SEO Manager Salary in India – The average salary of an SEO Manager is INR 9 Lakhs in India, and the salary range is INR 3 to 16 LPA. An SEO Manager is a senior-level position in the SEO profession and is among the highest-paid SEO positions in the world.
An SEO (Search Engine Optimization) Manager is responsible for improving the brand’s online presence, and increasing the organic visits to the site, thus boosting business traffic. The salary of an SEO Manager majorly depends on the years of experience and projects. Other factors affecting SEO Manager salary include location, company, and designation.
In this article, we will discuss the salary of an SEO Manager and the factors affecting it.
Table of Content
- The Average Salary of an SEO Manager in India in 2024
- SEO Job Roles and Career Opportunities
- SEO Manager Salary: Experience-wise Trends
- SEO Manager Salary: Location-Wise Trend
- Top Companies for SEO Managers
- Responsibilities of an SEO Manager
- Eligibility Criteria for SEO Manager
- How to Become an SEO Manager
- Types of SEO Manager
- Top Colleges for a Career as an SEO Manager in India
Average Salary of an SEO Manager in India in 2024
The Average Salary of an SEO Manager in India in 2024 is INR 9LPA and the salary has a range of INR 400,000 to INR 10,00,000 as of 2024.
It is very interesting that this index can vary starting from different factors such as the candidate’s experience or skills, place or size of the company, and exact industry. However, Directors of SEO and SEO managers with higher levels of skills, experience, and a proven track record might end up earning more than the salary range in the quote.
Also, the role of SEO Managers in huge metropolitan areas or large corporations is higher than those in smaller cities or for smaller companies. For example, Google SEO Manager Salary in India can range from INR 4 LPA to INR 15 LPA, whereas SEO manager’s salary in any small company can go as low as INR 34k per month.
SEO Job Roles and Career Opportunities
SEO Manager Salary in India Based on Various Roles
SEO serves to create strategies to increase a site’s performance with regard to search engine results pages (SERPs). One can do this by comprehensively researching keywords, optimizing the website content and structure, and monitoring and analyzing the website’s performance.
Job Roles in SEO can be of various types and may lead to a number of positions in the Internet marketing industry.
- SEO Specialist: SEO position, get involved in keyword research, on-page optimization, and implement SEO strategies.
- SEO Analyst: A mid-level job position, where I will work on analyzing the performance of websites, finding the places that need improvement, and also executing of some SEO strategies.
- SEO Manager: Responsible for producing and management of full-cycle SEO strategies, team management of SEO experts, and reporting on SEO performance results.
- Digital Marketing Manager: Includes managing the entire digital marketing activities, in turn, such as search engine optimization, social media platforms, email marketing campaigns, and online advertising.
- E-commerce SEO Manager: Provides e-commerce website optimization services to boost search engine rankings and drive organic traffic to the website and improve site sales.
|
Job Role |
Description |
Salary Range (INR) |
Salary Range (USD) |
|---|---|---|---|
| SEO Specialist | Entry-level position implementing SEO strategies and optimizing website content. | ₹3,00,000 – ₹6,00,000 | $40,000 – $80,000 |
| SEO Analyst | Mid-level position analyzing website performance and implementing SEO tactics. | ₹6,00,000 – ₹8,00,000 | $80,000 – $100,000 |
| SEO Manager | Develops and oversees SEO strategies, manages a team, and reports on performance. | ₹8,00,000 – ₹15,00,000 | $100,000 – $200,000 |
| Digital Marketing Manager | Oversees all digital marketing efforts, including SEO, social media, and online advertising. | ₹12,00,000 – ₹25,00,000 | $150,000 – $300,000 |
| E-commerce SEO Manager | Focuses on optimizing e-commerce websites for search engine rankings and organic traffic. | ₹10,00,000 – ₹20,00,000 | $125,000 – $250,000 |
An SEO specialist is a beginner/entry-level position and as we can see from the table, an SEO specialist salary in India can vary between INR 3 LPA to INR 6 LPA. This shows that SEO can be a very good career choice for students.
