium	$9/mo. $29/mo. $399/mo.
Annual Plan for Essentials Annual Plan for Professionals Annual Plan for Premium	$8/mo. $22/mo. $365/mo.

Link: https://rebrandly.com/

7. Click Meter

ClickMeter Srl is the company behind the URL shortening and link tracking software ClickMeter. To track click-through rates, conversions, and other engagement metrics, users may create shortened, trackable links. ClickMeter provides features such as link shortening, link cloaking, and real-time analytics to help users maximize their marketing ROI.

Features of Click Meter

• Enhance ROI for individuals.
• Detailed analytics on link performance, including click-through rates and conversions.
• Rotate multiple destination URLs within a single shortened link.

Pros	Cons
Flexibility and control over link tracking. User-friendly interface. Integration with multiple social platforms.	Premium feature requires payment. Limited control over security and performance of shortened URLs. Requires internet connectivity for usage.

Pricing of Click Meter

• Free
• Medium: $29/mo.
• Large: $99/mo.
• X-Large: $399/mo.

Link: https://clickmeter.org/

8. Short URL

Short URLs are one of the best link shrinkers. With this tool, you just simply copy and paste your lengthy URL into the tool’s website, and it spits out a shorter, more manageable version.

Features of Short URL

• Create shortened links to share on digital platforms.
• Users can track their link performance in detail.
• Users can add customizable links to their brands.

Pros	Cons
Users can start practicing it for free.	It may require some learning to use it. Depends on full internet connectivity. It may lack some useful features compared to other URL Shorten tools.

Pricing of Short URL

• Free

Plan	Pricing
Monthly Plan for Standard Monthly Plan for Enterprise	$49/mo. :Contact.
Annual Plan for Enterprise Annual Plan for Enterprise	$39/mo. :Contact.

Link: https://www.shorturl.at/

9. Tiny.CC

TinyURL, Inc. created the URL shortening service Tiny.cc. It helps users to simply and quickly produce shortened links, which are perfect for email, social networking, and other online sharing. It offers features such as custom aliases, link expiration dates, and password protection for added security. Additionally, Tiny.cc provides basic analytics tools to track link clicks and engagement.

Features of Tiny.CC

• It shortens long URLs into short ones and creates a link that can be shared.
• Dashboard to manage and track shortened links.
• Basic URL shortening functionality is available at no cost.

Pros	Cons
It is free of cost for everyone and best for those who are new and want to learn. Reliable performance and uptime for link redirection. Users can track their link performance in detail.	The pricing plans are so high for budget-conscious users. Limited free features and premium features require a subscription cost. Some links redirect to a page that is made by an attacker.

Pricing of Tiny.CC

• Free

Plan	Pricing
Monthly Plan for Basic Monthly Plan for Business Monthly Plan for Pro Monthly Plan for Enterprise	$5/mo. $25/mo. $44/mo. $Ask for Quote.
Annual Plan for Basic Annual Plan for Business Annual Plan for Pro Annual Plan for Enterprise	$55/yr. $275/yr. $484/yr. Ask for Quote.

Link: https://tiny.cc/

10. T.Ly

T.ly Inc. is the developer of the URL shortening and link monitoring platform T.ly. With its advanced features, which include link analytics, link retargeting, and customized link branding, customers can build shortened links quickly and easily. It offers features such as custom aliases, link expiration dates, and password protection for added security. T.ly also provides analytics tools to track link performance and engagement metrics.

Features of T.Ly

• Quickly shorten long URLs into short and shareable links.
• Dashboard to manage and track shortened links.
• Basic URL shortening functionality is available at no cost.

Pros	Cons
It is free of cost for everyone. It is suitable for those who like to work on browsers. It provides an extension for web browsers.	Limited free features and premium features require a subscription cost. Requires internet connectivity to use it. The user interface is not attractive as compared to other platforms.

Pricing of T.Ly

• Free
• Monthly Plan for Hobby: $5/mo.
• Monthly Plan for Basic: $20/mo.
• Monthly Plan for Pro: $50/mo.

Link: https://t.ly/

Conclusion

Both Android and iOS users can download several best URL Shortener tools, each with special features and advantages to support users. Yet, we believe, Tiny.url is the best URL shortener tool as it is free to use. There is an app for every need, Website link shortener, text link shortener, URL shortener and so on. in some of the alternatives. Users have required a proper internet connection to access its features. But you have to choose wisely according to your needs and goals. So These were the 10 Best URL Shortener Tools for Digital Marketers.

Best URL Shortener Tools for Digital Marketers – FAQs

How do I make a URL link shorter?

You can make a URL link shorter by using a URL shortener website. Go to the website, put the URL into the website, and click “make the URL shorter!” The shortened URL will appear.

Can I shorten a URL for free?

You can use a URL Shortener website for free. Popular link shorteners websites are Rebrandly, TinyURL, and Bitly.

Which is the best URL shortener to make money?

The best URL shortener to make money depends on various factors such as user needs, target audience, and features required. Some popular URL shorteners for monetization include Bitly, AdFly, and Shorte.st.

Which is the most used URL shortener?

Bitly is one of the most widely used URL shorteners due to its user-friendly interface, robust features, and reliable performance. It is favored by marketers, companies, and individuals looking to maximize their online presence and accurately measure interaction.

How to make money shortening URL?

To make money by shortening URLs, users can sign up for URL shortening services that offer monetization programs such as AdFly, Shorte.st, or Linkvertise. These platforms pay users based on the number of clicks their shortened links receive.

Why are URL shorteners so popular?

URL shorteners are popular because they provide several benefits such as making long URLs more manageable and shareable, improving user experience, and tracking link performance. Additionally, URL shorteners are often used in digital marketing and social media campaigns to track click-through rates and optimize marketing strategies.