SEMrush is the best tool for carrying out extensive marketing and SERP analytics. You can also use this tool to perform competitor analysis, get suggestions for keywords based on the provided topic, check backlinks, and succeed in optimizing the site for search engines. It is best to consider the Top 10 SEMrush alternatives that are equally good to help you achieve your SEO and online marketing goals.
We have listed the free and paid tools that are the best SEMrush alternatives. If you only need to access a few of the features of SEMrush, then it is better to choose the tool offering them rather than paying a high price for SEMrush.
Top 10 SEMrush Alternatives (Free/Paid)
Ubersuggest
Ubersuggest -SEMrush Alternatives
Ubersuggest has no complicated rank tracker and is the best keyword research and SERP analysis tool that keeps you ahead of the SEO game. You can see the links to a specific page and the volume a keyword has.
Features
- Get a daily notification for ranking updates and critical issues on your website and the dashboard.
- You can download the Chrome extension to get insights from the SEO data whenever you visit the website.
- Find pages that will generate good traffic for you.
- Find the keyword opportunities for the site and perform technical site audits.
Pros
- Exporting files and reports from the web to the local system is easy.
- It is not as expensive as the other SEMrush alternatives.
Cons
- Limited features related to backlinks, audits, and other tools.
- It does not provide you with as many keywords.
Pricing
- Business – $20/month
- Individual – $12/month
- Enterprise – $40/month
Google Keyword Planner
Google Keyword Planner – SEMrush Alternatives
The Google Keyword Planner tool is the best tool for researching free keywords. You can use one of the top 10 SEMrush alternatives to find new ideas and get search volume data for different keywords.
Link: https://ads.google.com/intl/en_in/home/tools/keyword-planner/
Features
- You can quickly get hundreds of keyword suggestions related to the industry or topic.
- Show vital metrics such as average search volume, PPC bids, etc.
- Provide accurate measurements of keywords with monthly searches like 10 to 100 and in wide gaps like 10,000 to 1,00,000.
Pros
- Easy to view Google-generated keyword traffic ease.
- Get loads of keyword ideas that can be used to create new content topics.
Cons
- The metrics offered by this tool may not be accurate.
- You will be able to access this through your Google Ads account only.
Pricing:
- Free
KWfinder
KWFinder – top 10 SEMrush alternatives for keyword research
KWfinder is one of the top 10 SEMrush alternatives for keyword research and competitor analysis of your competitor sites. The platform offers tools to find keywords with low difficulty scores and good search volume.
Features
- Keyword research tool enables you to find keywords by location and based on your domain.
- Curates all the niche-specific keywords in one place in no time.
- Get a SERP report for your site from 50 different locations.
Pros
- Vital keyword research feature to find keywords relevant to your industry.
- Plans are affordable, and the user interface is rich and easy to use.
Cons
- Competitive research tools available are very few.
- No site audit tool is available to identify the site’s issues in terms of SEO.
Pricing
- Mangools entry – $19.90/month.
- Basic – $29.90/month.
- Premium – $44.90/month.
- Agency – $89.90/month.
Monitor Backlinks
Monitor Backlinks – top 10 SEMrush alternatives with backlinks
Monitor backlinks are among the top 10 SEMrush alternatives with backlinks and SEO analytics features. The dashboard and interface are user-friendly to view your desired data comprehensively.
Features
- You will receive a backlink audit report with details related to the top anchor text, followed by users, and the total pages of your site.
- Track keyword details like location, competitor score, and CPC numbers.
- Monitor backlinks round the clock using Moz and Majestic tools.
- Get a list of harmful backlinks that can affect site performance and reputation.
Pros
- Provide a comprehensive view of backlinks to let users get the list of new and lost links.
- Analyze backlinks of competitors and gain insights to build strategies.
Cons
- It is easy to track and manage backlinks but needs more advanced features.
- Keyword tracking has limits and is only for users who have to monitor many new keywords.
Pricing
- DIY SEO – $19/month
- White label – $29/month.
- White label and embedding – $59/month.
Serpstat
SERP Stat – top 10 SEMrush alternatives
Serpstat is a growth hacking tool widely used by content marketers and entrepreneurs. It is one of the Top 10 SEMrush alternatives free and paid in India, allowing you to audit websites, perform keyword research, and analyze backlinks.
Link: https://serpstat.com/
Features
- Analyze keyword trends, variations, and search suggestions at no extra fee.
- SERP analytics will give you the site’s positioning and best-performing web pages.
- Identify the Adwords, budget, and keywords competitors use in their Adwords.
Pros
- It allows you to do keyword research, competitor analysis, and domain research.
- A lot of tools are available within this tool.
Cons
- The reports generated by this tool need more information.
- It does not contain advanced features.
Pricing
- Individual – $50/month.
- Team – $100/month.
- Birthday 2024 – $111/month.
- Agency – $410/month.
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Spyfu
SPYFU – best SEMrush alternatives
Spyfu is one of the best SEMrush alternatives and competitors are used to spy on competitors’ sites. It is a feature that even SEMrush offers, but the competitive analytics feature provided by this tool is in-depth. Based on your understanding of the competitor site, you can decide what works best regarding PPC and SEO.
Link: https://www.spyfu.com/
Features
- Help you obtain competitors’ keywords that can help your site rank better.
