Everyone these days uses social media and it has become a part of our everyday life. Not only social media is a source of entertainment but also to share useful information. Also businesses these days are using social media for growth and marketing. But there are so many social media tools out there and it often gets difficult to manage and track data across multiple social media platforms.
To resolve this issue Social Media Analytics tools come into place. These tools provide various features and allow tracking of reach, engagement, and conversations. They also provide valuable insights about audience interests and behaviour.
Social Media Analytics Tools
Choosing the Right Social Media Analytics Tool
Whenever you are choosing a social media analytics tool, there are a few factors to take into consideration:
- Budget: Get a tool that fits your budget.
- Features: Get a tool that has the features you want.
- User-friendliness: Choose a tool for yourself that is easy to use and navigate.
Top 10 Social Media Analytics Tools for 2024
1. Hootsuite Analytics
Hootsuite Analytics is a very powerful tool that schedules publishes, engages customers, monitors activity, advertises content, analyses the data results, integrates social media platforms, and provides an OwlyWriter AI allowing users to track, measure, and improve the social media performance of their business.
Also, it helps to get insights into audience, content, and engagement allowing the users to make informed decisions for their business and improve their social media strategy.
Pricing:
- Allows a 30-day free trial.
- The professional plan is priced at Rs. 1915.
- The team plan is priced at Rs. 7540.
- A custom plan is available.
Pros:
- Many social media networks, including Instagram, Facebook, Twitter, LinkedIn, and others, are supported by the platform.
- You can add many networks to its all-in-one interface for rapid network monitoring.
Cons:
- According to reviews, its auto-scheduling feature is glitchy.
- For new users, the UI may be somewhat confusing.
- Everything is an add-on, and the total cost is increased. For instance, more users and thorough reports will come with a higher price tag.
2. Agorapulse
Agorapulse is a tool that can schedule posts, analyze performance, and monitor hashtags and keywords. Though it is not considered to be a social media analytics tool its reporting feature and its analytics makes it a perfect choice for beginner to know more about social media performance. Agorapulse also contains an asset library. The assets belonging to this library can be reused for multiple posts. It also consists of a team collaboration feature to regulate the workflows.
Pricing:
- Allows a 30-day free trial.
- The standard plan is priced at 49 euros per month.
- The professional plan is priced at 79 euros per month.
- The advanced plan is priced at 119 euros per month.
- A custom plan is available.
Pros:
- It offers excellent competition analytics for social media.
- It offers informative community management data that demonstrate the quality of your customer/community connection, including response and conversation rates.
- You can easily create reports and monitor your post’s stats with the topic-wise labeling function.
Cons:
- It doesn’t provide publishing, analytics, or reporting options for Pinterest.
- Because Agorapulse only offers basic reports, agencies find them to be less helpful.
- Agorapulse is pricey for the things it provides.
3. Social Status
Social Status is an ideal social media analytics solution for agencies and digital marketers that want multi-channel reporting with the flexibility to white label and tailor their reports to specific clients. All of the real-time metrics you want are available on the dashboard. Reports generated can be exported to Google Slides, PowerPoint, PDF, and CSV formats. This social media audit tool tracks Facebook Ad Accounts to provide data on sponsored campaigns. Also, it is effective to evaluate the success of your influencer marketing campaigns and assess how well you’re performing in comparison to other influencers.
Pricing
- There is a free plan available.
- A 14-day free trial is provided for micro and starter plans.
- 3 months month-free trial is provided if plans are purchased annually.
- Micro plan if purchased monthly costs $6.75 and annually $9.
- Starter plan if purchased monthly costs $29 and annually $22.
- Pro plan if purchased monthly costs $49 and annually $37.
- Business plan if purchased monthly costs $99 and annually $74.
- Agency plan if purchased monthly costs $399 and annually $299.
Pros
- There is a free plan available.
- You will get in-depth stats and metrics for almost all main social media channels.
- It is user-friendly and has an intuitive design.
Cons
- It just focuses on analytics and reporting, with zero publishing or management features.
- Higher plans can be expensive.
4. Google Analytics
Google Analytics is a tool that helps to track social ROI. Though it has an image of being an SEO analysis tool it is also used as one of the most precious social media reporting tools to analyze the trends of social media traffic. You can also find out the most effective network that would give out the best result for your campaign. Also, it contains several customized filter options to give out diverse yet accurate results.
Pricing:
- There is a free plan available
- Paid plan if purchased monthly is priced at $12500 and yearly at $150000.
Pros:
- It’s completely free.
- It is compatible with various digital environments like mobile applications, and websites including Google Ads accounts.
- It gathers data from multiple sources, tracks them thoroughly, and creates goals.
- It gives you highly customized reports for better decision-making.
Cons:
- The tool is complex and requires learning
- It has multiple dashboards, which can be overwhelming if you are not sure what you are doing.
- If you want to upgrade your free plan, it will cost you a whopping $150K a year.
5. Keyhole
Keyhole provides real-time analysis of industry performance. It has a very user-friendly dashboard that makes it easier for brands to understand the trending hashtags among followers. Businesses utilize and make the most out of the social listening and social monitoring results this includes what people are saying about a particular topic, brand, or keyword, mentions, posts, and conversations relevant to the business. It can also track campaign-specific analytics on various social media platforms. Also, it is useful to keep an eye on your competitors.
Pricing:
- A free trial is available for all plans.
- SMB & Freelancers plan if purchased monthly costs $99 and annually $79.
- Corporate plan if purchased monthly costs $299 and annually $239.
- Agency plan if purchased monthly costs $599 and annually $479.
- A custom plan is available.
Pros:
- Provides valuable reports that can be downloaded in PDF.
- Influencer management and historical data features are available.
