10 Best Tools for On-Page SEO Audits

SEO is a potent strategy to reach customers by getting more visibility and traffic. Not only this, SEO contributes to your company’s authoritative voice in your industry and further helps build brand trust, credibility, and recognition.

When we talk about SEO, on-page SEO is one of the crucial methods with the primary objective of boosting your website’s search engine rankings. Thus, optimizing your web pages with on-page SEO focuses on enhancing user experience by driving relevant traffic to the site. Primarily, this technique identifies whether the website and its content are relevant to the searcher’s query or not. 

10 Best Tools for On-Page SEO Audits

On-page SEO refers to optimizing your web pages to improve their content, structure, and keywords to impact how search engines crawl and index these pages. If you want to make the most of on-page SEO practices, you must know about these 10 best tools for on-page SEO audits:

Semrush

A potent SEO toolkit, Semrush was founded by Oleg Shchegolev, which offers a complete package to track a website’s visibility improvement over time. This tool helps identify crucial metrics such as the keywords top websites rank for, the keyword’s monthly search volume, the page’s rank because of that keyword and more. 

Features of Semrush

• Its Keyword Magic Tool identifies all relevant keywords to enhance SEO strategy.
• Analyze backlinks to other websites on your site
• Gives recommendations to increase your organic traffic by optimizing your content.

Pricing of Semrush

It offers a free plan and 3 paid plans:

• Pro- $129.95 per month
• Guru- $249.95 per month
• Business- $499.95 per month

Pros	Cons
Ability to compare audits and track issue resolutions	Cost-prohibitive
Highly responsive interface	Limited features in the free version

Availability- Desktop app is available for Mac, Windows (PC), and Linux – Web catalog. It’s also available for both the Apple App Store and Google Play Store users. 

Link: https://www.semrush.com/

Ahrefs

Founded by Dmytro Gerasymenko, Ahrefs is the leading SEO tool that gives you compelling ideas for link-building, content analysis, diverse charts and graphs for visual representation, and more. With this tool, you can fix SEO issues seamlessly detrimental to your site’s ranking. 

Features of Ahrefs

• Provides overall ‘Health Score’ based on the number of SEO issues discovered in the audit. 
• It allows you to schedule regular crawls to run automatically
• White-label reporting and audit tool embedding.

Pricing of Ahrefs

It offers free limited access to some Site Explorer and Site Audit. You can unlock its premium version by getting one of these plans:

• Lite- $129 per month
• Standard- $249 per month
• Advanced- $449 per month
• Enterprise- Contact sales team

Pros	Cons
SERP preview	Lacks some tools that you get from premium products
60+ independent tools for auditing, research, and generation	Lowest tier lacks some key features

Availability- It’s desktop app is available on Mac, Windows, and Linux.  

Link: https://ahrefs.com/

Surfer SEO

Do you want to get new keyword ideas or assistance following the appropriate structure? Michał, who founded Surfer SEO made this extremely useful tool that helps you determine keyword gaps with competitors and add topics you did not cover but are apparently related. 

Features of Surfer SEO

• Excellent on-page SEO analysis
• Content structure recommendations
• Keyword optimization suggestions.

Pricing of Surfer SEO

It offers a 7-day free trial and 4 paid plans:

• Essential- $63 per month for 3 months
• Scale- $91 per month 
• Scale AI- $154 per month
• Custom- Contact the sales

Pros	Cons
Compelling keyword ideas after analyzing competitor strategies	Expensive than some of its competitors
SERP analysis	Limited customization

Availability- It is available for Windows and MacOS users.

Link: https://surferseo.com/

JetOctopus

Founded by Julia Nesterets, JetOctopus stands out as one of the best SEO tools. It combines the functionality of an SEO crawler and the capabilities of a log analyzer by doing your website’s technical analysis.  

Features of JetOctopus

• It is scalable for large websites
• Allows you to access segmented information by letting you select from broken links, oversized pages, redirect pages, and orphaned pages
• Advanced filters make prioritizing easy by letting you decide which pages you want to optimize first.

Pricing of JetOctopus

It does not offer a free plan. The paid one costs $276 per month.  

Pros	Cons
Real-time data analysis	Limited features
Detailed log file analysis	High pricing

Availability- It offers a desktop app for Macbook, Windows, and Linux users. 

Link: https://jetoctopus.com/

SE Ranking

Valery Kurilov developed SE Ranking to provide users helpful information, such as traffic forecast, average position, etc. It is an excellent tool that can assist users in optimizing their websites for search engines.

Features of SE Ranking

• AI Writer is very helpful in optimizing content
• Users can see their website ranking based on their parameters
• It offers users with cannibalization reports.

Pricing of SE Ranking

It provides a free trial. There are three paid plans-

• Essential- $44/month
• Pro- $87.20/month
• Business- $191.20/month

Pros	Cons
It does competitor analysis	Limited AI Writing
It allows backlink monitoring & checking	Inability to share a project between several subaccounts

Availability- It can be used on both iOS and Android.

Link: https://seranking.com/

Moz

If you are looking to improve your website’s search engine ranking and increase traffic, Rand Fishkin’s tool Moz can offer you an excellent solution. It identifies the areas of improvement by eliminating things affecting your SEO and adding other helpful content to make SEO strong. 

Features of Moz

• Its Website Crawler analyzes up to 3000 links on a given URL
• Give insights into various ‘crawlability’ factors
• It emails reports comprising the crawl data for the pages your site links to. 

