Spotify is now showing music videos to premium subscribers
Music lovers, get ready to elevate your streaming experience! Spotify, the ubiquitous music streaming giant, has just introduced a game-changing feature: music videos. In a move that could disrupt the online video landscape, Spotify is testing out music videos for premium users in select territories. This beta launch marks a significant step for Spotify, potentially shaking things up in the music video realm, where YouTube has reigned supreme for nearly two decades.
In Short
- Spotify launches a new music video feature, challenging YouTube’s dominance.
- The feature is in beta and available to premium users in select countries.
- Spotify aims to enhance user experience and expand its market reach.
Spotify’s New Music Video Feature
Spotify is testing new features, offering them to premium users in select countries. You can seamlessly switch between listening and watching on mobile and desktop, with an ad-free experience. This beta launch challenges YouTube’s dominance and hints at a future with more integrated music streaming experiences.
How Does Spotify’s Music Video Feature Work?
Spotify’s foray into music videos offers a user-friendly experience designed to integrate your existing listening habits seamlessly. Here’s how it works:
- Premium Access: Currently, the music video feature is exclusive to Spotify Premium subscribers in select countries.
- Seamless Switching: While listening to a song, a “Switch to Video” button appears on the Now Playing screen for compatible tracks. Clicking this button instantly transitions you from audio-only mode to watching the music video.
- Optimized Viewing: Just like on YouTube, Spotify’s music videos adapt to your viewing preference. Switch your phone to landscape mode for a full-screen video experience, or keep it in portrait mode for a more compact view. Tapping the “Switch to Audio” button takes you back to the song without the video.
How to Watch Music Videos on Spotify?
Step 1: Upgrade to Spotify Premium
This feature is currently exclusive to premium subscribers.
Step 2: Check Availability
Music videos are in beta testing, so they might not be available in your region yet.
Step 3: Find a Song with a Video
Look for the “Switch to Video” button on the Now Playing screen when playing a song. Not all songs will have this option.
Step 4: Click “Switch to Video”
This will start playing the music video from the beginning of the song.
Step 5: Switch Back to Audio
Tap “Switch to Audio” to return to just listening to the song.
This feature is currently in beta testing and may not be available in all regions.
What Music Videos Are Available on Spotify?
While Spotify boasts a vast music library, its music video selection is in its early stages during the beta phase. The company is starting with a curated collection of thousands of music videos, encompassing a wide range of genres and artists across the launch markets. Spotify emphasizes that it has directly acquired the rights to these videos, ensuring an ad-free viewing experience for premium users.
Featured Artists
Spotify is starting with a smaller catalog of artists for music videos. Some of the artists included are Ed Sheeran, Doja Cat, Ice Spice, Taylor Swift, Beyonce, SZA, Olivia Rodrigo, Jack Harlow, and Tate McRae1.
More artists may be added over time as the feature expands.
Is Spotify Replacing YouTube?
While Spotify’s music video feature is undoubtedly a step towards a more comprehensive music experience, it’s unlikely to completely replace YouTube in this domain. Here’s why:
- Limited Library: During the beta phase, Spotify’s music video selection is a curated subset compared to YouTube’s vast collection. It might take a considerable time for Spotify to build a library that rivals YouTube’s sheer volume of content.
- User-Generated Content: A significant portion of YouTube’s music video appeal lies in user-uploaded content, remixes, and music video reactions. This kind of content creation isn’t currently part of Spotify’s offering.
Impact On YouTube
YouTube has long been the go-to platform for music videos, offering a seemingly limitless library of user-uploaded content alongside official artist channels. However, Spotify’s entry into this space presents a unique challenge. Here’s why:
- Targeted User Base: Spotify caters specifically to music listeners, offering a curated music experience. This focus might attract users who primarily use YouTube for music videos and prefer a more streamlined platform without the distraction of non-music content.
- Ad-Free Viewing: For premium Spotify users, music videos are entirely ad-free, unlike the ad-supported experience on the free tier of YouTube. This could be a significant advantage for users who value uninterrupted viewing.
Difference between Spotify and YouTube
While Spotify’s entry into music videos shakes things up, both platforms offer distinct advantages:
| Feature | Spotify | YouTube |
|---|---|---|
| Music Library Focus | A curated selection of official music videos | A vast library of official & user-uploaded content |
| Availability | Limited beta test in select countries | Worldwide availability |
| Monetization | Ad-free for Premium users | Ads on free tier, ad-free with Premium |
| User-Generated Content | No | Yes (remixes, reactions, etc.) |
| Integration | Seamless transition between audio & video | Separate platforms |
| Additional Features | Podcasts, social features | Wide variety of non-music video content |
The best platform depends on your individual needs and preferences.
Previous Features
Last year, Spotify introduced Clips, which are 30-second vertical videos created by artists to connect with fans. These clips resemble content found on TikTok, where music also takes center stage1.
Conclusion
Spotify’s entry into music videos injects excitement into the streaming world. While the beta feature offers a taste of a more integrated music experience, it’s unlikely to dethrone YouTube’s vast library. This competition between giants benefits users, potentially leading to more features and a refined music experience. Whether you crave a curated, ad-free environment or a diverse video world, the future of streaming promises exciting possibilities.
Spotify Now Streams Music Videos – FAQs
What is the cost of Spotify Premium?
Here’s a concise breakdown of Spotify Premium pricing:
Individual: ₹119/month
Student: ₹59/month
Duo: ₹149/month
Family: ₹179/month
Mini: ₹7/day
Is Spotify going to add music videos?
Yes, Spotify has begun a beta test offering music videos to Premium users in select countries (as of March 2024).
What is the Spotify music video feature?
It allows you to seamlessly switch between listening to a song and watching its music video within the Spotify app.
Is Spotify video free?
No, currently the music video feature is exclusive to Spotify Premium subscribers. There’s no official word on future availability for free users.
Why does Spotify have videos now?
Spotify is likely aiming to compete with YouTube for music video viewers and offer a more integrated music streaming experience.
How many videos are on Spotify?
The exact number isn’t available, but during the beta phase, Spotify offers a curated selection of thousands of music videos.