- Track relevant conversations about your business across, forums, websites, and blogs.
Cons:
- There is a lot of difference between the free and paid version.
- Setting up trackers beforehand is required.
6. Rival IQ
Rival IQ is a social media analytics tool that analyzes the performance of your business on Facebook, Twitter, Instagram, Youtube, and Pinterest. This tool offers competitor benchmarking. This means that it compares the performance or statistics of the company’s clients to the competitors in the same industry. This helps the company’s owners to gain insights into social media statistics or metrics of their clients. Rival IQ provides an analysis of the data it collects making it easier to know the trending content on social media and enabling business owners to strategize for maximum impact.
Pricing:
- Drive plan if purchased monthly costs $239 and annually $199.
- Engage plan if purchased monthly costs $349 and annually $299.
- Engage Pro plan if purchased monthly costs $559 and annually $469.
- A custom plan is available.
Pros:
- RivalIQ gathers data from many social media sources and presents it on a platform that the firm and its competitors use.
- Its extensive reporting feature set includes editable PDFs and presentations.
Cons:
- The platform’s membership is tier-based. Therefore, adding additional competitor firms will either require you to pay more or switch to a different plan.
- This technique for collecting social media data is insufficient for collecting historical data.
- It’s not a one-stop shop. Its listening and social media management features may not work as intended.
7. Sendible
Sendible is a very well-known tool that is designed for reporting and managing social media activities for large agencies. It comes equipped with various features such as publishing social media posts, analyzing performance through analytics, and managing community interactions. Sendible emphasizes collaboration among team members, which is crucial when multiple people are involved in managing social media for larger agencies. It also includes streamlined approval processes to speed up decision-making in social media management. Sendible allows integration with well-known blogging platforms, making it easier to manage and publish blog content.
Pricing:
- Creator plan if purchased monthly costs $29 and annually $25.
- Traction plan if purchased monthly costs $89 and annually $76.
- White Label plan if purchased monthly costs $240 and annually $204.
- White Label+ plan if purchased monthly costs $750 and annually $638.
- A custom plan is available.
Pros:
- It enables you to quickly assign jobs, organize workflows, and manage several social media profiles.
- It facilitates lead generation and ROI measurement.
Cons:
- Reconnection problems and frequent malfunctions are reported by users.
- Navigating the interface is scary and perplexing.
8. Mention
Mention is a social media analytics tool that offers many useful functions such as monitoring specific keywords, conducting competitive analysis, and identifying influential figures within a particular industry or niche. It is widely appreciated for its unique ‘alerts’ feature that sends real-time notifications wherever specified keywords are mentioned. It also sends your analytics report via email daily making it easier to track everything. Additionally, the tool offers immediate access to all your brand mentions and allows you to filter and customize your analytics.
Pricing:
- Users get 2 months free if they bill yearly.
- Solo plan if purchased monthly costs $49 and annually $41.
- Pro plan if purchased monthly costs $99 and annually $83.
- ProPlus plan if purchased monthly costs $179 and annually $149.
Pros:
- It has an appealing user interface. It’s easy for users to navigate.
- Your data can be exported in Excel format.
Cons:
- The support staff does not take the initiative to solve issues.
- Sometimes the platform is glitchy and slow.
9. Brand24
Brand24 is a well-known tool designed to collect relevant data that would be useful to enhance your social media presence. Brand24 provides a range of features to its users. These include the ability to perform competitive analysis, track campaign analytics, assess your overall social media performance, and other unspecified features that contribute to enhancing your social media presence. Brand24 stands out for its sentiment analysis features that categorize all mentions of your brand on social media into positive and negative sentiments. The reports generated can be downloaded in popular formats like PDF and Excel making it easy to share and access.
Pricing:
- A free trial is available.
- Individual plan if purchased monthly costs $99 and annually $79.
- Team plan if purchased monthly costs $179 and annually $149.
- Pro plan if purchased monthly costs $249 and annually $199.
- Enterprise plan if purchased monthly costs $499 and annually $399.
- Custom plans are also available.
Pros:
- There isn’t a significant learning curve.
- The customer service team is kind and diligent in handling issue resolution.
Cons:
- Given the functionality it provides, the tool is expensive.
- Sometimes the results are fake and spammy.
10. Talkwalker
Talkwalker is a reporting software that offers unlimited and free searches for hashtags and keywords. Talkwalker provides users with the capability to monitor conversations from an extensive network of over 150 million data sources. Users can perform in-depth analysis of various aspects of their social media presence, including engagement, mentions, sentiments, reach, comments, top posts, and more. Users can assess how well their brand is doing about their competitors on various social media channels, gaining insights that can inform their strategies and decisions.
Pricing:
- There are four plans available: Listen, Analyze, Business, and Premium. Their pricing is revealed on request. You can raise the request from their official website.
Pros:
- Keep an eye on what people are saying about your campaigns, events, products, or brand.
- Monitor real-time mentions of your brand.
- provides demographic information about your audience, such as age, gender, and profession.
Cons:
- It is complex to manage an account.
- It is slow to tag in Talkwalker.
Using Social Media Analytics Tools to Grow Your Business
Once you’ve chosen a social media analytics tool, you can start using it to track your progress and improve your social media marketing strategy. Here are a few tips:
- Set goals: Set your goals and know what you want to achieve.
- Track your key metrics: Identify the key metrics that are most important to your business and track them.
- Analyze your data: Identify trends and patterns to know where you’re excelling and areas where you need to improve.
- Update your strategy: Based on your analysis update your strategies.
Conclusion
The tools mentioned above are a few of the many tools available out there. While choosing a social media marketing tool make sure the tool you choose is best suited for you and your business. Also, make sure to use these tools effectively to make the most out of them.