An outstanding program called Jago Grahak Jago works to protect consumers’ rights and empower customers. The establishment of a robust legislative framework that includes the renowned Consumer Protection Act is one of its key characteristics. By putting in place this structure, Jago Grahak Jago establishes a strong base for consumer rights, enabling people to seek justice and redress in the event of any inconsistencies or complaints.
Main Features of Jago Grahak Jago Programme
Jago Grahak Jago is a Hindi proverb that translates to “Wake up consumers, know your rights when purchasing a product, and check the authenticity.” Below, we’ve covered the five traits of this government campaign:
(1) To protect consumers from unfair business practices by providing information on product specifications such as quality, quantity, potency, purity, and price;
(2) To ensure that consumers have access to products at competitive costs;
(3) The right to consumer education;
(4) the right to file a complaint against unfair business practices;
(5) the right to assurance that one’s interests will be fairly considered in a suitable forum.
What is Jago Grahak Jago Programme?
A government-sponsored program called Jago Grahak Jago uses print, media, audio, and video ads to increase consumer awareness. The government educates the public about typical shopping errors through such initiatives and motivates individuals to shop sensibly.
The campaign Jago Grahak Jago primarily targets rural and isolated areas. One of the Government’s most effective operations to date. Customers have the right to request information about their rights and even file complaints when such rights are violated. The Jago Grahak Jago program will assist Indian consumers in understanding their rights as consumers.
Jago Grahak Jago: Objectives
The main goal of Jago Grahak Jago is to raise consumer awareness of their legal rights. The following are some of Jago Grahak Jago’s further goals:
- Right to safety: The phrase “right to be protected against marketing of goods and services which are hazardous to life and property” appears in the Consumer Protection Act of 1986.
- Right to information: To safeguard the customer from dishonest business practices, this refers to the right to information on the quality, quantity, purity, and cost of goods. Before making a decision, the consumer should insist on learning everything there is to know about the good or service. This will protect the consumer from choosing the incorrect products.
- Right to Choose: Consumers should have access to a range of products and services at varied price points as desired.
- Right to be Heard: The interests of the consumer should be heard and considered. They are entitled to establish a group that will aid them in all pertinent concerns.
- Right to seek Redress: Consumers have the option to file a complaint in the event of unfair treatment or exploitation.
- Consumer Education: In order to make informed purchasing decisions, consumers have a right to obtain information about products and services.
Jago Grahak Jago is not just a campaign; it is a call to action for every citizen to be vigilant, informed, and responsible. It empowers consumers to be active participants in shaping a fair and just marketplace, thereby contributing to a better tomorrow for all. As consumers, let us heed this wake-up call and play our part in building a more equitable and consumer-friendly society.