A logo is a specially designed icon, image, or symbol for representing a company, product, or organization. Logo designers develop logos to create business brand identity and instant customer recognition. They design visuals that express what the brand is about and stands for in a simple, memorable, and timeless way. For example, the bitten apple fruit shape logo signifies Apple’s computers being user-friendly and catering to everyday users. Logo design requires strategizing the shape, style, colors, and layout to match the brand’s offerings and target audience. The final logo then becomes a crucial visual cue to link customers with the brand promise.
Top 5 Logo Design Apps
Top 5 Logo Design Apps to Try In 2023
- Canva
- DesignEvo
- LogoMaker
- Tailor Brands
- Laughingbird
Canva
Canva is an extremely popular and user-friendly graphic design platform. It has a huge library of templates and images to make custom logos, even without design experience. Canva is a Template based design tool with drag and drop features and large media library.
Benefits:
- Intuitive interface: Easy drag-and-drop even for total beginners
- Saves time: Huge library of templates, graphics, etc. speeds up designing
- Very versatile: Make logos, posts, presentations, resumes and more
- Customizable: Tailor ready-made templates with own fonts, colors etc.
- Enables teamwork: Live collaboration features for real-time team designing.
Features:
- Templates: Professionally designed templates for presentations, social posts, documents, etc.
- Photos & Images: Stock library with over 1 million visuals to use.
- Text Tools: Easily format text by changing fonts, size, color, effects.
- Layouts: Arrange elements in grids, columns, custom layouts.
- Icons: Over 8,000 icons to communicate ideas visually.
- Colors: Choose, save, and change colors with a click.
- Formats: Download designs as JPG, PNG PDF, MP4.
Limitations of Canva:
- Less creative control than pro software.
- Relies on premade templates.
- Lacks advanced image editing tools.
- Requires internet access.
- Some extras need paid subscription.
- Not good for complex multi-page prints.
DesignEvo
DesignEvo uses artificial intelligence to help anyone create unique logos simply by customizing suggested logos and icons. It’s easy-to-use and perfect for beginners.
Benefits:
- Requires no design skills: The AI logo generator creates unique logos tailored to your business even if you have zero graphic design experience.
- Saves time: Logo ideas are instantly generated and further editing can be done quickly with the user-friendly editor.
- Easy customization: Many aspects like icons, fonts, colors and more can be easily changed as per liking to alter logos.
- Great for simple branding needs: Logos have flexible file formats for use on websites, documents, social media pages to establish basic visual identity.
- Hassle-free logo sizing: The vector (SVG) format keeps logos screenshot-clear even when scaled to any dimensions.
- Affordable starting plan: Unlike other paid tools, the free DesignEvo plan itself provides unlimited logo design needs for beginners.
Features:
- Templates: Hundreds of customizable logo templates for various industries.
- Icons: Thousands of icons to communicate brand identity.
- Shapes: Illustrations and geometric shapes to incorporate.
- Text: Stylish fonts to add and customize text.
- Colors: Palettes and gradients to visualize logos.
- Formats: Export files as PNG, JPEG, SVG, PDF.
- Design Tasks: Step-by-step guidance for key logo steps.
Limitations of DesignEvo:
- Limited customization: Less flexibility for completely custom logos
- Basic editing: No complex image manipulation tools
- Narrow focus: Only logos, no posters, presentations, etc.
- Premium add-ons: Some extras like shapes require purchase
- No collaboration: Individual users, no teamwork enabled
- Manual integration: Requires effort to integrate with Shopify, etc.
LogoMaker
LogoMaker by Logojoy has an innovative logo generator that provides logo ideas based on business name and industry. It also has great editing tools for customizing.
Benefits:
- Easy to use: Simple intuitive interface and process allows logo design even without any graphic design experience.
- Saves time: AI logo suggestions greatly reduce effort required to conceptualize and create options from scratch.
- Style guidance: Get recommendations on fonts, colors, icons that work well for your business sector for decision help.
- Robust editing: Once logo ideas are generated, provides advanced customization capabilities compared to purely AI sites.
- Complete brand identity: Logo files catered for both digital and print. Can expand further to make stationary, social media assets.
- Affordable pricing: Per month cost is lower than most paid software yet still opens access to many templates and features.
Features:
- Templates: Thousands of pre-made templates across categories.
- Icons: Customizable icons to represent brand values.
- Fonts: Extensive font styles for personalized text.
- Shapes: Arrows, lines, illustrations to add visual impact.
- Colors: Color palettes for brand visual identity.
- Formats: Download logos as PNG, JPG, PDF, SVG.
- Design Tasks: Step-by-step guidance for key logo steps.
- Resize & Align: Optimize logo symmetry and spacing.
Limitations of LogoMaker:
- Requires download/install: Being a desktop app, LogoMaker needs software installation on each computer unlike web-based tools.
- Limited customization: Less flexible than pro vector tools for fully custom logos.
- No collaboration: No simultaneous team editing capabilities.
- Export issues: Formats other than PNG/JPEG/PDF need workarounds.
- Ongoing expense: Monthly costs more expensive long-term than one-time purchases.
- Steep learning curve: More complex than extremely simple online logo makers.
TailorBrands
Tailor Brands asks questions about the business to generate tailored logo options along with brand style guides. It also provides easy-to-understand customization.
Benefits:
- Saves time: AI powers fast design instead of lengthy human processes.
- Easy to use: Intuitive even for non-designers.
- Affordable: Lower costs than hiring graphic designers.
- Customizable: Flexibility to tailor brand visuals.
- Flexible: Easy editing to update brand assets later.
- Cohesive look: Consistent branding style across all design assets.
Features:
- Templates: Professionally designed starting templates.
- AI Logo Generator: Creates dozens of unique logo options.
- Icons: Adds appropriate custom icons.
- Typography: Stylish font library to find right visual voice.
- Colors: Clever and customizable color assignment.
- Formats: Download logos as PNG, JPG, PDF, SVG.
- Design Tasks: Guided customization of logos.
Limitations of TailorBrands:
- Less design control than human designers.
- Struggles with extremely niche branding.
- Slight quality variations occasionally.
- Requires basic design knowledge for customizing.
- Digital assets only, no physical merchandise production.
LaughingBird
More than just logos, Laughingbird offers full brand kit and marketing asset templatization for creating a complete visual identity after designing your new logo.
Benefits:
- Affordable: Lower costs than human graphic designers.
- Intuitive: Easy for non-designers to customize templates.
- Customizable: Tailor designs to your branding.
- Time-Saving: Faster than designing from scratch.
- Style Consistency: Unified aesthetics and brand elements.
Features:
- Their webbased software makes working with PNGs, scaling, and layers so easy.
- The web interface is user friendly and has 1000s of templates and elements.
- Saving different versions of a graphic is easy and well organized. Love having it saved to the cloud.
Limitations of LaughingBird:
- Limited design control vs designers
- Niche branding difficulties
- Asset integration challenges
- Scalability constraints
- Presentation variety caps
Conclusion
Creating logos and brand designs used to require hiring expensive graphic designers. But new user-friendly apps make it possible for anyone to design quality logos even with no prior experience. Leading apps like Canva, LogoMaker, DesignEvo, Tailor Brands, and Laughingbird use AI and easy drag-and-drop tools to automatically generate logo options based on your input.