SEO Manager Salary: Experience-wise Trends
Experience is one of the key factors that help decide the amount of salary an SEO Manager makes. Normally, it emerges that with the gathering of professional experience in the field, the earnings can be higher.
- Entry-level SEO Managers (0-2 years of experience): In the US market, it is estimated that they will go home with an average annual income between $40,000 and $60,000.
- Mid-level SEO Managers (2-5 years of experience): The annual median salary for these professionals is usually between $60 to $80 thousand dollars.
- Senior-level SEO Managers (5+ years of experience): While after more than five years the SEO managers can earn up to 80,000 USD per annum, and some senior positions expect 6-figure salaries or more.
|
Experience Level |
Salary Range |
|---|---|
| Entry-level (0-2 years) | $40,000 – $60,000 per annum |
| Mid-level (2-5 years) | $60,000 – $80,000 per annum |
| Senior-level (5+ years) | $80,000+ per annum |
SEO Manager Salary: Location-Wise Trend
The location of your work has a great impact on your salary. Western countries like the US and Canada offer high salaries to SEO managers, while some Asian countries have less pay.
Look at the table below that shows SEO manager salaries in different locations.
| Location | Average Salary |
|---|---|
| SEO Manager Salary in Delhi | INR 6.6 LPA |
| SEO Manager Salary in Bangalore | INR 9.8 LPA |
| SEO Manager Salary in Dubai | INR 19 LPA |
| SEO Manager Salary in Toronto | INR 47 LPA |
| SEO Manager Salary in London | INR 47 LPA |
| SEO Manager Salary in Australia | INR 50 LPA |
| SEO Manager Salary in Pakistan | INR 3 LPA |
Top Companies for SEO Managers
Many Fortune 500 companies in diverse areas of business reward the abilities of SEO Managers in equal measure with their lavish salaries and benefits packages. Here are the highest-paying companies for SEO Managers :
| Rank | Company | Description |
|---|---|---|
| 1 | Google, being a top-ranking search engine puts great value on search engines optimizations. This is a way to improve their search algorithm and help their clients to optimize their websites. | |
| 2 | Amazon | As Amazon being the leading e-commerce platform, it depends especially on SEO techniques, that ensure traffic growth and sales increase which makes SEO one of the key factors for the company. |
| 3 | The Facebook platform has numerous content that can benefit from SEO techniques to target audiences and to increase visibility as well as engagement. | |
| 4 | Microsoft | Microsoft is a tech company with many products and services and the search engine optimization (SEO) becomes a necessity to make the company website rank well on the search engine. |
| 5 | Apple | SEO campaigns form a ground for Apple to interact with its target audience and promote its products online as well as offline through digital marketing efforts. |
| 6 | Netflix | Celebrating the fact that Netflix has almost endless options, the SEO method is used to get each show and movie available to users. |
| 7 | IBM | The portfolio of products and services is highly diverse at IBM and thus the importance and the effectiveness of SEO is obvious for it to increase user visibility and attract customers. |
| 8 | Adobe | Adobe’s digital marketing tools such as marketing solutions and creative software require cutting-edge search engine optimization techniques to deliver quality results. |
| 9 | Salesforce | Search engine optimization is evident at Salesforce which is used to draw leads and drive traffic to its site. |
| 10 | Uber | Uber must have the local SEO strategies due to its global presence and highly competitive markets that enable it to remain visible and attract customers. |
Responsibilities of an SEO Manager
The responsibilities of an SEO Manager typically include:
1. Developing and implementing SEO strategies: Having an engineering search engine optimization SEO plan and developing those needed techniques is the most essential work. Getting the coveted top positions on the Search Engine Result Pages (SERPs) is the primary objective of all strategies.
2. Keyword research: Keyword research to ensure high rankings in search engines and to help optimize content. Furthermore, it helps in identifying a particular audience.
3. On-page optimization: Writing keyword-rich descriptions and titles, as well as implementing other on-page SEO tactics so that your site comes in top of the list in a search result.
