Over the last few years, companies are shifting from traditional marketing to digital media marketing as it is more effective in gaining new customers. Companies are establishing their digital presence on different platforms including social media, blogging sites etc. Each and every company has created their own websites to provide information to potential customers, making websites or web applications is a complex and time-consuming task which requires coding skills. Hence to solve this problem, many organizations have provided website building and content management platforms which make it easy to create web applications. Two such platforms are Squarespace and Magento which provides different services to build websites and web applications for personal or commercial use.
Magento can be understood as an e-commerce platform which helps its users to create online stores for selling their products and services. It was founded by Roy Rubin and it was initially launched in 2008. It was built using the PHP programming language. It is an open-source platform. In 2018 Adobe Incorporation purchased it for $1.68 billion. MySQL and MariaDB are used as databases to store information.
Advantages of Magento
- It allows to create applications which are responsive on various devices are android, iPad etc.
- It is SEO friendly means it is easy to optimize websites to increase ranking for SERP.
- Has a lot of performance tracking tools to evaluate results.
- Loading speed is good.
- Easy integration with third-party plugins.
Disadvantages of Magento
- Setup and configuration are difficult as compared to Joomla.
- Hosting requires large space which slows down the website speed.
- It is costly as compared to other platforms providing similar services.
Squarespace can be understood as a website building company founded by Anthony Casalena in 2004. It is an American company which provides its software as a service. It has a large number of pre-designed templates which can be used for making interactive websites. It also provides hosting services along with domain names and other features. It is used due to its drag and drop capabilities.
Advantages of Squarespace
- It comes with drag and drop features which makes it very easy to use.
- The loading time of this platform is very low so it is a quick platform.
- It provides immediate customer support.
- It has good back-end managing features which provide good control of functionalities.
Disadvantages of Squarespace
- It does not have any free plan like some other platforms such as Wix or Drupal.
- It is not an open-source platform.
- It does not have advanced marketing and SEO tools.
Below is a table of differentiation between Squarespace and Magento:
|
Magento |
Squarespace |
|
| 1. | It is an e-commerce platform which provides services to create online stores to sell goods. | It is a website building company which provides software as a service. |
| 2. | Magento was founded by Roy Rubin. | It was founded by Anthony Casalena in New York. |
| 3. | It is an open-source platform. | It is not an open-source platform. |
| 4. | Customization is tough as compared to Squarespace. | It provides easy-to-use customization features. |
| 5. | Magento provides an open-source plan which is free. | Its subscription plan starts at just $16 per month. |
| 6. | It does not provide advanced features like activity tracking. | Activity tracking, notification, alert functionality etc are provided by Squarespace. |
| 7. | It provides better SEO options for increasing visibility. | It does not provide many options for SEO. |
| 8. | It has a large number of customizable templates. | It provides less number of free templates. |