- Check your competitors’ AdWords and keywords related to a domain for deeper analysis.
- You can get traffic sources from competitors, spending on Google ads, ranking of their keywords, and backlink profiles.
- An easy-to-use interface gives users access to the required data.
Pros
- An advanced set of features is available with this tool to perform competitor analysis.
- Many learning sources are available to take full advantage of this tool.
Cons
- You can analyze your site, but it is not as comprehensive as SEMrush.
- No dedicated keyword suggestions or research tools are available.
Pricing
- Basic – $39/month.
- Professional – $79/month.
Searchmetrics
Searchmetrics – best SEMrush alternatives
Searchmetrics is one of the Top 10 SEMrush alternatives, allowing you to perform keyword analysis, SEM&PCC, site auditing, and backlink auditing. The tool offers market insights and is easy to integrate with the cloud.
Features
- A global SEO feature will give you access to historical search information with 130 domains.
- The local search feature allows you to check SEO trends in 14 countries.
- Easy to analyze backlinks and improve off-page SEO tactics.
Pros
- You can get a lot of useful SEO information in reports for free.
- You can get a single-page report to have a streamlined experience.
Cons
- There are only a few tools and limited features to access in this tool.
- Do not create in-depth reports as SEMrush does.
Pricing: Not available
Moz
Moz – SEMrush alternatives in 2024
MozPro is the best software that offers the same functionality as SEMrush but includes a fresh web explorer, keyword explorer, and link explorer. The keyword research tool will provide monthly search volume data for the given keywords.
Features
- Keyword research can be performed with the priority score and organic CTR.
- Use link research tools to find different link-building opportunities.
- Audit the site thoroughly and find the issues with the site briskly.
Pros
- The rich interface allows you to search for keywords easily and access historical data.
- Compare your site’s backlinks with the backlinks of your competitors.
Cons
- Content monitoring that happens using Fresh Web Explorer should be comprehensive.
- Limit to find the keywords that are appropriate for your topic or industry.
Pricing
- Standard – $99/month.
- Medium – $179/month.
- Large – $299/month.
- Premium – $599/month.
SEO Powersuite
SEO Powersuite – Semrush alternatives in 2024
SEO Powersuite is the best SEMrush alternative that will let you manage your backlink profile, track the site ranking, spy on what your competitors are doing, and perform website audits to find issues.
Features
- There are 19 keyword suggestion tools that give you each keyword’s traffic and bounce rate.
- Measure the strength of the backlinks based on 50 factors to create reports that can help you build strong links.
- The tool performs the site audit, providing dead links and missing HTML snippets.
Pros
- PowerSuite has different tools to audit the site, search for keywords, track site traffic, etc.
- Pay once and use throughout, eliminating monthly subscriptions.
Cons
- Tough to be used by people who do not have much experience working with this tool.
- It is a desktop application and cannot be accessed from anywhere.
Pricing:
1- year plan
- Free
- Professional – $299/year.
- Enterprise – $499/year.
Ahrefs
Ahrefs – tested semrush alternatives of 2024
Ahrefs is a backlink analysis tool with many features that make it the best tool for SEO. The SEMrush cheaper alternative gives keywords from different search engines and uses clickstream data to find the keywords that are mostly searched for in your topic. It also provides valuable data on how many clicks you can expect for the keyword.
Link: https://ahrefs.com/
Features
- One of the tested SEMrush alternatives of 2024 allows you to analyze your backline profile thoroughly and check the organic traffic received for any site.
- Help check the site’s health and flag SEO issues, besides giving you the proper recommendations to fix those.
- Provide excellent content ideas and guest post opportunities to build broken links.
Pros
- Get access to a lot of keywords from different search engines.
- Get keyword research metrics like the total clicks you may get using this keyword and the return rate.
Cons
- Site audit tools that are in place can be advanced.
- Do not provide keywords based on search intent.
Pricing
- Lite – $99/month.
- Standard – $199/month.
- Advanced – $399/month.
- Enterprise – $999/month.
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Conclusion
SEO, website auditing, and creating quality backlinks are game-changers for businesses. You can help the site rank better and get more traffic and higher conversion rates using the top 10 SEMrush alternatives. You can try out the tools using their trial version. If the tool matches your SEO requirements and strategies, you can buy a plan.
FAQs – SEMrush Alternatives
Do you think SEMrush is the best tool?
SEMrush has many benefits, such as offering various tools to produce diverse data. The learning curve is steep and is only affordable by some.
What is similar to SEMrush for free?
Many tools are similar to SEMrush. However, Ubersuggest is what is available for free. There are other SEO platforms that you can try out for free until the trial period.
What is an excellent alternative to SEMrush?
Uber suggests it is the best, cheaper SEMrush alternative with many options. It offers a comprehensive solution at a cost-effective price.
Which one is ideal, Ahrefs or SEMrush?
Your chosen tool depends on your business needs and what you want to achieve. However, Ahrefs is cost-effective and ideal for backlink analysis, whereas SEMrush is suitable for content marketing.
Which one is ideal, SEMrush or Ubersuggest?
Big companies choose SEMrush as they can pay a considerable price. In contrast, Ubersuggest is ideal for companies that want to optimize their websites with SEO techniques but use a cost-effective tool.