4. Off-page optimization: Interacting with and appropriately handling other sites and off-page SEO activities with the sole aim of having higher authority and reliability in the online presence.
5. Technical SEO: The reason for assuredly having the website’s architecture, speed, and mobile-friendliness suiting search engines is the real cause.
6. Content strategy: Overall, this strategy targets to increase backlinks and user engagement which, in the end, translates to better ranking and visibility.
7. Monitoring and reporting: Website assessments would help us trace site performance, positioning of keywords, and reporting on the effectiveness of on-page and off-page SEO from time to time.
8. Staying updated: The novelties and innovations happening in SEO not forgetting search engine algorithms and technological developments necessitate the need to know when the changes in SERPs happen as well as know their effects.
9. Collaboration: Just one hurdle closer to the process of content creation, as well as developers and all of the other team members that only point to having the SEO best practices fully adopted.
10. Analysis and optimization: Better finding the places for improvement as well as optimization by checking data especially the metrics in the SEO strategies is essential.
Eligibility Criteria for SEO Manager
Here are the eligibility Criteria to become an SEO Manager :
- Education: Bachelor’s degree in marketing or communications or such a field.
- Experience: Experience in running successful SEO campaigns.
- Technical Skills: Proficiency in SEO tools and having foundation knowledge of HTML, CSS, and JavaScript.
- Analytical Skills: Ability to grab website performance data and make data-driven decisions.
- Communication Skills: Great command of both writing and oral skills.
- Creativity: Responsibility to design unique SEO tactics.
- Adaptability: Being eager to learn and constantly revising oneself by keeping up with the most recent developments in the sphere of SEO and digital advertising.
How to Become an SEO Manager
By pursuing a bachelor’s degree in marketing, communications, business, or a related major, candidates have the opportunity to build the necessary foundation to become an SEO Manager. Consequently, qualitative formal education may be appropriate but the most effective way is to discover SEO methods by taking part in professional experience in digital marketing.
By means of exertion as an intern, working in an entry-level position as an SEO specialist, or freelancing in digital marketing you can do that. SEO experts with their sole eye set on the position of SEOM have to gain a broad knowledge of the SEO principles that involve knowledge of keyword research, on-page and off-page optimization, and technical SEO.
They need to be in constant sync with the recent and most relevant of trends in the SEO policies. Establishing a history of successful SEO projects and bringing along the competencies in analysis, communication, and leadership can also work in their favor for ascending the role of SEO Manager.
Professional certifications in digital marketing or SEO, like Google Analytics or HubSpot certifications, prove to be advantageous in building profiles and creating a way to get a job opportunity.
Types of SEO Manager
The SEO Managers’ tasks range from SEO to SMM and will force them to employ different approaches and strategies. Some common types include:
1. Technical SEO Manager: Technical SEO aspects namely website architecture, crawlability, and site speed optimization are the main focal point of this company. They are to make sure that the site has perfect technical optimization for search engines.
2. Content SEO Manager: Keeps content updated, looking after content copy and metadata with the purpose of improving ranking. SEO specialists conduct various tasks, which include keyword search, content optimization, as well as creating content strategies for organic search growth and performance.
3. Local SEO Manager: Localize SEO for optimum positioning in your area search engines. They look into ways of making the website more visible to local searches, for example, optimizing the Google My Business page and citation of the season.
4. E-commerce SEO Manager: Primarily focuses on optimizing the workability of e-commerce websites for search engines. To achieve this result, they are tasked with editing or writing product description pages, managing product feeds, and up the overall opening and ranks.
5. Mobile SEO Manager: Focuses on making the website user-friendly and fast-compatible for mobile phones. They pay much attention to arranging the sites for mobile users and guarantee they are moving around smartphones in a smooth way.
6. Enterprise SEO Manager: He handles SEO strategies for large websites not only websites, but organization as well. They are geared towards combining SEO plans with those of the business to ensure congruence with the general business targets and goals.