Pricing of Moz

It offers a 30-day free trial. You can select its Pro plan, which starts from $179 per month. 

Pros	Cons
User-friendly	Lacks a sleek design
Domain overview and rank tracking	Link index is not very accurate and fast-updating

Availability– It is available for Windows and Macbook users. 

Link: https://moz.com/

Screaming Frog

Dan Sharp founded the Screaming Frog tool. It offers comprehensive features to examine your website’s URL structure and hierarchy. This process helps identify areas of improvement and make necessary changes to make SEO potent.  

Features of Screaming Frog

• Runs a crawl analysis to gain insights into your web pages’ URLs
• It generates detailed and customizable reports to address site issues 
• It includes broken links, duplicate content, and redirects to identify the problems that affect on-page SEO

Pricing of Screaming Frog

It offers a free version and a premium plan for £199 per year.  

Pros	Cons
Great customer support	Less user-friendly to beginners
More visually guided SEO tools	Ineffective recommendations

Availability– It is available for Windows, MacBook, and Ubuntu users. 

Link: https://www.screamingfrog.co.uk/

Google Search Console

Google Search Console, formerly known as Google Webmaster Tools, is a web service by Google. It allows you to monitor your website traffic, optimize your search engine ranking, and make a final decision based on your website’s search results. 

Features of Google Search Console

• Reports on technical elements to enhance the search performance
• Identify any crawl errors appearing on your site
• It also pulls data for reporting and visualization.

Pricing of Google Search Console

It is free to use. 

Pros	Cons
Quick website performance report	Lack of real-time data
Gain insights into indexing	It does not help gauge user behavior

Availability– It is available for MacBook, Windows, and Linux users. 

Link: https://search.google.com/search-console/welcome

SEO PowerSuite

Aleh Barysevich is the founder and CMO of SEO PowerSuite tool. It is an ideal app to analyze and keep track of your organic search competition. The platform also allows users to find prospects and their respective email addresses to reach out to for your link-building outreach campaign. 

Features SEO PowerSuite

• Its SEO Spyglass feature lets you spy on your competitors
• Using its website auditor, you can analyze your website for issues and areas for improvement
• SEO PowerSuite offers thorough and customizable reporting.

Pricing SEO PowerSuite

It offers a free plan. There are two paid plans-

• Professional- $299/year
• Enterprise- $499/year

Pros	Cons
Cost-effective SEO tool	Link Assistant needs more work
It integrates well with other SEO PowerSuite tools	It runs from desktops rather than browsers

Availability- It works on Windows, Mac, and Linux.

Link: https://www.link-assistant.com/seo-powersuite-tool.html

Bing Webmaster

Developed by Microsoft, Bing Webmaster is an excellent tool for exploring your website, managing keywords, and analyzing backlinks. As Microsoft owns it, which makes this tool even more reliable. Its keyword research helps users to check the phrases and keywords that searchers are querying the most. 

Features Bing Webmaster

• Its Site Scan feature checks for any common technical SEO issues
• It allows you to monitor and analyze your backlinks
• The tool enables automated submission of URLs from WordPress sites to the Bing index.

 Pricing Bing Webmaster

It is free to use.

Pros	Cons
Well-designed and easy to navigate	Limited market share
It partners with smaller search engines like Yahoo, AOL, etc.	Limited functionality

Availability- It is available for Mac, Windows, Linux users.

Link: https://www.bing.com/webmasters/about

Comparison Table

Tools	Features	Pricing	Rating
Semrush	Gives recommendations to increase your organic traffic	It offers a free plan. The paid plan starts at $129.95 per month	4.5
Ahrefs	Offers 60+ independent tools for auditing, research, and generation	It offers a free plan. The paid plan starts at $129 per month	4.4
Surfer SEO	Excellent on-page SEO analysis	It offers a free 7-day trial. The paid plan starts at $63 per month	4.6
JetOctopus	It offers advanced filters	No free plan. The paid plan is for $276/month	4.3
SE Ranking	It offers users with cannibalization reports	It offers a free trial. The paid plan starts at $44 per month	4.4
Moz	Give insights into various ‘crawlability’ factors	It offers 30-day free trial. The paid plan starts at $44 per month	4.3
Screaming Frog	It runs a crawl analysis to gain insights into your web pages’ URLs	It offers a free version and premium plan for £199 per year	4.7
Google Search Console	It can pull data for reporting and visualization	It is a free to use	4.8
SEO PowerSuite	It offers thorough and customizable reporting	It offers a free plan. The paid plan starts at $299/year	4.5
Bing Webmaster	It allows users to monitor and analyze your backlinks	It is free to use	4.3

Conclusion

Website design and usage trends change rapidly. This is why every website needs a regular checkup, just like preventative care. This is where audits come into play, which help you take care of minor issues before they become massive problems. 

We have mentioned the best tools for on-page SEO audits in this guide. Do compare all their USPs, pros & cons, pricing, and rating before making an informed choice. 

Best Tools for On-Page SEO Audits – FAQs

What is the best tool for SEO audit?

Some of the best SEO audit tools include Semrush, Ahrefs, SE Ranking, SEOptimizer, and Google Search Console.

What is the SEO audit tool?

SEO audit is the process of identifying and evaluating your website optimization for search engines. This means that SEO audit tools help your website by identifying errors that might become an obstruction and enable it to rank well. Moreover, these tools also cover areas like Crawlability and Indexing to allow a website to gain more visibility. 

Is Semrush on-page SEO checker free?

By taking data from Google, Semrush offers a free on-page analysis tool.