The decision between SEO and PPC careers should be based on your unique strengths, interests, and where you see yourself thriving in digital marketing.
SEO involves optimizing content for search engines, whereas PPC concentrates on paid advertising. Based on your preferences and skills, if you find joy in analyzing data, strategic bidding, and crafting effective paid advertising campaigns, PPC might be a good match. Otherwise, if you are more interested in content creation and fine-tuning for organic search, enhancing a website’s performance through on-page and off-page optimization, content improvement, and staying updated on search engine algorithms. SEO could be a more suitable choice. It’s worth noting that some professionals choose to specialize in both SEO and PPC, gaining a versatile skill set.
In terms of salary an average US SEO specialist‘s salary of $62,000 with variations based on experience. Whereas an average US PPC specialist’s salary of $63,000 with similar experience-based adjustments.