7. International SEO Manager: Concentrates websites’ capabilities to be accessed by search engines and the audience of different nations. They are tasked with implementing hreflang tags, handling work associated with international content, and making sure that websites load easily for different regions and languages which is a very complex job indeed.
Top Colleges for a Career as an SEO Manager in India
In India, there are many colleges and universities which offer courses such as digital marketing or related associate fields. These courses can prepare students to be able to function as an SEO manager. undefined
| Institute | Program Offered |
|---|---|
| Indian Institute of Management (IIM) Ahmedabad | PGPX courses in digital marketing for executives |
| Indian Institute of Management (IIM) Bangalore | PGDM program in Digital Marketing and Analytics (PGP-DMA) |
| S.P. Jain Institute of Management and Research (SPJIMR), Mumbai | Digital Marketing and Analytics training in Executive Management Program |
| Xavier School of Management (XLRI), Jamshedpur | Digital Marketing Certificate program in Executive Development Program |
| Indian School of Business (ISB), Hyderabad | Digital Marketing and Analytics Program in Senior Education |
| MICA – The School of Ideas, Ahmedabad | PG Certificate Program in Digital Marketing & Communication |
| Mudra Institute of Communications, Ahmedabad (MICA) | Post Graduate Diploma in Management (Communications) with digital marketing specialization |
| Institute of Management Technology (IMT), Ghaziabad | Fast-track PGDM with specialization in digital marketing |
| Manipal Pro Learn, Bangalore | Google Digital Marketing Professional Program |
| Digital Vidya, Delhi | Various SEO and digital marketing courses |
Conclusion
The salary of an SEO Manager in India can vary significantly based on factors such as experience, skills, location, and the size of the organization. On average, the SEO Manager salary in India ranges from ₹4 Lakhs to ₹10 Lakhs per year, with the potential to reach up to ₹30 Lakhs for experienced professionals or those in leadership roles.
Salaries tend to be higher in metropolitan cities like Bangalore, Hyderabad, and Mumbai compared to smaller cities. Additionally, larger enterprises and tech companies often offer more competitive compensation packages for skilled SEO Managers.
Overall, the SEO Manager role in India presents a lucrative career path for individuals with a strong understanding of search engine optimization, digital marketing, and data analysis. As the demand for effective online visibility continues to grow, the earning potential for SEO Managers in India remains promising.
SEO Manager Salary in India – FAQs
What are the skills that you need to become a senior SEO manager?
Just to have an SEO Manager job you need a solid understanding of the SEO basics, keyword research, on-page and off-page optimization, including technical SEO. In addition to above mentioned devils’ difficulties, you should have qualitative skills, communications skills, and stay up to date with all the latest trends in SEO.
What is the salary of an SEO manager in India per month?
The average salary of a SEO Manager in India per month is ₹31,545, as reported by Indeed in 2024.
What is the highest salary for SEO?
The highest salary for SEO Managers is $1,536,242.
Which certifications or credentials go along with the SEO Manager’s job?
For instance, Google Analytics, Google Ads and HubSpot are the certifications, which give competence to an SEO Manager. Apart from intensifying your knowledge on usage of these tools , these certifications can improve you reputation.
What are the opportunities in career the of an SEO Manager?
SEO Managers may choose from many available career choices, and these are found in the digital marketing area. They may take up positions like Digital or Marketing Manager, E-commerce SEO Manager, and some of them may focus in areas like Content SEO or Technical SEO.
What are the major duties of the SEO Manager?
Responsibilities of the SEO Manager span keyword research, site content optimization, website analytics monitoring, vocabulary in the latest SEO trends and algorithms, and all these must be implemented and applied for a website to stay ahead of competition.
What are the required steps for becoming an SEO Manager in India?
In order to get the role of SEO manager in India, you may follow a bachelor’s degree in marketing communication or any sphere associated to it. Get a practical digital marketing experience specializing in SEO, and be able to demonstrate proficiency in SEO way of work. If you’d like to become more qualified, you could complete courses in Google Analytics, Google Ads or HubSpot to improve your employment opportunities.